Jostens Terms

Jostens

• The company that prints and publishes your yearbook – Jostens Rep: your connection to the publisher, a wealth of information, and an advocate in completing deadlines, meeting budgets, planning, creating, etc.

– Jostens Plant Consultant: your connection in creation of your yearbook at the plant level. – Jostens Tech Support: the call-in support system that can help you with any computer related issues.

Jostens Terms

• Yearbook Avenue (YBA) – Access to tools to create, sell, and promote your yearbook. YBA includes record keeping software, page generators, coverage reports, etc. to ensure your staff runs smoothly. • Yeartech Online (YTO) – Creation software that allows one to create their yearbook online. In YTO, one can assign logins and anywhere there is access to the internet, one has access to current pages of the yearbook for creation.

Jostens Terms

• Tag – The ability to mark photos with names of individuals who appear in the photos. Tagging photos allows for better coverage and easy indexing.

• Coverage Report – An option on YBA that displays the number of times individuals appear in the yearbook (photos must be tagged) and the page numbers on which they appear. The coverage report also allows for easy access to correct spelling of names.

Jostens Terms

• Personal Ads – Ads created by individuals to celebrate a variety of events/purposes including graduation, friendship, accomplishments, etc.

• Widget – An item placed on a school’s website that can display a variety of things including yearbook commercials, slideshows, etc.

• QR Codes – Barcodes that can be scanned via smartphones. The QR code then connects one to online content not included in the yearbook.

Jostens Terms

• Personalization – The opportunity for an individual to add his/her name or a short phrase to the front of his/her yearbook. • Dust Jacket – A clear plastic cover that can be placed around a yearbook to protect it from the elements.

Jostens Terms

• Replay It – A personalized site where photos can be submitted to a school for use in the yearbook. Schools need only give patrons of the school community the login/password combination to access, upload, and send photos to schools.

Your Assignment

• In pairs, distribute the terms in this powerpoint amongst your staff evenly. • Using a notecard for each term (ie: if you have three terms, you need three notecards), record each of the following information: – The word – A visual description of the word – The word used correctly in a sentence • Add your photos to the word wall

Yearbook Components

Terms you should know to do your job right!

Design Elements

• Headline – Introduces the reader to the page by summarizing the story of the page or highlighting its focus. Should use literary devices to be clever or eye-catching.

• Feature Story – Tells about the event and gives more insight and detail than a caption can.

Design Elements

• Caption – There are different types of captions (ident, summary, quote, expanded, collection, group), but all captions should tell the reader more about the photo than they can simply see.

Types of Captions

• ident: name and grade • summary: who, what, when, where, why, how • quote: first-person, word-for-word commentary • expanded: in-depth, 5Ws & H, and direct quote • collection: describe a photo package, can be idents • group: idents by row

Photos

• Visual storytellers – Types of Photos • Dominant: The largest photo on the page, must be a strong emotional or action shot to catch the attention of the audience.

• Action: candids capturing the peak of action • Reaction: candids illuminating emotional responses • Scrapbook/environment: posed photos featuring unique personalities • COB: cut-out background photo • Selective Color: part black/white, part color photo

Page Elements

• Folios – These are page numbers and page information. They should go with your theme and add to the page.

• Byline – The name of the author(s) of the spread/page • Photo Montage/Collection – A collection of photos, separated by very thin rails

Overall Basics

• Coverage – Reporting the story of the entire year for all students, staff, and community. Each student should appear in your book at least 3 times.

• Theme – The unifying idea that has a visual and verbal element that holds the book together. The verbal might be a graphic or other design element.

Inside the Book

• Page 1, Table of Contents, and Opening – Consider placing the table of contents on the endsheet or page 1. Also, include school information and introduce your theme.

• Sports Section – Highlights the athletic events of your school • Academics – Should highlight the exciting and interesting things going on in the classroom.

Inside the Book (cont’d)

• Clubs/Organizations – Records the happenings of the clubs that exist in your school (school sponsored and student sponsored) • People – School “mug shots” of all students and staff in the school.

• Student Life – Highlights activities that take place in the lives of students in and outside of school

Inside the Book (cont’d)

• Advertising/Community Section – Showcases the businesses and families who support your book.

• Index – A record of who is in the book and where the reader can find them. Might include photos for more coverage.

• Divider – Pages/spreads that indicate new sections and provide continuity with your theme.

Emphasizing your theme

• Opening – Gives an introduction to your theme and starts the book out on that note.

• Closing – Finishes the story of the year and brings the book closure.

Putting it together

• Ladder – Page-by-page outline or blueprint of the stories to be covered in the yearbook which includes: • Multiples: Eight pages on one side of a press sheet, indicated by shading on the ladder; color is purchased in multiples. Multiples are designated by different colors on the ladder. • Signatures: Groupings of pages that are printed on the same press sheet and folded into 16-page mini-booklets; signatures are then bound together to make a complete book. Signatures are equal to two multiples.

Putting it together

• • Page – A single page of content with the opposite page featuring a different, yet often related topic.

Double Page Spread (DPS) – Two facing pages presenting a variety of elements to tell a story.

Your Assignment

• In pairs, distribute the terms in this powerpoint amongst your staff evenly. • Using a notecard for each term (ie: if you have three terms, you need three notecards), record each of the following information: – The word – A visual description of the word – The word used correctly in a sentence • Add your photos to the word wall

Design Terms

Overview

      Layout (template for each page) Structure (column division) Dominance (focal point of the page) Contrast (visual interest created by variety) Eyeflow/Eyeline (keeps the reader interacting w/content) Linkage (visually links two facing pages) These elements should be a part of the page designing process.

Elements of Design

• White Space – Planned open space on a page used to frame or otherwise highlight content.

• Layout – The layout is the template for your pages. It organizes all your design elements so that you can place them later. • Structure – By using columns and guides, your pages will be uniform and even.

Elements of Design (cont’d)

• Dominance – Each page should have a dominant element on the design. This may be a photo or a connected group of photos.

• Contrast – Try to mix up elements and sizes of photos on your page to create contrast and variety, increasing reader appeal.

• Eyeflow/Eyeline – This is the invisible (or white space created) line that runs across the DPS, helping connect the two pages and keeping the reader’s visual flow.

Elements of Design (cont’d)

• Linkage – Each DPS should be designed as one unit, not two separate pages. Linkage helps readers stay on the pages longer and make things look more unified.

Your Assignment

• In pairs, distribute the terms in this powerpoint amongst your staff evenly. • Using a notecard for each term (ie: if you have three terms, you need three notecards), record each of the following information: – The word – A visual description of the word – The word used correctly in a sentence • Add your photos to the word wall