Transcript Web Analytics - UCSF Communicators Network

Web Analytics
• the measurement, collection, analysis and
reporting of internet data for purposes of
understanding and optimizing web usage
• There are two categories of web analytics;
off-site and on-site web analytics.
UCSF School of Medicine, Office of the Dean, Information Services Unit
On-site Definitions
• Hits
– A request for a file from the web server. Available only
in log analysis
• Page Views
– A request for a file whose type is defined as a page
• Visits/Sessions
– A series of requests from the same uniquely identified
client with a set timeout, often 30 minutes. A visit
contains one or more page views
• Click Paths
– the sequence of hyperlinks one or more website
visitors follows on a given site
UCSF School of Medicine, Office of the Dean, Information Services Unit
Log Analysis
UCSF School of Medicine, Office of the Dean, Information Services Unit
Page Tagging
UCSF School of Medicine, Office of the Dean, Information Services Unit
UCSF School of Medicine, Office of the Dean, Information Services Unit
Google
What Numbers Say
• About Navigation
• About Content
• About Users
UCSF School of Medicine, Office of the Dean, Information Services Unit
Cautions
• Trends rather
than numbers
• Filter,
manipulate and
compare
UCSF School of Medicine, Office of the Dean, Information Services Unit
Further Reading
• Reading
– What is Urchin
– Dotedguru.com presentation
– Marrying Web Analytics and User Experience
• Try
– https://analytics.medschool.ucsf.edu/
• webworker
• s0m
UCSF School of Medicine, Office of the Dean, Information Services Unit