File - Airport Ground Transportation Association
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Transcript File - Airport Ground Transportation Association
Veolia Transport on Demand
Brad Whittle
Veolia Transportation - Worldwide
• The Leading Private Operator of Public
Transportation in Europe and United States
- Revenues of €4.35 Billion
- 73,000 employees worldwide
- 2.5 Billion passengers carried annually
- 31,000 vehicles (buses, coaches, light rail, metros,
trains, taxis and boats)
- 5,000 Locations in 25 Countries
Veolia Transportation – North America
Businesses
that have long-term staying power
• • $1
Billion Revenues
• • Transit
& Commuter
High-growth
businesses Services
• • Rail
Attractive margins (20%)
• • Paratransit
We control the product & service -- keeping the
• upside
Circulators
(ShuttlePort)
& the benefit
from our investment.
• • Veolia
Transportation
On
Demand
Synergies with transit business, without needing
to take precious resources from VTNA
Veolia Transportation On Demand
(VTOD) – An Introduction
• Division Created for On Demand Services
(Airport Shuttle, Taxi)
• Acquired SuperShuttle 2006
- Platform for Growth, Leveraging Resources and Technology
• Growth Projected in Major Airports in US
• One Brand Connecting All Major Ground
Transportation Hubs
What is VTOD’s Strategy?
• Continue SuperShuttle’s impressive growth
• Build a top-quality national taxi brand
• Add value through operational and
technological innovation
SuperShuttle Changed How People Travel To
and From the Airport
SuperShuttle: Key Facts
• Largest operator of shared-ride van services in the US
• 8 million annual passengers
• 23 years of operating experience
• Reservation, dispatch, cashiering systems that are:
- Fully integrated
- State-of-the art
- Proprietary
24 Airports Now Served by SuperShuttle
Integrated Technology & Operations Platform
Online Bookings Drive Internal Growth
• Online travel sites allow passengers to reserve
SuperShuttle when booking air travel
• 30% of all 8 million orders now placed online
Sales & Marketing – Internal Growth
Customized Online Engines:
Hotel Concierge: hotel staff books guests via
customized online system (& get financial incentives)
Convention Business: attendees book SuperShuttle
as they make convention travel plans
Tour Wholesalers’: travelers book Supershuttle as
they make vacation plans (e.g. Wal-Mart Vacations,
Sam’s Club)
SuperShuttle Growth Strategy
Goals:
• Grow share in existing markets
• Target 71% of people who ride to airports in cars
• Expand to many top 60 airports, 80% of US volume
Supported by External Factors:
• Continued growth in air travel and traffic congestion
• Increases in gas prices & airport parking costs
• Airport managers’ belief in branded services
Veolia Taxi
U.S. Taxi Industry
• $7 billion business, 70% in 20 large cities
• Transports 1.4 billion people annually
• Fragmented
• Typically a few large operators in each market, due
to barriers to entry
• Inconsistent service, no industry standards
Platform for Growth
Build on the best multi-city systems:
Taxi Growth Strategy
Build a national branded taxi network (e.g. SuperTaxi):
• Acquire attractive targets in key markets
• Partner with Key Airports through contracts
• Build on best systems & technology from
SuperShuttle,Yellow & Veolia
• Embed service standards
Enhance Veolia’s presence, depth & tenure in key
markets
Taxi – A Look Into the Future
Airport Partnerships
Regulation
Drivers
Vehicles
Technology Improvements
Taxi – A Look Into the Future
Taxi – A Look Into the Past
Fragmented Industry
Inconsistent Product
Inconsistent Customer Service
Future - Airport Partnerships
SuperShuttle Model
Partner with Airports
Airports Gain Recognized Brand
Consistent Customer Experience
Future - Drivers
Safety
Customer Service Standards
Driver Screening
Driver Training
Uniforms & Customer Service
Driver Income & Welfare
Future - Taxi Regulation
Proper Regulation Promotes Quality Taxi Service
Supply Regulated / Number of Taxis
Better for Airports
Better for Taxi Drivers & Driver Income
Better for Customers
- Consistent Customer Experience
Future - Vehicles
Fuel Efficient, Environmentally Friendly
- (hybrid, propane, CNG)
Future - Vehicles
Type of Vehicle
Age Limitation
Safety
Handicap Accessibility
Future - Technology
GPS Technology (Mapping, Vehicle Tracking)
Safety (Drivecam type devices)
Tourism Technology
Centralized Dispatching
Centralized Call Centers (consistent customer experience)
Online Booking and Tracking
Payment Methods (Credit, Debit, Backseat Card Readers, Kiosks,
National Accounts, Quick Convenient Transactions)
Future – What the Customer Wants
Safe, Clean, Courteous Transportation
Point A to Point B - Direct
Reliability
24/7 Service
Consistent Product & Service
Veolia Transport on Demand