Transcript Power Point - The Nierenberg Group

You're Absolutely
Fabulous!: Proven
Presentation Skills for
WLP Professionals
Session M315
ASTD ICE 2012
Welcome!
Our Expectations
• Engage and Participate
• Ask Questions
• Take away at least one item (tip, thought,
action item, network contact, etc.)
Our Learning Objectives
Identify the five key components of a wellstructured presentation
Create 2 or 3 presentation improvement goals
that can be met within 30 days.
Today’s Topics
• What is a Presentation?
• The 5 Key Components
of a Presentation
• Professional
Preparation
• Content Preparation
• Performance Skills
• Asking Questions
• Summary & Closing
Ice-breaker Exercise
Turn to your neighbor and answer the following questions:
1. In exactly 7 words, describe what you do, without using “I,”
“we,” or the name of your company. This is an opportunity to
create your own headline -- a conversation starter to begin
with a VERB or ACTION OPPORTUNITY.
2. In what communication situations are you most comfortable
(i.e., discussions, public speaking, formal presentations,
interviews, one-on-one discussions, parties, family
gatherings, etc.)?
3. In what communication situations are you un-comfortable?
Today’s Topic 1:
What is a
Presentation?
Any kind of presentation is…
“… the act of working to change the content of
another person’s mind at a particular time and
place. By adopting the philosophy that
presentations can happen anytime, anywhere,
you open up a whole world of presentation
possibilities.”
Presenting Learning. Bingham, Tony, and Tony
Jeary. Alexandria, VA: ASTD Press, 2007 (pp.1819)
Types of Presentations
• Formal training sessions &
seminars
• Speeches
• Sales presentations
• Facilitated events
(workshops, team meetings,
etc.)
• One-on-ones (in-person or
virtual)
• Electronic presentations
(Faxes, emails, WebEx,
Skype, PowerPoint)
• Branding messages
Consistency of Our Communications
All of our presentations =
a series of linked
messages used to
create consistent
communications,
leading to a greater
chance of our desired
results being fulfilled.
Today’s Topic 2:
The Key
Components of a
Presentation
The Five Key Components of Any
Presentation
Clearly-identified Subject & Agenda
Preparation & Audience Analysis
Hook, Grabber, Close, and Call to Action
Body with 3 Content Blocks
Summary with Key Take-away Points
Subject
Hook
Grabbe
r
Agenda
Point 1
Point 2
Point 3
Body
Block 1
Block 2
Block 3
Data
Data
Data
Statistics
Statistics
Statistics
Personal
Experience
Personal Experience
Personal
Experience
Anecdotes
Facts
Evidence
Anecdotes
Facts
Evidence
Summary
Analogy
Analogy
Key Take
Away Point 1
Anecdotes
Facts
Evidence
Analogy
Key Take
Away Point 2
Close. Call
to action!
Key Take
Away Point 3
Keeping It Basic
2.
2
• Tell them what
you are going to
tell them
1
• Tell them.
3.
• Tell them what
you told them
3
Today’s Topic 3:
Professional
Preparation
Addressing the Audience Needs
Fully answering key
questions regarding
your audience will
facilitate effective
preparation, and thus
ensure an effective,
award-worthy
presentation.
Addressing the Audience Needs
Do I know this audience and what it wants and needs to hear?
• What are the demographics?
• What are the audience’s concerns, issues, hopes and
expectations?
• Are they prisoners or eager participants in my session?
• Are they experts on my topic, or new to it?
• What’s the climate of their organization?
• What kind of news have they had?
Four Key Things Your Audience Wants
• To Be Interested. Get their attention Fast ---and keep it!
• Benefits. (WIIFM) Make it the easy Listening station…
• Information that’s needed and can be used immediately..not
Too Much nor not Too Little
• To Be Educated and changed by your presentation
Exercise: Digging Deeper to Know
Your Audience
• In groups of 2-4 people, take 5
minutes to brainstorm a list of
questions you would to answer
regarding the audience of a
typical presentation. Ideally,
these would all be answers you’d
gather in your preparation
phase.
• At the cue of your facilitator,
take 30 seconds to select
someone to share your list with
the full group.
Sample Audience Questions
•
•
•
•
•
•
•
•
Who are they?
How were they selected to be participants?
How many will be attending?
How much do they know about the topic?
Are they friendly or hostile to your presentation?
Where have they gotten their information?
What information do they want and need?
What attitude might your listeners have toward you, your subject, and
your organization?
• What ideas, feelings, experiences do you share with them?
Audience Analysis
Going from
the bottom up
Quick Tip: Make Your 1st Impact
in the First 90 Seconds
Idea Exchange
Disagreement is OK!
Stay open and value the
connection w/the other
person.
Today’s Topic 4:
Content
Preparation
5 Building Blocks for Preparing Content
 Establish Purpose
• Inform
• Convince
• Entertain
• Educate
5 Building Blocks for Preparing Content
 Select an Opening Statement, focusing on
the Central Theme
• Use interesting facts and statistics.
• Give examples or relate a pertinent story.
• Use effective quotations.
• Pose relevant questions.
• Give a demonstration or use an exhibit.
5 Building Blocks for Preparing
Content
Gather Material
• Speak to people who are knowledgeable about your
subject.
• Research the topic.
• Write down anything that’s pertinent to your
experiences and ideas.
• Assemble all your materials before you write your
presentation.
5 Building Blocks for Preparing
Content
Arrange the Body of Your Speech Logically
• Pose challenge, then offer a solution.
• Make a point, then support it with an
example or a statistic or a quote.
• Make comparisons and use emotional
appeals.
5 Building Blocks for Preparing Content
 Plan the Conclusion Carefully
• It should recapitulate the main idea, remind
the audience of the key points, and produce a
dramatic and memorable effect.
Building Blocks of Self Marketing
Hook
Subject
Grabber
Agenda
Point 1
Point 2
Point 3
Body
Block 1
Block 2
Block 3
Data
Statistics
Personal Experience
Anecdotes
Facts
Evidence
Analogy
Data
Statistics
Personal Experience
Anecdotes
Facts
Evidence
Analogy
Data
Statistics
Personal Experience
Anecdotes
Facts
Evidence
Analogy
Summary
Key Take Away Point 1
Key Take Away Point 2
Close. Call to action!
Key Take Away Point 3
The Five Key Components of Any
Presentation
Clearly-identified Subject & Agenda
Preparation & Audience Analysis
Hook, Grabber, Close, and Call to Action
Body with 3 Content Blocks
Summary with Key Take-away Points
Content Preparation Exercise
(Find the Instruction Sheet in your Hand-out Package)
Today’s Topic #5:
Performance Skills
Poise
Style
Personal
Performance
Conquering
nerves
Ease
What Your Audience Detects….
• Visual Impressions: Appearance,
grooming, positive energy
• Voice Projection: Vocal quality,
tone, pace
• Body Language: Demeanor,
gestures, carriage, facial
expressions
• Public Speaking: Preparation,
intention, passion, embraced
nervousness
• Manners: Professionalism, social
diplomacy
• Non-Verbal Signals: Eye contact,
handshakes, spatial relationships,
likeability
• Confidence: Esteem of self and
others, trust
 Source: Management Institute of
Technology
Elements of Effective Oral
Communication
•
•
•
•
•
Voice – Be pleasant to listen to.
Enunciation – Be clear and concise.
Modulation – Vary the pitch speed and volume.
Appearance – Be professional.
Body Language –appropriate gestures and facial
expressions
• Posture –convey confidence
Body Language
• Illustrate
A good
gesture
can:
• Emphasize
• Strengthen
• Clarify
Visual Aids
Talk to group
Use pointers
minimally
YOU are
the visual
Simplicity is the
art of
sophistication
Consistent
readability
Performance Skills: Poise & Stature
Get Ready
•
•
•
•
Release energy, relieve tension
Arrive early
Introduce yourself to meet the audience as individuals
Remember the “right” handshake
Performance Skills: Poise & Stature
Get Set
• Channel nervousness to positive energy
• Have good posture and stand tall
• Remember that your visual impression can enhance
or detract
Performance Skills: Poise & Stature
GO!
•
•
•
•
•
Communicate one-on-one
Maintain eye contact
Focus for 3-5 seconds
Speak slowly and clearly
Watch “word crutches”
A Successful Presenter
Demonstrates Control of:
Delivery
Gestures
Eye contact
Voice
Time & organization
Skill
Attitude
Cycle of
Success
Practice
Knowledge
Audio-Visual Exercise
Today’s Topic #6:
Asking
Questions
Q&A = Opportunity
Restate your objective
Control Audience
Enhance Credibility
Demonstrate Leadership
Handling Q&A
Anticipate questions
Ask for questions/raise hand
If no questions, pose one to audience
Listen to entire question
Paraphrase in positive form
Reply simply & directly
Handling Q&A
Break eye contact with questioner
Take questions from entire audience
Do not say “That’s a good question”
Be able to say “I don’t know”
Avoid hypothetical questions
Summary & Closing Comments
The Five Key Components of Any
Presentation
Clearly-identified Subject & Agenda
Preparation & Audience Analysis
Hook, Grabber, Close, and Call to Action
Body with 3 Content Blocks
Summary with Key Take-away Points
Our Learning Objectives
Identify the five key components of a wellstructured presentation
Create 2 or 3 presentation improvement goals
that can be met within 30 days.
Today’s Topics
• What is a Presentation?
• The 5 Key Components
of a Presentation
• Professional
Preparation
• Content Preparation
• Performance Skills
• Asking Questions
Closing Exercise, Part 1
• Locate the “AHAS” page
in your hand-out (page
9).
• Take 5-7 minutes to list
a few take-away items
(“AHA” moments) from
today’s workshop that
are particularly
meaningful or helpful to
you.
Closing Exercise, Part 2
• Find the page in your
hand-out package
labeled “Action Plan”
(page 10).
• Start drafting some
Action Plans in the next
5-7 minutes.
You Are All….
ABSOLUTELY
FABULOUS!