Transcript Slide 1 - vietnam veterans of america
Path to Successful Membership Recruitment & Retention Virginia State Council’s Membership Committee & Membership Task Force Committee Presenters: Charlie Montgomery and Sam Thompson
How Do Chapters Establish A To Successful Recruitment & Retention of Members
Start With the Five Key Building Blocks For a Sound VVA Chapter Leadership Development Membership Development Communication and Public Relations Community Programs and Projects Make It Fun and Exciting
Identify Skills and Talents Required for a Membership Team Consider Team Make-up – Leadership & Members Designate Team Leader
Use the Membership Development Stairway to Successful Membership Recruitment & Retention Prospecting - Recruiting - Orienting - Involving - Renewing
PROSPECTING
By Determining Avenues for GROWTH Identify Potential Members Search the Internet for Veterans’ Web Sites Identify Other Concentrations of Veterans Use Your Chapters Non-Renewed Member List Work With Your State Council Membership Committee
Haven’t Found That Reliable Source of Funding Yet? Should Lack of Funding Impact Your Recruitment of Members?
Not if You Discover the Internet!
RECRUITING
By Communication in the Information Age Design & Launch Your Own Web Site on the Internet Establish an E-mail Address for a Point of Contact Expand Distribution of Your Newsletter with Electronic Version E-mail Contact List for Posting Updates on Veteran Related Issues
ORIENTING Get an Early Start on Making New Members Feel Welcome Explain VVA’s Vision, Mission and Current Priorities Seek Information on Their Reasons for Joining VVA
Create or Develop To Remind Members of the Value of Their Membership And Provide Orientation on Your Chapter & VVA’s Mission
Create a “New Member Packet”
Contents:
Welcome Letter From the Chapter
Chapter/VVA Pin
Membership Certificate
DVD on the Chapter’s Fund Raisers, Activities and Community Service
Temporary Membership Card
Chapter Newsletter
INVOLVING As Our Generation Reaches Retirement Age It’s Our Time to Lead the Nation’s Veteran Population Develop Better Visibility with the Public Through Your Community Programs & Projects Develop Public Legislative Awareness within Your Community Become an Influence on Veterans’ Issues within Your Community
RENEWING
Messages Delivered to Members During the Renewing Stage are as Important as Messages Delivered During the Recruiting Stage