Transcript Microban Asia Pacific
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MICROBAN OVERVIEW
Cipherlab Co. Ltd August 3
rd
2010
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Agenda
Overview of Microban.
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Microban Overview:
Who we are and what we do.
Microban Value Proposition:
How Microban creates value for its partners. Why use Microban additives?
Microban Technology:
Choice of antimicrobial / test methods / How antimicrobials function: What are the benefits?
Microban Support:
How we help our partners.
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MICROBAN OVERVIEW
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Microban International, Ltd.
Microban is the world’s leading provider of safe, durable and effective built-in antibacterial solutions.
Microban Americas
Charlotte, USA Montreal, Canada Sao Paulo, Brazil Mexico City, Mexico
Microban Europe
Cannock, U.K.
Frankfurt, Germany Milan, Italy Barcelona, Spain
Microban Asia Pacific
Hong Kong Shenzhen, China
Microban Manufacturing & Warehousing Footprint
Microban supports customers on a regional level with local manufacturing and export of its additive systems, and is expanding its manufacturing base to Asia. 6 North America
Charlotte, USA (Polymers & Formulations) Export to EU, Central & South America, and Asia (Polymers & Formulations)
Europe
Liverpool, U.K. (Polymers)
Asia Pacific
Hong Kong – Warehouse (Polymers & Formulations) Shenzhen, China (Polymers)
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BUILT-IN TO MORE THAN 750 PRODUCTS BY OVER 150 LEADING MANUFACTURERS AROUND THE WORLD
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Microban Partners - Selection
Microban is privileged to help these and other industry-leading companies around the world improve and differentiate their products.
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Our impressive reach towards consumers
Microban – we are up to the challenge
In the Home
Hospitals, Clinics, Surgeries
Hotel, Restaurants, Catering Venues
Offices, Waiting Rooms, Care Homes
Supermarkets, Shopping Centres
Other Public Venues
Airports, Public Transport Venues
Gyms, Leisure, Pools & Spa Centres
Museums, Schools, Universities
and, we are looking at new areas all of the time...
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Example product materials we already treat
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MICROBAN VALUE PROPOSITION
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Microban Value Proposition
We help our partners strengthen their businesses by creating a valuable point-of differentiation for their products through a compelling ingredient brand.
For companies trying to strengthen their businesses and address core business challenges. Microban represents an alternative business strategy that brings value by providing a compelling and enduring point of product differentiation … And we do this by providing a complete ingredient brand solution including: • The leading antimicrobial brand • Innovative technical solutions • Patent protection (when available) • Regulatory support • Ingredient branding marketing expertise
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The power of Microban ingredient branding
Since 1996, Microban have been driving consumer product sales through innovation, improved quality, product longevity & enhanced consumer appeal
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Extend Product Life
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The life of a product will be extended when using Microban – we restrict typical microbial and fungal degradation
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Visible Cleanliness
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Product cleanliness is improved with our antimicrobial and / or antifungal solution
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Invisible Cleanliness
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Microbes are invisible. Their growth is proven to be significantly controlled by Microban technology
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Odour Reduction
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Microbes can cause noxious odours. Using Microban naturally reduces odours and improves product appeal for consumers
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MICROBAN TECHNOLOGY
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Microban Technology
• • • • • Plastics – Antimicrobial is incorporated during extrusion for thermoplastics or by addition to liquid resin for thermosets – Full range of plastics, from polyolefins to polystyrenes and polycarbonate to unsaturated polyesters and acrylics Textiles – Incorporated via standard textile processes such as the dye bath or in surface finishes such as softeners and permanent press finishes Coatings – Mixed with latex or solvent-based resins – Addition rates into the coating depend on the application rate of the coating on the substrate Ceramics – Secondary glaze on tile surfaces Metals – Epoxy powder coatings or nickel / chrome electroplating
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Choice of Antimicrobial
The available choices for antimicrobials will depend on:
• • • • • Efficacy desired – Antibacterial – Anti-fungal Processing – Process conditions, particularly temperature – Materials used for part Properties desired (e.g, clarity) Cost Regulatory approvals – Approval for specific use – Food & water contact approvals, if needed for water.
– Approved use limits
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Benefit – Improved Cleanliness
2 log reduction in average CFUs 40 35 30 25 20 15 10 5 0 - Treated boning knives - Untreated boning knives Reduction in samples with high levels of contamination <10 3 <10 9
Results from field study conducted in Sainsbury food preparation facilities. Sainsbury is a major British supermarket chain.
• Does not necessarily lead to sterile surfaces • Provides continuous action as compared to disinfection • Does not readily transfer to skin, food, or other contact surfaces
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Effect of Disinfection
Average bioburden wo/ cleaning Average bioburden w/ cleaning 0 2 4 6 8 10 12 14 Over a 24 Hour Period 16 18 20 22 24
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Effect of Antimicrobial Treatment
Average bioburden wo/ cleaning Average Bioburden w/antimicrobial 0 2 4 6 8 10 12 14 Over a 24 Hour Period 16 18 20 22 24
Antimicrobial Treatment vs. Disinfection
Average Bioburden w/o cleaning Average Bioburden – w/ Disinfectants 20 Average Bioburden w/ Antimicrobials 0 2 4 6 Disinfectants Microban ® Antimicrobial Technology 8 10 12 14 Over a 24 Hour Period 16 18 20 22 24
Microban Efficacy Demonstration
Unprotected Surface 2 hours 16 hours Surface with Microban® Antimicrobial Protection 20 hours 24 hours 2 hours 16 hours 20 hours This information is based upon standard laboratory tests and is provided for comparative purposes to substantiate antimicrobial activity for non-public health applications. Microban technology is not designed to replace good hygiene practices or protect users 21 24 hours
Antibacterial Test Methods
Qualitative Test Method
• 3 main methods covering bacterial and Fungal resistance.
– AATCC TM 30 pt III (plastics materials – Fungal growth) – AATCC TM 147 (bacterial test method mainly for textile materials) – Kirby Bauer / Zone Diffusion (plastics materials – bacterial growth) • Results expressed as a Zone of Inhibition or measurement of inhibition area (mm).
• Observations are also noted for Surface growth (fungal tests) and graded according to % coverage
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• Qualitative test methods show a product is able to inhibit the growth of the test organism (bacteriostatic or fungistatic activity)
Antibacterial Test Method Summary
Quantitative Test Method
• Two main standards employed : – ISO 22196 / JIS Z 2801 (Japanese Industrial standard) – AATCC TM 100 • Results expressed as a % reduction value and Log Kill e.g. 99.9% = 3 Log reduction after recovery of viable organisms following a 24hr period.
– Samples results are expressed verses the initial population of bacteria or verses untreated control (when available)
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• Quantitative test methods show a product is able to actively kill the test organism (bactericidal or fungicidal activity) – Results obtained will also distinguish between bacteriostatic and bactericidal activity.
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Antibacterial Microban Actives: Mode of Action
groups in amino acids and • Combine with protein/enzyme amino and function acids and disrupt the functional groups the cell are chelated and integrity causing loss of ion transport gradients • Triclosan blocks lipid biosynthesis and prevents formation of vital membrane fatty acids
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Claims Overview
• Claims will be developed based on laboratory substantiation of bacteriostatic/bacterocidal and/or fungistatic/fungicidal efficacy.
• In addition, claims will be formulated based on one or more of the following key functional benefits provided by Microban protection.
– Invisible Cleanliness – Visible Cleanliness – Odour Control – Product Degradation • Microban antimicrobial technologies are designed to provide durable antimicrobial protection. Lifetime durability claims may be used with the appropriate substantiating data.
Case Study: Cosentino®
26 The makers of Silestone® countertops embraced Microban protection to differentiate their product from other quartz surfaces and to steal share from other countertop surface materials.
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Primary Objective
To differentiate Silestone® from granite and other countertop materials to generate demand and justify premium price.
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Actions
Launched worldwide across their entire product line and supported with heavy media (T.V. advertising at prime time on Spanish and Portuguese channels) and pan European consumer print campaigns.
Sponsorship of Fernando Alonso Formula One driver supported by TV advertising on Spanish and Portuguese channels.
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Results
Major growth across Europe leading to 9 new sales offices and 3 distribution warehouses opening. Extension of product diversity from kitchen countertops to public space interior design.
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Application example: Hospital Design
Infection risk control – protecting buildings
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1. Walls 2. Beds and curtains 3. Blinds 4. High contact surfaces 5. Flooring 6. Switches and controls 7. Wet environments 8. Computer equipment and reception areas
Case Study: WHIRLPOOL®
28 Whirlpool embraced Microban to enhance their appliances features and is currently broadening the range of treated components across the product
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Primary Objective
To enhance Whirlpool appliances with a range of antibacterial features. • •
Action
Whirlpool have introduced a special air filter device in the refrigerators which incorporates Microban antibacterial technology.
Following its success, the Microban technology has been extended to additional areas within the refrigeration project and also across the product mix (dishwashers and washing machines) within the Whirlpool and Bauknecht brands. • •
Results
Significant differentiation achieved and communicated to Whirlpool customers.
Market surveys showing a remarkably high percentage of Whirlpool customers find the treatment appealing and innovative.
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MICROBAN SUPPORT
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The Microban Solution
Microban provides a turnkey, ingredient branding solution, that ranges from a technical solution through the use of the Microban brand.
Technical Support
Microban provides industry-leading technical services to ensure that partners get a customised technical solution that best meets their unique product.
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• • • Expert research and development – dedicated staff of engineers, microbiologists and analytical chemists.
The only antimicrobial solutions provider that offers over 20 different antimicrobial technologies under a single umbrella brand.
One of the most advanced antibacterial laboratories in the world.
• Bacterial and fungal microbiology laboratories on-site at HQ in North Carolina.
• Capacity to manage all of our partners’ testing needs. Microban micro lab completes over 30,000 tests annually.
• Close liaison with independent testing laboratories across Europe.
• Privileged to be conducting cutting edge antimicrobial product development for the US Department of Defence.
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HEALTHCARE RESEARCH
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Healthcare Research
97% of healthcare professionals are concerned about the presence of microbes (such as bacteria, mold and mildew) in their healthcare facilities.
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Healthcare Research
79% of patients are concerned about the presence of bacteria when at a hospital.
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Patient room products / medical devices
From initial patient and healthcare provider research Microban has identified key areas of contamination within patient rooms This research is being supported by a patient room swab study within Presbyterian Hospital Huntersville, USA to confirm highly contaminated products “hot spots” Microban is currently in dialogue with manufacturers of ‘hot spot’ products and more than half have expressed a high level of interest in engaging with Microban on a project
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Patent Protection
With one of the strongest antimicrobial patent positions in the world, Microban helps its partners create competitive barriers where possible.
• • • 163 patent applications and 42 issued patents protecting the use of Microban® antimicrobials in various end products help provide effective barriers to entry by your competitors.
In-house patent attorney surveys patent landscape at the outset of the project to determine areas of opportunity for patent protection.
• Protects our partners from infringing on 3rd party’s rights as well.
Proactive patent stance enables us to preserve our partner’s exclusivity and provide market leverage.
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Regulatory Support
Microban regulatory helps partners quickly secure the necessary approvals to hasten product launches, and ensures aggressive claim compliance.
• • • • • In-house VP, Regulatory Affairs with over 20 years of regulatory and toxicology experience provides partners with unmatched expertise.
Former EPA Director is a member of the Microban Board who provides on-going advice.
Washington & Brussels – based regulatory consulting / law firms support Microban and its partners on a regular basis.
Experience working with international regulatory authorities to ensure compliance on a global basis. • • • US - EPA, FDA Canada Mexico – PMRA – Cicoplafest - EU - ECHA - Australia - AVMPA - UK – HSE Facilitate third part approvals with agencies such as NSF and TUV.
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MARKETING SUPPORT
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Microban Marketing Support
• Claims Development • Packaging Development • Point of Sale Development • Market Research • Press Releases • Sales Training • Microban Website • Microban Collateral • Customer Specific Programmes • Website Development
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Microban Partner Advertising
Healthcare microsite
41 www.microban.com/partnersites/microban-medical
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Microban website
World-wide coverage with direct link to partner website
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Microban support literature
Generic, customized and multilingual – designed for events, press packs and trade shows