Transcript Persuasion
Persuasion
Persuasive Speaking
Is the process of changing or reinforcing
attitudes, beliefs, values, or behavior of your
audience.
The ability to effectively: convince your
audience to believe as you do OR influence
your audience in order to cause some sort of
directed action to take place.
Audience analysis
Supportive / Receptive audience
Audience is friendly and receptive to
what you have to say.
Audience analysis
Neutral / uncommitted audience
Audience is not for or against you.
It is your job to convince effectively.
Audience analysis
Opposed or unreceptive audience
Audience is opposed to you or your
ideas.
Important to establish credibility and be
willing to make compromise on parts of
your topic.
Persuasive Appeals
Ethos
Logos
Pathos
Persuasive Appeals
Ethos(Establishing Credibility)
Speaker wins the audience’s trust
through honesty, competency, and
credibility.
Persuasive Appeals
Ethos(Establishing Credibility)
Your audience should be able to detect the
following:
Are you believable or trustworthy?
Are you sincere and honest?
Do your words support your reputation?
Are you qualified to speak on your topic?
Do you appear competent?
Can you show any charisma?
Persuasive Appeals
Logos (Logic or analytical evidence)
Necessary to clearly state claims and
then prove claims to audience.
Use facts, statistics, reasoning, and
examples to prove claims.
Persuasive Appeals
Pathos (Emotional evidence)
Speaker tries to arouse feelings or
emotions in the audience.
Tugs at audience’s heart.
Persuasive Appeals
Pathos (Emotional evidence)
Words and visual images commonly
used.
May appeal to wide variety of emotions
such as love, anger, disgust, fear,
compassion, patriotism, courage, or
pride.
Motivating listeners
What is Cognitive Dissonance
Your thoughts
Lack of harmony and disagreement
Motivating listeners
How do listeners cope with
dissonance?
Discredit the source
Listeners reinterpret the message
Listeners seek new information
Listeners stop listening
Listeners change values, attitudes or
beliefs
Persuasive Appeals
Fallacies or things to avoid
A. Causal Fallacy
B. Bandwagon Fallacy
C. Either / Or Fallacy
D. Hasty generalization
E. Ad Hominem / Attacking the
person
TED Talks
Michael Norton (10:58) – How to Buy
Happiness
Lisa Kristine (19:21) – Photos that bear
witness to modern slavery