July 2013

Content Strategy 101

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But what is Content?

Content encompasses all media

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Images

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Video

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What is the goal of content strategy?

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Help identify the right media to be used to tell a story

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Create a content hierarchy

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Effectively communicate consistent messaging throughout a site, app, kiosk etc.

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How does content strategy work with other disciplines?

Content strategy is to copywriting as information architecture is to design Content Strategy & Creation

Taxonomy, content types and hierarchy

Information Architecture

Metadata and tagging

Copywriting Design SEO

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Deliverables Documentation Content Audit Competitive Analysis Content Hierarchy Content Mapping & Matrices Content Maintenance Plan Content Migration Plan Content Strategy Brief & Recommendations Copywriting Style Guide Editorial Calendars Messaging Hierarchy Ontology Page Tables Taxonomies Tone & Voice Document

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How does content strategy fit into the process?

Estimating Approach Document Kick off Discover Consultation throughout wireframing and design

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Process: Why keep us involved?

Things Change Things change © 2010 Critical Mass, Inc. All Rights Reserved 9

When in doubt, shout out Content Strategy should be included in most projects

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Builds Redesigns Refreshes Page Merges

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Questions

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