Transcript - BizBash
BOOTCAMP
Lead By…
DR. MARY JO ROSS ,
CSEP, CPCE
NACE ORLANDO BOARD
Ms. Patricia Buchanan
• NACE President &
• Catering Manager, Buena Vista Palace
Mr. Awny Khashoggi
• Programs Chair & Owner, Unique Option
Ms. Ann Taylor
• Affiliate Chair & Owner, A Chair Affair
GOOD MORNING
BOOTCAMP!
Earn Your Whistle!
SPECIAL EVENTS
Special Events Vs. Meetings and Conventions
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More theatrical in nature
High entertainment component
Elaborate audio and visual effects
Themed cuisine & Higher quality food and beverages
Special effects: fireworks, lasers, pyrotechnics
Themed environments
• Décor, Catering, Floral, etc.
EVENT TYPES
Sporting Events
Festivals
Galas/Balls
Commercial Marketing & Promotions
Social: Weddings & Memory Makers
Entertainment Arts (concerts and live performances)
BOOTCAMP ABC’S
A- Anatomy
• To understand the Event Anatomy and constructs of developing and
planning special events.
B – Business
• To source business management techniques, skills, and tools
C – Creativity
• To identify sources for creative development
A NATOMY
Event Management Body of Knowledge
THANK YOU!
JULIA RUTHERFORD
SILVERS, CSEP
The Oracle
EMBOK
Event Management Body of Knowledge
EMBOK: PROCESSES
Management
Analysis
Communication
Decision Optimization
Scheduling
Risk Analysis
S P E C I F I C A R E A S O F P RO C E S S
Registrations
Press Accreditation
Site Choice
Procurement
RFPs:
• Request for Proposals
Costing
Engaging Speakers
Contracting
PHASES OF EVENTS
Initiation
Planning
Implementation
Event
Closure
ASSOCIATIONS
International Special Events Society (ISES)
• Certified Special Events Professional (CSEP)
National Association of Catering Executives (NACE)
• Certified Professional Catering Executive (CPCE)
International Festivals & Events Association (IFEA)
Meeting Planners International (MPI)
ACTIVITY
MY EVENT
I.D.
B USINESS
Branding You and Your Product
A BUSINESS PLAN
The business plan should tell a compelling story about
your business, explaining who, what, when, where, how
and why.
Your plan should be focused and clear. It is not about
the number of pages or style of the cover.
The plan should define specific business objectives
and goals with general parameters to guide the
organization.
A BUSINESS PLAN
Writing a business plan should force logic and
discipline into a business.
A good business plan is a living document. It should
be updated regularly.
www.sba.gov
WHAT’S THE PLAN?
Executive Summary
Business Description and Vision
Definition of the Market
Description of Products and Services
Organization and Management
Marketing and Sales Strategy
Financial Management
BRANDING
Marketing You and Your Business!
The American Marketing Association (AMA) defines a
brand as a "name, term, sign, symbol or design, or a
combination of them intended to identify the goods and
services of one seller or group of sellers and to
differentiate them from those of other sellers.
BRANDING
Therefore it makes sense to understand that
branding is not about getting your target market
to choose you over the competition, but it is
about getting your prospects to see you as the
only one that provides a solution to their
problem.
BRAND OBJECTIVES
Delivers the message clearly
Confirms your credibility
Connects your target prospects emotionally
Motivates the buyer
Concretes User Loyalty
BRAND EXAMPLES
SOURCES
The U.S. Small Business Administration
• www.sba.gov
Service Corps of Retired Executives SCORE
• www.score.org
Brand Institute
• www.brandinstitute.com
C REATIVITY
The Fashion of Events
THE GRAND TOUR GALA
Video
EVENT ART
Fashion Sets the Stage
Photos & Real Art
Conferences & Idea Generators
Interior Design
Market Trends