Transcript Presentation - Digitalmybiz.com

SERVICES AND SCOPE
We give push to your business and your business will all set in frictionless motion
DIGITAL My Biz : Edge
 Team of experienced professionals: Our employees leverage their
experience to manage your orders on a daily basis
 We Never follow others’ strategy, we derive our own rules to lead
the market
 We rank you with a diversified link profile that is unaffected by
Google Algorithm Changes
 We send you weekly reports on time
 Our team provides you 24x7 personal account manager to guide
you throughout the entire process
SMM
SEO
Channel Maintenance
INSPIRE
Offering Services
Online Media
Buying
Blogging
EMPOWER
Evaluate & make
best choices
ENABLE
Support with
advice, solutions,
services
SERVICES OFFERED
Search Engine Optimization
Social Media Marketing
Channel Maintenance
Blogging
Online Media Buying
 Be in top 10 of any search
engine.
SMM is the way to promote your
business which in turn generates
highest "ROI" in Top 10
 Online channels like YouTube are
easier and better way to
promote your thoughts &
Videos.
 Our team will help you send your
voice through online and will
support to design and deliver in
the best possible way
 We do enough research and
design cost-effective digital
media buying strategy as a
complimentary service
 To drive traffic to the site
 To improve effectiveness of the
marketing program
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 Accelerate Brand awareness
Builds Community
Creates Buzz
Boosts Brand Presence
Social Profile creation and
media management
 Our services will make your
presence prominent and
dominating on the online video
channels".
Broadly, social media users can be classified into the following four types:
Engagers
Networkers and Socializers
Watchers and Listeners
 They seek and read different
forums and reviews, but they also
get involved by posting comments
and reviews, rate sites, products
and services.
 Always want to know more, but
they also want to let others know
about their opinions
 Particularly involved in social media
sites like Facebook, Myspace
 Also part of interest specific
networks such as teambhp
 Very vocal and engage in actions
like updating their profiles regularly,
posting comments to their friends
and tagging pictures.
 Consists of internet users who have
minimum activity online
 They only choose to engage in
online
activity
that
are
entertainment-driven, viz. watching
movies, TV shows, videos, listening
to music, and download music or
video
Expressers and Informers
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Mostly focused on providing
information about themselves
through blogging, micro-blogging
and uploading wiki articles
These are individuals who stay
current, usually via RSS, and then
by staying current with different
sources of information
Verdict
Role: Create, Read
Importance: High
Verdict
Role: Review, Involve
Importance: V. High
Verdict
Role: Relay, Read
Importance: Average
Verdict
Role: Read
Importance: Low
Integrated Social Media Strategy
OBJECTIVE
Attract
[Strangers]
Convert
[Leads]
Close
[Customers]
Delight
[Promoters]
Seamlessly
integrated
platforms model
Transforming from old to new media strategy
 Currently all the platforms are working almost independently of each other
 All the social media platforms have to be work in tandem and not in silos
 This is important as different platforms can cater to different audience and hence integration
will help in delivering a better service across all platforms
 We suggest a seamlessly integrated social media strategy
Volume
Platform
Impact
Customer Communication
WOM Equity
Brand Awareness
Site Traffic
WOM Equity
Sharing testimonials, contests and
apps/games
User profile engagements will
put Asian Paints in newsfeed
Site links to be shared on
FB page driving traffic
Sharing and ‘likes’ on posts
can increase WOM equity
Contests, hashtag promotions,
announcement of new features
Retweet positives, leverage
‘social proof’ factor
URLs of live helpline on
website to be posted
Retweets, hashtags can
help in positive WOM
Sharing experiences, tips on home
décor and design ideas
A user written post would be
shared increasing awareness
Weak traffic generation
but backlinks can help
Ednrosed by users have
more positive impact
Pins of inspiration wall from
website, customer walls
Women [key decision influencer]
would become aware
Inspiration wall links to
be shared along with pins
New but growing; a picture
speaks a thousand words
3
ADDING VALUE TO CLIENTS
Blog Promotion Chain
SHARE
OPTIMIZE
THE BLOG
FOR GOOGLE
BUILD
SOCIAL
MEDIA
SHARING
SOCIAL
BOOK
MARKING
OPTIMIZE
CROSS
PROMOTION
PROMOTE
BOOKMARK
Our
Tele-Services : We Take care of
your Business
 List of all the numbers who called you
– So you never lose a business lead
 Never Busy, available 24x7. Voice Mail
recording if phone is not reachable
 Receive Fax from customer as PDF in
your Email – No need of fax machine
 After work hours your customers are
sent to Voice Mail
 Detailed call logs with date, time
of call, caller id, duration of call and
forwarded number
BUILD A FAN
BASE
Descriptive Features : Call Centres
Welcome
Message
Call Recording
SMS Alerts
Multiple
Language
Support
Call Location
Based
Routing
Web
Interface
After Hour
Support
Blacklist /
White list
Feature
Voice mail
Advanced Call
Forwarding +
Conference
Programmable
Extensions
Custom On
hold Music
Click To Call
Fax to Email
And More
Digital My Biz DIFFUSION SCHEMES
Objective
To delight every customer
with a whole gamut of
services provided by Us
Profitable
Online lead
generation
and
subsequent
conversion
Platinum
Point
Gold
Point
Silver
Point
Silver Point
Gold Point
Improves business with
high and much effective
approach
Important for every
business
Key Advantages
— Increased awareness
— Leveraging expertise
— Across all platforms ensuring
wider coverage
— Multiple plans : Select
according to need
Platinum Point
100% Guarantee of
touching large group of
targeted audience
Advertisement
Motivation to
process
No
Surrounding Cue
Present
Yes
Ability to process
Peripheral Route
No
Central Route
Yes
High Elaboration/
Logical
Arguments/
Reasons
Enduring Attitude Change
No
Yes
No Attitude Change
Temporary Attitude Change
The communication model is innovative in nature as it is based on the trust of the customer, which provides newer
business opportunity by integrating the existing processes in a market which has not yet realized its potential
SILVER POINT : SERVICES OFFERED
SOCIAL MEDIA CHANNEL MANAGMENT
SEARCH ENGINE OPTIMIZATION
RESEARCH PHASE
 META DESCRIPTION
OPTIMIZATION
 META TITLE
OPTIMIZATION
 META KEYWORDS
 IMAGE ALT TAG
OPTIMIZATION
 GOOGLE ANALYTICS
 URL OPTIMIZATION
 HEADING TAGS
 LOCAL LISTING
 PROFILE CREATION
 CLASSIFIED AD
CREATIONS &
LISTING
 ARTICLE WRITING
 ARTICLE
SUBMISSION
 WEBSITE POSITIVE
REVIEW POSTING
 BUSINESS LISTING
LINKEDIN PROFILE
MANAGMENT
TWITTER PROFILE
MANAGEMENT
 MARKET RESEARCH
 KEYWORD
RESEARCH AND
ANALYSIS
 COMPETITOR
ANALYSIS
 WEBSITE ANALYSIS
 KEYWORD
POSITION AND
RANKING
 WEBSITE TRAFFIC
RESEARCH AND
ANALYSIS
FACEBOOK FAN PAGE
MAINTENANCE
OFF PAGE
ON PAGE
EXTERNAL
SEEDING
FACEBOOK FAN PAGE MAINTENANCE
 Approvals on matters of concern will be required on a real time basis
 Post content for each week will be shared 1 week in advance
Deliverables
• Planning , Implementation, Content creation
• Online community engagement
• Fan page seeding on other relevant fan
pages/sites
• Monthly monitoring
Creative Executions
• Profile Pictures
• Like Page
• Welcome Page
• Rich Media Custom Tab
YOU TUBE CHANNEL
MAINTAINANCE
Youtube Profile Management
 2-3 Video Posting
 Channel Management
 Monthly monitoring
SILVER POINT : SERVICES OFFERED
Twitter Profile Management
Activities the agency
will undertake
 Track users with
similar
interests/profiles
 Track real-time
conversations on
twitter
 Follow/ Interact
with influential
users
 Follow/ Interact
 Populate hash
tags
 Link building to
face book
 Traffic to website
 Disseminate
information about
the services
Deliverables
 Planning
 Implementation
 Content
Creation
 Channel
Management
 Link Building
LinkedIn Profile Management
Tracking &
Reporting
 Top referrer sites
 Clicks by Region
 Most Popular
Links
 Follower profiles
 Content topic
analysis
 Timing of posts
 RTs
 Mentions
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E-mail, SMS sending 500/500
Making calls For Marketing
websites/blogs to create buzz
Increase keyword and link density
Feeding information and links on Bookmarking sites
External Seeding
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Profile setup and Implementation
Content Creation
Connections/Linked In Group Management
Monthly monitoring
Silver Point Attractions
 You will be in top 10 of the keywords out of 5 finalized at the start
of the work
 1 Facebook event one per month
 1000 likes per month
 Small level Media buying of Facebook and Google ad-words
 1000 marketing SMS and e-mails shooting to specific data which
we bought specifically for your business
 100 free advertisement and listings
 1 minute advertisement will be posted on you tube channel
GOLD AND PLATINUM POINT : SERVICES OFFERED
Gold Point : Additional Services Offered
 Search Engine Optimization
 Free site listing at 50 places
 Free Advertisement 50 portals
 Social Media Channel Marketing
 1 Posting daily on social media websites
 1 Facebook Event Per Month
 YouTube Marketing
 1 Flash Video Free 8-10 Slides
 E-mail, SMS sending 5000 each
 Call For Marketing 200 Calls
Platinum Point : Additional Services Offered
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Sponsorship of 5 sites. Free listing 100 Sites - Area Wise
Free Advertisement 100 Sites - Area Wise
1 Employee Control on regular basis
Event hosting 2 per month on facebook
Blog creation and maintenance for a month
One Video of 7 slides creation and upload on Youtube
Newspaper Add creation (designing part only)
Pay Per Click (500 clicks on different social media)
5 Paid Posting on various sites
1 Mobile App (IOS/Android)
Gold Point Attractions
Platinum Point Attractions
 You will be in top 10 in one of the keywords out of 5 finalized at the start
of the work
 1 Facebook event and 2000 likes one per month
 Medium level Buying of Facebook, Twitter and Google ad words
 Branding of one of your product
 one paid listing will be done
 Facebook event will also be published by the paid medium of Facebook
 One video advertisement will be made
 2500 Marketing SMS and emails will be sent to specific client target set
 All deliverables of the advance plan will be covered
 5000 Facebook likes, 5000 SMS and emails
 4 paid channels will publish the company on Facebook, Google, YouTube,
twitter, Pint rest, blogs and LinkedIn
 High level Banner advertisements will be bought for branding the
product
 Two paid listing will be done on any of two: JUSTDIAL, INDIAMART or
TRADEMART
 Video Marketing will be done on YouTube by making 2 innovative videos
of the company
Pricing : Rs.15000/- for 1st channel and then Rs.8000/- for subsequent channels OR 10% of your total media buying value OR
Whichever is higher would be applicable
Website :- www.digitalmybiz.com
E-mail :- [email protected]
Contacts :- +91-9893484185
+91-8947047067
+91-9929108056