Topic 8: Part 2 - Selling Libraries and Librarians

How to Brand My Library for 21

st

Century?

第八讲：第二部份 ─ 推销图书馆和图书馆员 如何建立21世纪的图书馆品牌?

Paul Gandel Singapore Management University Syracuse University

.

Gandel/HKU Library Leadership Institute 2010

New Visions – New Opportunities?

新抱负

─

新机会？     Learning spaces —both real and virtual New organizational structures New professional roles New organizational roles     学习空间

—

实体的及虚拟的 新的组织架构 新的专业角色 新的机构角色

Gandel/HKU Library Leadership Institute 2010

As Creating Learning Spaces?

创意学习空间 

Study Spaces 学习空间 ?



Information Commons 讯息中心 ?



Classrooms 课室 ?



Gaming Studios 游戏室 ?

Gandel/HKU Library Leadership Institute 2010

Key Learning Space Elements 学习空间的主要元素     

Configuration 布置 Technologies 科技 Furniture 家具 Design elements 设计元素 Degree of flexibility 弹性程度

Gandel/HKU Library Leadership Institute 2010

The Building: Library as Place?

建筑：图书馆的空间感

“The study rooms are nice but not nearly as necessary as a better workout facility”

Gandel/HKU Library Leadership Institute 2010 Gandel/HKU Library Leadership Institute 2010

Library as a Network?

图书馆网

Gandel/HKU Library Leadership Institute 2010 Gandel/HKU Library Leadership Institute 2010

A Broken Network!

不攻自破的網絡  “We have met the enemy and they are us”  Pogo     Libraries still think locally!

Reluctant to give up individual identity Focus on the wrong measures Focus on the wrong technology  From federated searching to..

 Federated identity     

“

遇上敌人了，就是我们 自己

”



Pogo

图书馆的想法仍本地化！ 拒絶放弃自身的特色 花太多精神在错误的量度 采用了不当的科技  从联合搜寻到

…

 联合身份

Gandel/HKU Library Leadership Institute 2010

Building On Collective Individuality and Expertise Crowd Sourcing!

集群體之力，群體之技的 群眾外包

Gandel/HKU Library Leadership Institute 2010 Gandel/HKU Library Leadership Institute 2010

The Role of the Librarian Scholarly Literacy 图书馆馆员的角色 学术素养 ?

     The Embedded Librarian —from wandering scholar to wandering information professional.

The “team” approach Create “value” through shifting work load—teaching, research, student engagement Becoming part of the scholarly process Teaching the “art of scholarship”      嵌入式馆员

─

从流浪学者变成流浪信息专家 群体策略 透过工作转变创造「价值」

─

教研，学生课业 变成学术的一部分 传授「申请奖学金的艺术」

Gandel/HKU Library Leadership Institute 2010

The Opportunities and Constraints of Our Richness of Abundance 丰裕物质的机会与限制  What are we now good at?

 Creating more stuff!

 What are we not good at?

 Effectively using this stuff!

  眼前之强項

?

 創迼更多東西

!

眼前之弱項

?

 有效地利用這些東西

!

Gandel/HKU Library Leadership Institute 2010

The Missing Element 遗失的元素 ?

The Role of Librarian as an integrator within the scholarly process 图书馆员的角色是学术过程的整合者   Powerful cyber-research tools are too complex to be run solely by scientist.

In the new world of massive-scale computing, professional information technology facilitators are needed to work with researchers to identify the most effective analytical tools, data sets, and other resources to best achieve research skills.

  强劲的网络研究工具，单由科学家来运作实在太复杂了 在大规模的计算机新世代，专业信息科技导师需与研究人员携手 找出最有效的分析工具、数据群、及其他资源以优化科研技巧。

Gandel/HKU Library Leadership Institute 2010

New Roles for the Information Professional 信息专家的新角色 Cyberinfrastructure Facilitators 网络架构的导师  “Even the brightest and most motivated of scientists struggles to keep up with the rapid pace of knowledge creation in their respective fields.” 就连最聪慧、最有斗志的科学家都需在他们的范畴为追赶创造知 识的速度而全力拼博  “A new breed of information professionals who will bridge the gaps between information, technology, and science, will substantially increment the productivity of the community of scholars and researchers.”  新培育的信息专家能拉近信息科技的距离，大大地增加 学术及 研究社群的生产力。

Gandel/HKU Library Leadership Institute 2010

New Information Professional 新的信息专家 Key Skills 关键技巧              Enable collaboration Collect data Manage and store data Use the data for analysis purposes Communicate data Design (information/data systems) Training 促成合作 收集数据 管理储存数据 分析数据 传递数据 设计

(

资料

/

数据系统

)

New Information Professionals 新的信息专家 Soft Skills 软技巧          Domain expertise Team player Communicate about the project Interdisciplinary Pioneer Self-motivation Detail orientation Probability and Stats ability Research methods understanding          行内专业知识 团队成员 就项目作沟通 多才多艺 开创者 自我激励 注重细节 计算器率及统计的能力 掌握研究的方法

Gandel/HKU Library Leadership Institute 2010

Tools and Knowledge 工具及知識          Multiple hardware and software platforms Research ethics Multiple Statistical packages Geo-spatial technology Survey software Survey software —phone and web Government tools and technical formats Multiple databases —Oracle, MySQL Collaborative tools

Gandel/HKU Library Leadership Institute 2010

         数个软硬件平台 做研究的道德 数个统计软件 地球空间科技 做调查用的软件 做调查用的软件

─

电话及网 上 政府工具及技术格式

Multiple databases — Oracle, MySQL

数个数据 库

─Oracle, MySQL

协作工具

Libraries and Librarians 图书馆及馆员 Actively Making Sense of Data/Information 主动理解数据或訊息      Active Archivist and Records Manager?

“Trusted” Repository of Key Assets Active Policy Maker Providing Key Performance Indicators of Organizations and Individuals Knowledge Managers     主动的档案经理

?

可信赖主要资产的讯息库 活跃的政策制造者 提供机构及个人的重要表 现指标  知识经理

Gandel/HKU Library Leadership Institute 2010

Example 例子 : SMU Library Manages the Data Collection for Supporting the Faculty Evaluation Process

SMU

图书馆管理数据收集 支持学系评估过程

IR

(Lib) Faculty Faculty Portfolios

KPI’s

Gandel/HKU Library Leadership Institute 2010

Again, The Three Questions to Ask 还是那三条问题

  

Who are you?

What do you do?

Why does it matter?

  

你是誰

?

你做甚麼

?

為何是重要的

?

[email protected]

Gandel/HKU Library Leadership Institute 2010