Transcript ICHRIE Lodging SIG Presentation: American Hotel & Lodging

ICHRIE Lodging SIG Presentation:
American Hotel & Lodging Association
“Establishing a Student Chapter at Your University”
Friday, July 29, 2011
3:15pm - 4:15pm
Greg DeShields
Senior Director Corporate Relations
American Hotel Lodging Association
"Establishing a Student Chapter at Your University“
AGENDA
•Brief Introduction American Hotel & Lodging Association
•The American Hotel & Lodging Association Student Chapter model
•Steps to develop an American Hotel & Lodging Association Student Chapter
•Benefits of American Hotel & Lodging Association Student Chapter
•Developed Chapters and Temple University model
•Who to Contact
American Hotel Lodging Association
"Establishing a Student Chapter at Your University“
Serving the hospitality industry for nearly a century, the American Hotel &
Lodging Association(AH&LA) is the sole national association representing all
sectors and stakeholders in the lodging industry, including individual hotel
property members, hotel companies, student and faculty members, and
industry suppliers.
American Hotel Lodging Association
"Establishing a Student Chapter at Your University“
AH&LA student chapters can be established/maintained only at college or
university offering a sequence of at least five hospitality‐related classes
supplemented with additional relevant courses of study.
Students creating a chapter should develop a customize mission statement,
policies, and practices, building the structure for a sustainable organization.
The purpose of a chapter is to keep members involved in AH&LA and the
industry on state and national levels, as well as to maintain access to cutting
edge insights of the hospitality industry, communicate with industry leaders,
and develop support the future of hospitality.
American Hotel Lodging Association
"Establishing a Student Chapter at Your University“
Getting Started
To be a recognized AH&LA Student Chapter:
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Minimum of (15) AH&LA student members, (10) of whom need to be at the
junior level or below
•
An AH&LA faculty member to serve as the Chapter’s faculty advisor, who has
five our more years professional experience in hospitality
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Written permission from your school to be recognized as a chapter industry
leaders, and develop support the future of hospitality.
American Hotel Lodging Association
"Establishing a Student Chapter at Your University“
Membership Fee
$45 annually
News and Information
• Lodging Magazine, Lodging HR & Law, daily e‐news source, and AH&LA SmartBrief
• Access to the Members Only Website section
Education
• Access to the AH&LA Educational Foundation scholarships
Career
• placement in Hcareers’ resume bank access to AH&LA's Career Center
Events
• Free admission AH&LA Fall Conference & Intl. Hotel/Motel & Restaurant Show
Extra Savings
• 40% off at Staples for school supplies
• Prescription Drug Discount Card save up to 35%
American Hotel Lodging Association
"Establishing a Student Chapter at Your University“
ESTABLISHED CHAPTERS
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California State Polytechnic
University, Pomona
DePaul University
Florida International University
Georgia State University
Johnson & Wales University
Kirkwood Community College
Oklahoma State University
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Penn State University
Purdue University
San Diego State University
Temple University
University of Central Florida
University of New Orleans
University of Wisconsin - Stout
American Hotel Lodging Association
"Establishing a Student Chapter at Your University“
Temple University AH&LA Student Chapter 2010-2011
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Top 5 Challenges
Organizing and developing a Strategic Plan
Educating students about AH&LA also acquiring members
Organizing and facilitating out-of-state events for the chapter (including ticketing,
transportation & lodging)
Keeping student engaged in the educational offerings of AH&LA
Managing financials and developing ways to acquire funding
Top 5 Accomplishments
Establishing a new student chapter - Writing bylaws, a mission statement, vision
statement, and strategic plan.
Acquiring 45 student members in the first semester
Attend to the AH&LA Fall Conference at the International Hotel Motel and Restaurant
Show
Establishing a professional website with various sections
Celebrating Hospitality Week on campus by hosting a panel of recent graduates.
American Hotel Lodging Association
"Establishing a Student Chapter at Your University“
Temple University Student Chapter
(AH&LA) Strategic Plan 2011-2012
Wednesday, July 6th, 2011 - 9:00am – 12:00pm
Strategic Planning Session Facilitator: Greg DeShields, Senior Director for Corporation – School of Tourism and Hospitality Management
AGENDA
9:00am – 9:15am (Greg DeShields)
Networking Breakfast and Introductions - (6) Reasons Why
What do I want from AH&LA Student Chapter?
How can I bring value to AH&LA Student Chapter?
What would be the best benefit we can bring to members?
Who do I want to meet during my AH&LA Student Chapter leadership?
How will I leave the AH&LA Student Chapter improved?
What is my Career Goal?
9:15am – 9:45am (Team Assignment)
Step 1: Mission Review (approximate time required: 30 minutes)
9:45am – 10:00am (Greg DeShields)
Step 2: Organizational Mandates (approximate time required: 15 minutes)
10:00am – 10:15am (Greg DeShields)
Step 3: "Back to the Future" (approximate time required: 15 minutes)
10:15am – 10:30am (Team Assignment)
Step 4: Envisioning the Future (approximate time required: 15 minutes)
10:30am – 11:00am (Team Assignment)
Step 5: SWOT (approximate time required: 30 minutes)
11:15am – 11:45am (Greg DeShields)
Step 7: Setting Out the Steps and Time Frame (approximate time required: 30 minutes)
11:45am – 12:00pm = (Team Homework)
Step 8: Bringing It All Together-Writing the Plan
Step 9: Reviewing and Revising the Mission
Step 11: Checking Progress on the Plan
American Hotel Lodging Association
"Establishing a Student Chapter at Your University“
American Hotel Lodging Association
"Establishing a Student Chapter at Your University“
American Hotel Lodging Association
"Establishing a Student Chapter at Your University“
An established AH&LA Student Chapter on the State and National levels can
provide your college or university access to key leaders.
Additionally, an established Student Chapter adds value to those students
attending your institution, and when recruiting, will distinguish your school
through its industry affiliations.
American Hotel Lodging Association
"Establishing a Student Chapter at Your University“
Leaders and members of your student chapter graduate become members of
AH&LA “Under 30 Gateway” addressing the personal and professional
needs of young hospitality professionals.
This new network offers a further way to connect with your graduates after
they have embarked upon their careers, creating another avenue to remain
linked and cultivating alumni relations.
American Hotel Lodging Association
"Establishing a Student Chapter at Your University“
Key AH&LA Contacts:
Netanya Stutz
Student Chapter Liaison and
Senior Marketing Manager
[email protected]
http://www.ahla.com/chapters/
(202) 289‐3160