Strategic Management Process, Strategic Planning
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Transcript Strategic Management Process, Strategic Planning
Jessica Burns, Mike Baker, John Klinger
Strategic Management
Definition- the art and science of formulating,
implementing, and evaluating cross-functional
decisions that enable an organization to achieve its
objectives
Stages of Strategic Management
Formulating- developing a vision and mission
statement, identifying an organization’s external
opportunities and threats, determining internal
strengths and weaknesses, establishing long-term
objectives, generating alternative strategies, and
choosing strategies to pursue
Stages of Strategic Management
Implementation- establish annual objectives, devise
policies, motivate employees, and allocate resources so
formulated strategies can be executed.
Evaluation-final stage, includes 3 fundamental
activities
Reviewing external and internal factors as bases for
current strategies
Measuring performance
Taking corrective actions
Strategic Planning
Definition- an organization’s process of defining its
strategy, or direction, and making decisions on
allocating its resources to pursue this strategy
SWOT Analysis
Tool used to evaluate internal strengths and
weaknesses and external opportunities and threats
Used in strategic planning
Uncle Sam’s Pizza
1432 Locus Lane
State College, PA
Small family based pizza shop located in downtown
State College Pennsylvania dedicated to providing the
best service and food at low prices
Uncle Sam’s Pizza
Vision statement- to be recognized as a leader in our industry by
communicating accurate information and providing exceptional
service
Mission Statement- Our commitment to exceptional customer
service and maximization of profits will be managed closely. By
investing in technology and our diverse work force, we will be
recognized for our strong financial performance and our
commitment to our customers and employees. Our management
team will regularly review our existing products and services as
well as new ventures to ensure that we are maximizing the
potential of our company. Our leadership team will be dedicated
to seven core values: entrepreneurial culture, integrity, diversity,
innovation, respect, efficiency, and community
Objectives/Goals
Provide exceptional customer service
Timely delivery of products
Maintain low cost of production
Follow newest technology available
SWOT
Strengths
Convenience
Customer service
Location
Pricing
Weaknesses
Time/cost
Employee training
Limited expansion
Competition
SWOT
Opportunities
Open more locations
Re-evaluate operations
Evaluate technological advances
Threats
Competition-low barriers to entry, many other shops
around
Small company- difficult to compete with large
companies
Small profit margins
Strategies
Strong marketing and advertising
Hire, train and motivate employees to provide
exceptional service
Willingness to be flexible
Purchase only the best products
Capture market share by gaining customer loyalty
Evaluation
Financial evaluation
Product evaluation
Employee evaluations
Customer surveys
Compare performance with similar sized pizza shops