Transcript Revelando Talentos - samsung e

SAMSUNG E-FESTIVAL
Revelando Talentos
Concept
Development
Casting and Locals
Visual Keys
Publicity / Press Agency
Budget Planning
PROJECT OBJECTIVE
Launching new talents
from Brazilian Popular and Instrumental Music
DEVELOPMENT
PHASE 01
PHASE 02
PHASE 04
PHASE 05
E-Festival Launch
Jun 02 – Jun 05
Subscriptions
Jun 02 - Jul 31
Popular Voting
Aug 20 - Set 05
Celebration
Sep 14 - Oct 31
Press Consultancy
Service
Artists and Bands
Subscriptions
Samsung EFestival Campaign
Ten finalists
promotion on web
with songs,
releases and
interviews
PHASE 03
Website launch
Selection
Ago 01- Ago 17
Curatorship and
jury assessment
Popular voting on
website and app
Winner promotion for each
category (Brazilian Popular Music
and Instrumental Music)
Money prize for the tree best voted
in each category
Concert tour across tree cities in
Brazil for the first place in each
category
Professional consulting for the first
place
Campaing overview • 2014
June
Phases
July
Phase 01
Launch
Phase 02
Submission
Jun 02 - 05
Jun 02 – Jul 31
September
Phase 03
Selection
Phase 04
Popular Voting
01 | Ago –17 |Ago
20| Aug - 05 | Set
October
Phase 05
Celebration - Concerts
14 | Sep –
31 | Oct TBD
Campaign based on Facebook + Youtube
Coverage in Social Media
Social Media
Digital content
Media chanels
Video banners
August
Google Adwords and Displays Ads
ShowLivre
Folhasp.com – Superbanner
Revista Trip – Superbanner
UOL – Superbanner
Guitarload – Banner | Island | PubliEditorial |
Newsletter
O Baterista – Banner | Island
Território da Música – Superbanner
Tenho mais discos que amigos – Leaderboard
Move that Jukebox – Leaderboard
Mistura Urbana – Leaderboard
Facebook - Banner
Folha de SP - ¼ of a page / ½of a page
Google Adwords and Displays Ads
Guitarload– super banner
Revista Trip – super banner
UOL
Rock Gaúcho (PoA) – banner
Ibahia.com (Salvador)
Folha de SP - ¼ of a page
Midia Press
Revista Folha de SP
Revista Serafitna
Radio
Eldorado FM – spot 30’'
Revista Piauí
Revista Trip
Eldorado FM
Cultura FM
Cidade Web Rock
Itapema (PoA)
Curator
Thomas Roth*
Thomas Roth is one of the most relevant personalities to Brazilian music.
As a composer, at 80’s, he has his songs recorded by significant Brazilian
artists as Elis Regina and Roupa Nova.
In the last decade, he has worked as consultant and musical producer.
Nowadays he is the owner of a renowned producer of soundtracks for
advertising and nationally famous for his work at the TV programs Ídolos,
Astros and Qual é seu talento? – Thomas used to be jury and mentor of new
talents at these programs.
www.luanova.com.br
www.elemess.com.br
Curator function
The curator will be responsible for evaluating the inscriptions. He will count on the assistance of two juries – recognized professionals
in the area – and will select 05 new talents for each category: Brazilian Popular Music and Instrumental Music.
These 10 artists will be submitted to popular vote, which will define the best artist in each category.
Estimated number of inscriptions: 2500 artists / groups.
*Curator contracted.
Concert suggestions
Open air in São Paulo
Possible dates: September 14th
Artists*
Gilberto Gil
Hamilton de Holanda**
One of the biggest names
from
Brazilian
Popular
Music, Gil is an iconic figure
on festivals and technology.
www.gilbertogil.com.br
Place suggested*
Ibirapuera Park | Capacity: 15 thousand people
Ibirapuera is the most important
urban park in São Paulo with an
area of 1.584 Km2. Museums,
auditoriums, the Bienal are part of
the park located in one of the most
beautiful and charming region of
São Paulo.
*Artists and places under negotiation.
**The instrumental musician Hamilton de Holanda is suggest to play in all concerts with the respectives MPB artists.
National
musician
with
international prestige as one
of the best bandoleiros
nowadays.
www.hamiltondeholanda.com
Concert suggestions
Indoor concert at Salvador | October 17th (TBD)
Artist
Place* TBD
Lenine
Castro Alves Theatre
Capacity: 1554 seating
Creative, talented, versatile,
Lenine is considered the
principal reference for new
artists in Brazil.
www.lenine.com.br
Indoor concert at Porto Alegre | October 16th (TBD)
Place*
Artist* TBD
Maria Rita
Bourbon Theatre
Daughter from the legend singer Elis
Regina, and born at Porto Alegre, Maria
Rita has the new Brazilian Popular Music
DNA. With a sophisticated talent, she
keeps the legacy from her mother.
www.maria-rita.com
*Artists and places under negotiation.
Capacity: 1144 seating
Phase 1 | Media Plan - TBD
Phase 1 | Media Plan - TBD
Press Conference – 05/06
Press Conference
Press - Clipping
http://showlivre.com/programas/view/35317 - 14.07
http://www.guitarload.com.br/noticia/12270-inscricoes-no-samsung-e-festival-estao-a-todo-vapor.html - 11.07
http://www.portoferreirahoje.com.br/noticia/2014/07/09/samsung-e-festival-premiara-novos-talentos-da-mpb/ 09.07
http://press777.blogspot.com.br/2014/07/samsung-e-festival-ja-recebeu.html - 06.07
http://www.segs.com.br/informatica-e-ti/164136--samsung-e-festival-ja-recebeu-inscricoes-de-23-cidades-do-paisna-busca-por-novos-talentos.html - 01.07
http://www.istoedinheiro.com.br/blogs-e-colunas/post/20140627/festival-samsung/4152.shtml - 27/06
http://www.guiadoator.com.br/samsung-e-festival-premiar-novos-talentos-da-mpb-editais-detail-21025.html - 27.06
http://www.expomusic.com.br/2014/noticias_detalhe.asp?noticia_id=28734&idioma=1#.U62BxpRdX7I - 26.06
http://www.megabrasil.com.br/NovoJCC/MateriaCompleta.aspx?idMateria=21314 - 26.06
http://www1.leiaja.com/cultura/2014/06/26/festival-da-samsung-vai-premiar-revelacoes-da-mpb/ - 26.06
http://www.diariodemarilia.com.br/noticia/132257/samsung-e-festival-premiara-novos-talentos-da-mpb - 26.06
http://digital.odiario.com/cultura/noticia/843404/festival-premia-novos-talentos-da-mpb/ - 26.06
Press - Clipping
http://www.batera.com.br/Noticias/samsung-e-festival-promete-revelar-talentos-da-mpb - 25.06
http://www.gazeta.inf.br/pdf/2506/index.html#p=24 - 25.06
http://folha.fm/colunistas.php?c=8820 - 25.06
http://www.territoriodamusica.com/noticias/?c=36248 - 25.06
http://antropophagia.com/2014/06/25/inscricoes-abertas-para-festival-de-novos-talentos-da-mpb/#more-9037 25.06
http://noticia23.com.br/?p=22529 - 25.06
http://www.tramp.com.br/cultura/e-festival-vai-premiar-os-novos-talentos-da-mpb/ - 25.06
http://jornalculturaviva.blogspot.com.br/2014/06/samsung-e-festival-premiara-novos.html - 24.06
http://noticias.r7.com/tecnologia-e-ciencia/festival-promovido-pela-samsung-vai-revelar-talentos-da-mpb-23062014
- 23.06
http://www.imprensadorock.com.br/e-festival-mpb-confira-detalhes-sobre-concurso-patrocinado-pela-samsung/ 23.06
http://www.segs.com.br/informatica-e-ti/163062-samsung-e-festival-premiara-novos-talentos-da-mpb.html - 23.06
clipping
http://www.maxpressnet.com.br/Conteudo/1,682723,Samsung_EFestival_Premiara_Novos_Talentos_da_MPB,682723,3.htm - 23.06
https://twitter.com/PortalMaxpress/status/481086316218568704 - 23.06
http://www.obaterista.com/noticia/concurso-cultural-on-line.html - 13.06
http://www.ccsp.com.br/site/ultimas/69842/E-Festival - 10.06
http://www.guitarload.com.br/noticia/11750-festival-da-samsung-abre-inscricoes-para-musicos.html 11.06 (antes)
http://www.bestyle.com.br/geek/2014/6/samsung-e-festival - 06.06
http://promoview.com.br/acaopromo/400870-samsung-e-festival-vai-em-busca-de-novos-talentos/- 06.06
http://www.rockgaucho.com.br/estrangeiros/samsung-e-festival-revelando-talentos-concurso-via-web-vaiapresentar-e-consolidar-estrelas-da-musica-brasileira.html - 06.06
http://propmark.uol.com.br/anunciantes/48656:samsung-lanca-festival-de-musica-independente - 06.06
Key Visual
Website
Key Visual
Mobile Site
Mobile App
Key Visual
E-mail Marketing
Key Visual
Internet Advertisement
INTERNET ADVERTISEMENT
PIAUÍ
INTERNET ADVERTISEMENT
UOL
INTERNET ADVERTISEMENT
UOL
INTERNET ADVERTISEMENT
UOL
INTERNET ADVERTISEMENT
UOL
INTERNET ADVERTISEMENT
GUITARLOAD
INTERNET ADVERTISEMENT
GUITARLOAD
INTERNET ADVERTISEMENT
GUITARLOAD
INTERNET ADVERTISEMENT
Budget planning*
Public Park right of use – municipal tax by using the
public space (São Paulo)
U$ 70.000,00 to U$ 105.000,00
Theatre location for indoor presentation (Salvador and
Porto Alegre)
U$ 30.000,00 for each presentation
Visual communication for the open air presentation in
São Paulo (stage scenography – depends on the park
management and licenses. Each park has it owns rules
for brand exposure)
U$ 70.000,00
Curator + Artistic (caches, licenses and tax)
U$ 400.000,00
Media Plan
U$ 900.000,00
*The budget will be confirmed as soon as the contracts with locations, artists, curator, medias and suppliers are conclude.