Transcript Headline Samples

COPY – Day 11
writing headlines #1
headline writing Copy
PAY ATTENTION!
PAY ATTENTION
headline writing
Copy
VERBAL
•captures & keeps readers with clever
diction & clear details
•reflects the dominant photo’s content
VISUAL
•(an entry point)
•uses type creatively
HEADLINES
headline writing Copy
• Identify content
• Tell something specific about
the season, event, etc.
• Capture the readers’attention
HEADLINE ANATOMY
headline writing Copy
Primary headline – the
Teaser
• Intrigues the reader visually and/or verbally
(larger than anything else on the spread.)
Secondary headline – the
• Provides information specific to the year &
identifies the spread’s focus (subject and
verb are needed.) This is smaller then the
primary head.
Teller
HEADLINE ANATOMY
headline writing Copy
label
primary headline
TEASER
Homecoming
Reign Delay
Game, field coronation come
to a thundering halt
secondary headline
TELLER
• Identify content?
• Tells something specific about the event?
• Captures the readers’attention?
headline writing Copy
Headline:
TEASER – captures your attention
“CLOSE SHAVE”
TELLER – identifies topic -- Relay for Life
TELLER – organizes pep rally, funds
donated for cancer research
BONUS:
Texture
visually
reinforces
the theme
LITERARY DEVICES
headline writing Copy
Clever word play enhances content
Alliteration
Antonym, synonym, homonym
Onomatopoeia
Rhyme
Pun
LITERARY DEVICES
headline writing Copy
Alliteration
Homecoming fans experience
Wet, Wild Washout
Rhyme &
Thunder, lightning
Onomatopoeia cause Homecoming
BASHtoCRASH
Homonym
Get a Reign Check
Homecoming ceremony washes out
Pun
storm
RealReignWreck Lightning
destroys Homecoming
LITERARY
DEVICES
headline writing Copy
ONOMATOPOEIA
LITERARY
DEVICES
headline writing Copy
ALLUSION
LITERARY
DEVICES
headline writing Copy
ALLUSION
LITERARY
DEVICES
headline writing Copy
PUN/ALLUSION
LITERARY
DEVICES
headline writing Copy
BEFORE & AFTER
(like Wheel of Fortune)
LITERARY
DEVICES
headline writing Copy
ALLITERATION
LITERARY
DEVICES
headline writing Copy
RHYME
LITERARY
DEVICES
headline writing Copy
HOMONYM
LITERARY
DEVICES
headline writing Copy
PUN
VISUAL/VERBAL
headline writing
CONNECTION
Copy
• The headline also establishes
a visual/verbal connection.
•The message of the spread is
illustrated by the dominant photo
and supported by the headline.
HEADLINES
headline writing
the VISUAL-VERBAL CONNECTION
Copy
HEADLINES
headline writing
the VISUAL-VERBAL CONNECTION
Copy
HEADLINES
headline writing
the VISUAL-VERBAL CONNECTION
Copy