Transcript PRE 314: The Max Moore Memorial Tree House
Research
Primary Research
Surveys Child surveys Adult surveys
Secondary Research
Located in your binder
Child Surveys
Questions
How old are you?
Please circle 3 activities you like to do: (Swinging/climbing, fishing, bike riding, nature watching, reading, arts and crafts) If you could use your imagination to go on an adventure, where would you go? (The ocean, forest/jungle, outer space, a castle/kingdom, write your own) If there was a tree house/playhouse like this in Plattsburgh, would you play there? (Display draw up of tree house)
Child Surveys
Elementary School
Approval Rating for Children Unaware of SRT Many interested
Middle School
Many knew about SRT High interest Features on tree house very important
Adult Surveys
Parents
Concerned with safety, vandalism, upkeep Most in favor of tree house
Questions
Do you have children? If so, what age?
How familiar are you with the Saranac River Trail?
How often does your family use the Saranac River Trail?
Have you heard of the Max Moore Memorial Treehouse Project?
Looking at this picture, what are your first thoughts about the tree house?
Which of the following features on a scale of 1-3 would encourage you to use the park? (Community room, picnic tables, grilling pits)
Adult Surveys
Questions continued…
How often do you foresee your family using the tree house?
What would be your biggest concern about a community tree house?
Out of the following possible features, which would you be most excited to have as part of the tree house, on a scale of 1-4? (Fishing docks, swings, local nature exhibit, binoculars) Any further questions or thoughts?
Adult Surveys
Results
77% of people know about the SRT 40% of people use the SRT frequently 85% of people are unaware of the Max Moore Memorial Treehouse project 69% are enthusiastic about the Max Moore Memorial Treehouse Project
Adult Surveys
Adults enthusiasm towards the MMMT Adults unaware of MMMT
Where We Are Today
The biggest problems faced by the Max Moore Memorial Treehouse are the lack of awareness throughout the community and the need for funding of the project.
On the Bright Side!
By holding a race along the Saranac River Trail, we can raise awareness and funding for the project.
This will enable the tree house to be branded as a keystone piece of Plattsburgh recreation.
Goal
To have a successful race, that will lead to funding and greater awareness of the Max Moore Memorial Treehouse
Objectives
To have 250+ runners register by May 2013 To gain 30+ volunteers by May 2013 To get 3 media hits on the event by the end of the summer
Key Publics
SUNY Plattsburgh Athletics PHS Athletics, clubs, and faculty/staff Medical community Runners/Cyclists
Objective 1: 250+
Strategy 1: Face to face interaction with influencers Met with SUNY Plattsburgh Athletic Director Contacted head coaches Connected with Amy Sholtis and Fran Bieber from PHS Attended PHS Earth Day Celebration Strategy 2: Traditional media tactics Full page fliers posted throughout SUNY campus, YMCA, and other targeted organizations PSA placed in CVPH newsletter Table toppers placed in CVPH cafeteria
Objective 1: 250+
Strategy 3: Social media to gain support and participation Invited friends to event page on Facebook
Outcome
Objective 2: 30+
Strategy 1: Face to face interaction with community organizations Contacted Project Help and Greek Life Met with PHS Key Club and PHS Green Team Strategy 2: Traditional media tactics to gain volunteers Fraternity/Sorority update email blast Fliers into organizations’ mailboxes and post in ACC
Outcome
Objective 3:Three Media
Strategy 1: Traditional pitches to media outlets Secured feature cover story for June edition of Plattsburgh Life Side bar article in May edition Plattsburgh Life PSA written and aired over WIRY Post race article being written in Cardinal Points Potential article on the project and Zumbathon in the Press Republican
Additional Tactics
(Stafford Middle School) (Church Oil Intersection)
Quotes
“It is one more way to make us a community, to say it does not matter who you are or what you can do, you are an important part of the community.”
- Dr. Heidi Moore, Max's mother
“As we move forward, I am very confident that the community is going to appreciate the end result of this project, which is going to be something special for the North Country.”
- Donald Kasprzak, Mayor of Plattsburgh
“If a 5-year-old cares this much about this project, we need to make it happen so that is why I sort of became the champion of the cause. I just don’t want to let down a 5-year-old.”
-Ashley Cousens, The Max Moore Memorial Treehouse Project
Thank you!!