Transcript ODM 계약체결 - Mizella

미젤라화장품
www.mizella.com
목

미젤라화장품





회사소개
회사연혁
매출현황
SWOT 분석
연구개발 (R & D)
 MERRY-M
 PROSYS
 PLENTREE

비
전
차
미젤라화장품
미젤라화장품
 2000년 2월 회사 설립
 ODM / OEM 전문업체
 수출브랜드 개발
 MOTTO
“최고의 품질이 고객의 신뢰를 얻을 수 있다. "
미젤라화장품
 R & D 분야
Hair
Care
Hair
Cleansing
Hair
Treatment
Body
Care
Hair
Perm
Sanitary
AID
Skin
Care
회사연혁
2000
 회사 설립
 CGMP에 준하는 시설로 스킨케어,
헤어케어, 의약외품 허가득(보허 제197호)
 (주)그리에이트와 ODM 계약 체결
 그로스 브랜드 제품 생산
(그로스 아이롱펌 외)
2003
2001


2005

Moved to newly
Renewal of GLOSS brand all
constructed current
products
facility
Moved
to
a larger
facility

Restructured
of Management
Policy
located
732-1
 inWon
theGojanISO 9001

Specializing
in OEM
/ ODM
& KSA
9001
dong,

Development of Export-Eriented
Certification
Nandonggu,
Incheon,
Brands
Korea
 Added to a facility in
Hairdye Line
2006

Released a
professional hair
care brand PROSYS
2002
2004
Contracted current
an agreement on OEM
 
Purchased
with
factory
site
and

LG 2007
Household & Health Care
Obsidian Co.
building,
 Contractedof
an
and enlargement
agreement on
a warehouse
OEM with MNS
회사연혁
2001
2000
미젤라화장품 공장확장이전
Establishment
염모제라인
시설Permit No. 197)
Got
a permit추가
(Health
on SKIN CARE, HAIR CART, SANITY AID
facility operation
2002
Contracted an agreement on OEM with
CREATE Co.
현공장 부지 및GLOSS
건물 매입,
창고증축
Manufactured
brand
products
(GLOSS IRON PERM etc.)
2005
2003





Moved to newly
Renewal2008
of GLOSS brand all
constructed
products

Opened
to export
current
facility
Restructured of
Management
Policyto
Hong
Specializing
OEM
/ ODMkong,
 Won inthe
ISO
Singapore,
Vietnam,
Development
ofKSA
Export-Eriented
9001 &
9001
China
and
USA
Brands
Certification
 Won the ISO 9001 /
14001 certification
Certify the venture
business no
2006 20080105504
Released Professional
Hair Care
Brand MERRY
 Released
a
M
professional
hair
 brand
Contracted an
care
agreement on KOSLINK
PROSYS

2004


Contracted an agreement on OEM
with
LG Household & Health Care
Obsidian Co.
2007

Contracted
an
agreement
on OEM with
MNS
회사연혁
2003
2000
2000
그로스 브랜드 전제품 리뉴얼


Establishment
Establishment
ODM
/ OEM(Health
전문회사로
경영방침
쇄신


Got
Got
aa permit
permit
(Health
Permit
Permit
No.
No. 197)
197)
및 SKIN
수출브랜드
on
on
SKIN
CARE,
CARE,개발착수
HAIR
HAIR CART,
CART, SANITY
SANITY AID
AID
facility
facility operation
operation

 Contracted
Contracted an
an agreement
agreement on
on OEM
OEM with
with
2004
CREATE
CREATE Co.
Co.


Manufactured
Manufactured
GLOSS
GLOSS brand
brand
products
products
LG생활건강 옵시디앙과
ODM
계약체결
(GLOSS
(GLOSS IRON
IRON PERM
PERM etc.)
etc.)
2005
2003





2009to newly
Moved
Renewal of GLOSS brand all
constructed
Released the Scalp
products 
Care
System brand
currentof
facility
Restructured
Management
Policy
PLENTREE
Specializing
OEM
/ ODM
 Won inthe
ISO

Contracted
an
Development
Export-Eriented
9001 &ofKSA
9001
Brands
agreement on OEM
Certification
with
TRUC LAM
TRADING STOCK Co.
(VIETNAM)
2006  PD SENTOSA
(INDONESIA)
 Released

TOPa WAY HAIR
professional
hair
CARE TRADING
(SINGAPORE)
care brand

AGA PRODUCT (US)
PROSYS

J&S
2004
INTERNATIONAL

Contracted an agreement on OEM
TRADES
(NEPAL)
with


2007
LG Household & Health Care
Obsidian Co.

Contracted
an
agreement
on OEM with
MNS
회사연혁
2005
 공장신축이전
 ISO 9001 & KSA 9001 인증획득
2006
 프로페셔널 헤어케어 토탈브랜드
PROSYS 출시
2007
 머리가 나는 사람들 ODM 계약체결
2005
2003


2010
Moved
to newly
Renewal of GLOSS brand all
constructed
products
currentoffacility
Restructured
Management Policy
Specializing
OEM
/ ODM
 Won inthe
ISO
Development
Export-Eriented
9001 &ofKSA
9001
Brands
 Contracted an
agreement on
OEM with
Certification
 SHANGRILALEAP
INTERNATIONA
L (MIYANMA)
2006
 SHAOYANG
 Released
a
SUNSHINE
professional
hair
care brand
HAIR
PROSYS
PRODUCTS
2004
(CHAINA)

Contracted an agreement on OEM




with
LG Household & Health Care
Obsidian Co.
2007  Established the
 Contracted
new Research
an
Institute
agreement
: Ji
on OEMDirector
with
MNS Yeon, Kang
회사연혁
2008
미국, 홍콩, 싱가폴, 베트남, 중국 등 수출
ISO 9001 / 14001 인증획득
벤처기업 제20080105504호 지정
프로페셔널 헤어케어 토탈브랜드
MERRY M 출시
 KOSLINK(싱가폴) ODM 계약체결




2005
2003


2010
Moved
to newly
Renewal of GLOSS brand all
constructed
products
currentoffacility
Restructured
Management Policy
Specializing
OEM
/ ODM
 Won inthe
ISO
Development
Export-Eriented
9001 &ofKSA
9001
Brands
 Contracted an
agreement on
OEM with
Certification
 SHANGRILALEAP
INTERNATIONA
L (MIYANMA)
2006
 SHAOYANG
 Released
a
SUNSHINE
professional
hair
care brand
HAIR
PROSYS
PRODUCTS
2004
(CHAINA)

Contracted an agreement on OEM




with
LG Household & Health Care
Obsidian Co.
2007  Established the
 Contracted
new Research
an
Institute
agreement
Director
: Ji
on OEM
with
MNS Yeon, Kang
회사연혁
2009
 플랜트리(PLENTREE) 브랜드 출시
 ODM 계약체결
 TRUC LAM TRADING STOCK (VIETNAM)




PD SENTOSA (INDONESIA)
TOP WAY HAIR CARE TRADING (SINGAPORE)
AGA PRODUCT (US)
J&S INTERNATIONAL TRADES (NEPAL)
2005
2003


2010
Moved
to newly
Renewal of GLOSS brand all
constructed
products
currentoffacility
Restructured
Management Policy
Specializing
OEM
/ ODM
 Won inthe
ISO
Development
Export-Eriented
9001 &ofKSA
9001
Brands
 Contracted an
agreement on
OEM with
Certification
 SHANGRILALEAP
INTERNATIONA
L (MIYANMA)
2006
 SHAOYANG
 Released
a
SUNSHINE
professional
hair
care brand
HAIR
PROSYS
PRODUCTS
2004
(CHAINA)

Contracted an agreement on OEM




with
LG Household & Health Care
Obsidian Co.
2007  Established the
 Contracted
new Research
an
Institute
agreement
Director
: Ji
on OEM
with
MNS Yeon, Kang
회사연혁
2005
2010
2003


 Contracted an
agreement on
OEM with
Certification
 SHANGRILALEAP
INTERNATIONA
L (MIYANMA)
2006
 SHAOYANG
 Released
a
SUNSHINE
professional
hair
care brand
HAIR
PROSYS
PRODUCTS
2004
(CHAINA)

Contracted an agreement on OEM



 ODM 계약체결
 SHANGRILA-LEAP INTERNATIONAL
(MYANMA)
 SHAOYANG SUNSHINE HAIR PRODUCTS
(CHINA)

 기업부설연구소 설립
 연구소장 : 강지연
2010
Moved
to newly
Renewal of GLOSS brand all
constructed
products
currentoffacility
Restructured
Management Policy
Specializing
OEM
/ ODM
 Won inthe
ISO
Development
Export-Eriented
9001 &ofKSA
9001
Brands
with
LG Household & Health Care
Obsidian Co.
2007  Established the
 Contracted
new Research
an
Institute
agreement
Director
: Ji
on OEM
with
MNS Yeon, Kang
매출현황
 2010 & 2011
연도
총매출
수출액
2010
3,019,196 US$
392,495 US$
2011
3,006,779 US$
451,017 US$
연도
총매출
수출액
2012
4,000,000 US$
600,000 US$
 2012 목표
SWOT 분석
• 신속한 의사결정
• 중급 제조시설규모
• 경쟁사 비교 고품질
• 시설/기계 교체주기
근접
제품생산
• 책임경영
/ 생산관리
• 수출량증대로 사업
극대화 추진
• 꾸준한 신규시장
성장률 증가
강점
약점
기회
위협
요소
요소
• 국내시장 포화상태
• 짧은 유행사이클주기
개발비 소요과다
• 화장품시장 재편가속화
연구개발
연구개발

천연약초추출물 & 홍삼추출물

자체브랜드 MERRY-M
 사포닌, 플라보노이드, 파낙산, 노화방지제 등 풍부
 두피와 모발에 기초 영양분 공급




HAIR
HAIR
HAIR
HAIR
CLEANSING PRODUCTS
PERM PRODUCTS
TREATMENT PRODUCTS
STYLE & ESSENCE PRODUCTS
연구개발

B.M COMPLEX

자체브랜드 PROSYS
 갈조류(다시마), 녹조류(클로렐라), 홍조류(김)에서
추출한 복합성분




HAIR
HAIR
HAIR
HAIR
CLEANSING PRODUCTS
PERM PRODUCTS
TREATMENT PRODUCTS
STYLE & ESSENCE PRODUCTS
연구개발


천연 유기농과일 복합추출물
 지친 두피에 신선함 제공
 자연친화적 두피케어 성분
자체브랜드 PLENTREE
 SCALP SPA SHAMPOO
 SCALP SPA TONIC
 SCALP SPA SCALING
연구개발
 아르간오일 성분
 세포노화 방지
 필수지방산과 비타민A 보호
 ODM & OEM
 PERM PRODUCTS
 HAIR OIL PRODUCTS
 ODM & OEM VENDERS : WELCOS, CREATE.., ETC.
회사비전
회사비전
 시설투자와 인재양성으로
제2의 도약기 계획
 매출의 절반을 수출목표로 추진
 투자 증대
R&D
시설
CGMP 인증목표
인력개발
THANK YOU !