What You Need To Know To Connect With Your Local Customers

“Text Messaging Primer”

Mobile Marketing-the next search frontier

Why your business

must

have a mobile marketing plan       1 in 3 searches are done from mobile phones 93% of text messages are opened There are more mobile phones than autos & TVs More than of mobile phone users spend in excess of one hour on their phone per day shopping Half of mobile phone users would welcome coupons on their phone 86% of mobile phone users have text enabled

American Idol TV show voting was the spark for text message marketing

Business Finder NY I 50 Fairview Ave, Pt. Washington, NY 11050 I 800-295-2550 I [email protected]

Planning a Mobile Marketing Strategy

 Planning-What do you wish to accomplish…we’ll help you.

 Where can you reach your audience? Mobile Device, Social Media, Mobile Website?

 Create Your Message..inspire your customers to get involved  Encourage Sharing…Create share points between platforms  Execute & Track Campaigns…Ensure you campaign has a positive ROI Business Finder NY I 50 Fairview Ave, Pt. Washington, NY 11050 I 800-295-2550 I [email protected]

Mobile Texting (SMS) #1 Marketing Technique to increase your business

Benefits of SMS Marketing

• Immediate • Private and direct • Customized • Payment alternative • Persuasion at the height of interest • Push mobile users to your web, or .mobi site • Develop campaign to build database of consumers who have agreed to be included in your contact list.

• SMSs are text messages that can be sent to mobile phones from the Internet or from other mobile devices. SMS require users to opt-in, and choose to be included in your communication.

•

160 characters (the maximum allowed in a single message) –Make sure you have a compelling branded message.

Mobile Text Messaging Benefits

Uses for Text Messaging

 Customer Relationship Management  Competitions & Trivia  Promotions and discount vouchers  News updates  Sports scores  Tickets and reference numbers  Party invitations and promotions  Surveys and Contests

Mobile Keyword Marketing

Unlike traditional email subscriptions, mobile keyword subscriptions are controlled by the end users. People can subscribe and unsubscribe on an opt-in basis. Impact levels far exceeding direct mail, email marketing, and other traditional marketing channels, resulting in as much as 90% + read rate and 25%+ response rate.

WOW!

Business Finder NY I 50 Fairview Ave, Pt. Washington, NY 11050 I 800-295-2550 I [email protected]

More Benefits-More Customers

 Generate leads  Generate traffic to my business  Customer loyalty  Communicate promotions  Customer retention

Don’t Wait-Don’t Be Late Get a Head Start on your Competition…GET

CUSTOMERS TO SIGN UP ON YOUR

LIST

Business Finder NY I 50 Fairview Ave, Pt. Washington, NY 11050 I 800-295-2550 I [email protected]

Mobile Keyword

• A Mobile Keyword is a one-word phrase that identifies a product, service, action, or business. People text a mobile keyword to a pre-publicized 4, 5 or 6-digit short code number to receive additional information and to join your mobile distribution list.

Short Code : 33938

 Short Codes are special telephone numbers that are typically 4 to 6 digits long. Unlike regular 10-digit phone numbers, you cannot call a short code number. They are used for texting purposes only. Short codes act just like any other regular 10-digit phone numbers that you can send text messages to .

Business Finder NY I 50 Fairview Ave, Pt. Washington, NY 11050 I 800-295-2550 I [email protected]

Smartphone Searches Mean Business

Business Finder NY I 50 Fairview Ave, Pt. Washington, NY 11050 I 800-295-2550 I [email protected]

Text Messaging-Building Your List

There are three ways to collect phone numbers.  Direct your customers to opt-in by sending a message with your keyword to 33938;  Collect customer phone numbers using a web widget (

we will provide you with the code for your web site

)  Import previously collected phone numbers into your campaign database (

Give us your list and we will import it into our system

).

We’ll Help You With Your List Building Campaigns!

Business Finder NY I 50 Fairview Ave, Pt. Washington, NY 11050 I 800-295-2550 I [email protected]

Text Messaging-Timely Messaging To Meet YOUR Business Needs

 1. Send one time message immediately  2. Send one time message at a specific time and date  3. Send one time message to a specific contact  4. Schedule messages on a daily, weekly, or on specific days or months

We’ll manage your schedule and are available 8am-8pm 7 days a week to manage your text requirements!

Business Finder NY I 50 Fairview Ave, Pt. Washington, NY 11050 I 800-295-2550 I [email protected]

Text Messaging ROI

 You will be able to:  Measure how many opt-in to your campaign  Measure which keywords are most effective  Measure how many received your message  Generate coupon codes to track redemption

If your campaign strategy did not work based on your goals, you will want to make some changes. It could be as simple as training your employees to promote your mobile call to action at the register or adding it on the receipt.

Business Finder NY I 50 Fairview Ave, Pt. Washington, NY 11050 I 800-295-2550 I [email protected]

$ Add additional revenue to your bottom line $

Business Finder NY Text Messaging Service



Fully compliant with regulations



Nothing to install



Go live in minutes

BUSINESS FINDER NY WILL:

 Build Your Database  Create Your Campaigns  Manage Your List 

Unlimited support



FREE TRIAL-NO COST, NO OBLIGATION!

 Send Your Messages  Evaluate Your ROI  Import Your Existing Email list

Sign Up Now!

Business Finder NY I 50 Fairview Ave, Pt. Washington, NY 11050 I 800-295-2550 I [email protected]

Bone Lick Park’s Web Widget for Mobile Text Messaging Opt-in Join our text messaging list and as our "thank you" receive 2 for 1 Margaritas when you sign up! Get discounts and coupons for free food and drink throughout the month. Show your phone to our servers with the confirmation message and you'll get your free drink. Just enter your cell phone number and submit!

Business Finder NY I 50 Fairview Ave, Pt. Washington, NY 11050 I 800-295-2550 I [email protected]