Transcript Michael L. Strickland - Micromeritics
16 th Annual Georgia Tech Global Business Forum
Michael L. Strickland April 14
th
, 2010 UPS Headquarters
Founded 1962 Dr Clyde Orr – Georgia Tech Warren Hendrix Current President – Preston Hendrix 250 Employees Worldwide ~ $50,000,000 Annual Sales 16 th Annual Georgia Tech Global Business Forum
The Science and technology of small particles Physical characterization of powdered materials Surface Area Pore Size and Pore Size Distribution Particle Size Density Other physical characterization techniques 16 th Annual Georgia Tech Global Business Forum
Catalysts Pharmaceuticals Mining Materials Research and Development Powdered Metals Pigments Cosmetics Abrasives And many more 16 th Annual Georgia Tech Global Business Forum
16 th Annual Georgia Tech Global Business Forum
16 th Annual Georgia Tech Global Business Forum
16 th Annual Georgia Tech Global Business Forum
16 th Annual Georgia Tech Global Business Forum
Definitions Open a Market Serve the Smaller Markets 16 th Annual Georgia Tech Global Business Forum
Low fixed costs They know the territory and culture Cost of sales is low Can provide service and support Can build a market from zero They understand the complexities of importing No incorporation expenses No labor law issues
Can be difficult to get enough attention You are one step removed from your customer Your reputation depends on them You must work at motivating distributor and customer Termination and replacement Commissions can result in lower profit margins (but also lower cost and risk)
Consider Distributors and Agents for breaking into International Markets Lower cost, risk, local taxes, etc.
A good way to learn the Market and to learn exporting Must have > $1,000,000 in annual revenues to justify a local office.
Mike Strickland Micromeritics Instrument Corporation [email protected]
Cell: +1 (770) 329-4438 16 th Annual Georgia Tech Global Business Forum