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SafeZone
Martin Baker
Road Safety Team Leader
Poole Borough Council
Kevin Jones
UK Product Sales Manager
Siemens
SafeZone - A new approach
to road safety
© Siemens plc 2011. All rights reserved
Agenda and outcomes
Agenda
Introduction to average speed technology
Siemens SafeZone overview
Springdale Road average case study
Key findings
Outcomes
Demonstrate an new solution to improving urban
road safety
Comparison to other interventions such as road
engineering and traditional enforcement
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© Siemens plc 2011. All rights reserved
Average Speed Enforcement in UK – an effective
alternative to fixed speed cameras
High levels of driver compliance - 99.4%
Systems reduce serious accidents by 77% on
average
Average speed viewed as fairer by the
motorist
Smoother and increased traffic flow – less
deviation between speed limits
Reduced Co2 emissions - uniform speed
limits results in better fuel economy
But…
Competitor systems
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Current systems are designed for Motorways
and City Centre ring roads
Expensive and complex to install
© Siemens plc 2011. All rights reserved
SafeZone average speed system
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© Siemens plc 2011. All rights reserved
SafeZone - A breakthrough in technology and
deployment for average speed enforcement
SafeZone combines Siemens new Sicore ALPR
camera with data processing and back-office
technology from London Congestion Charging
project
Siemens in-house design, development and
manufacture with key differentiators
Compact design - reduced street impact
Reduced distance between cameras –
ideal for networks or urban zones
Single camera for two lane bi-directional
– reduced project cost
Advanced technology and multiple deployment
options ideal for residential, city, or rural or
motorway enforcement
Branding and technology enables a community
based approach to enforcement
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© Siemens plc 2011. All rights reserved
SafeZone advanced technology reduces cost of
implementation and is ideal for urban deployment
Minimal street furniture
7.0 metres coverage with a single camera
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© Siemens plc 2011. All rights reserved
Springdale Road, Poole
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© Siemens plc 2011. All rights reserved
Springdale Road, Poole. United Kingdom
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Residential/urban road passing a school – 1.13 miles in length
Used widely as rat run to avoid congestion (red to yellow)
High number of child pedestrians using and crossing road
History of complaints regarding excessive speeding
1 fatality within last three years and two injuries
© Siemens plc 2011. All rights reserved
Road engineering interventions have been
deployed to increase safety of pedestrians
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Installation of two safe crossing points near school entrance
Installation of central hatching along Springdale Road
© Siemens plc 2011. All rights reserved
Speed reduction measures have been
deployed to reduce speed of vehicles
Reduction in speed limits from 40mph to 30mph (red route)
20 mph zone adjacent to Springdale First School side entrance
(yellow route)
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Enforcement and warning signs have been deployed
to educate drivers and enforce speed limits
Warning signs as part of wider education campaign
Speed indicator device near school entrance
Mobile enforcement along route
Despite all these measures and interventions excessive speed
remains a major issue for local residents, school and parents
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© Siemens plc 2011. All rights reserved
Springdale Road Trial
Road Safety in Action
Page 14
© Siemens plc 2011. All rights reserved
Three single cameras covering 1 mile in both
directions – over 6000 vehicles per day
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Target group is rat-runs
rather than local residents
Second camera positioned to
monitor traffic leaving at
Lewesdon Drive – rat run
New signage designed by
local school children
Back-office hosted at
Siemens facilities – all
passage data collated
Installed in September 2010
for a period of six months
© Siemens plc 2011. All rights reserved
Six month trial is now complete – the
results have been very encouraging
Operational objectives have been met and
positive response from all stakeholders
Three independent traffic speed surveys over
the six month trial – 415,818 measurements
Significant reduction in average number of
vehicles speeding above 40mph during each
school peak hour*
Pre Trial:
November:
March:
64 vehicles
16 vehicles
21 vehicles
Significant reduction in 85 percentile in vehicle
speed during each school peak hour*
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Pre Trial:
November:
March:
34.5 mph
29.7 mph
28.2 mph
*08:00-0900 and 15:00-16:00
© Siemens plc 2011. All rights reserved
BBC South coverage, March 2011
© Siemens plc 2011. All rights reserved
Springdale Trial – Key findings
Implementation of SafeZone
system has had significant impact
on reducing vehicle speed
SafeZone has a greater impact
than previous road safety
interventions
Partnership approach has
demonstrated how to build an
inclusive approach and change
public perceptions to enforcement
SafeZone presents to an
opportunity to promote Road
Safety within the community and
curriculum
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© Siemens plc 2011. All rights reserved
So what does this really tell us ?
There is significant public support for enforcement, but to avoid ….
Deploy in the right
location
Local community needs
to be engaged and
supportive
Choice of technology
needs to right
Benefits are clear and
measurable
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© Siemens plc 2011. All rights reserved
Further information at Siemens Stand
Kevin Jones
Product Sales Manager
Telephone: +44 (0)1202 782600
Mobile: +44 (0)7921 242994
E-mail: [email protected]
SafeZone 2011 UK Road Safety
Scheme of the Year
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© Siemens plc 2011. All rights reserved