Transcript Fort Bliss MWR Sponsorship and Advertising

Fort Bliss MWR
Sponsorship and Advertising
Fort Bliss MWR and YOU!
• We encourage local businesses to work with MWR through
sponsorship and advertising.
• Sponsorship and advertising enables MWR to provide quality
programs and entertainment for our Soldiers and Families,
while helping your business reach the military market.
Why is it important for my business to
advertise on Fort Bliss?
• This is an opportunity to reach out to the Fort Bliss
community and show what your businesses have to
offer.
• To be able to absorb this growth, Fort Bliss needs to
share strong bonds and working relationships with
the communities surrounding our installation.
• This includes not only El Paso, but other towns such
as Las Cruces and Alamogordo.
Why is it important for my business to
be on Fort Bliss? (cont..)
• The opportunity to build relationships with our
Soldiers and their Families.
• When sponsoring events and advertising, repetition
is key to leaving a lasting impression on our Soldiers.
• 98% of MWR events are open to the El Paso
Community
When I sponsor events or advertise,
where is my money going?
MWR funds go directly back to Soldiers
and their Families
• We encourage our clients to sponsor as many
events as possible
What if I want to be the sole provider
for the base?
• We want all businesses to have an equal
opportunity to show support for our Soldiers
• The United States Army does not show
favoritism.
What are my advertising options?
• BlissNOW! Magazine
– 30,000 quarterly
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www.blissmwr.com
Fort Bliss Bowling Center Monitors
Parking spaces for dealerships
Always open to new ideas
How many people will actually see my
ads?
• Working population will grow to 32,000 active-duty
Soldiers. This does not include the civilian workforce.
• We currently have about 6,500 families living in
military housing.
• Our magazine circulation is currently 30,000/qtr.
Increased by 5,000 since last year.
Benefits
• By 2012 one of every 8 people in El Paso will be a Soldier or
the Family member of a Solider.
• By having your business work with MWR you are reaching a
whole new demographic. Your business will receive direct
exposure to a large Military community.
• Sponsors receive access to the exploitable commercial
potential, such as public recognition or advertising
promotions associated with the property, event and so forth.
What are some details about the
Fort Bliss Expansion
• The economic impact of Fort Bliss on El Paso is more than one
billion dollars!
• Economically Fort Bliss is projected to have had a twenty five
billion dollar cumulative impact on the El Paso community by
2013. There will also be thousands of more civilian employees
and contractors coming into Fort Bliss. By 2013 there should
be an additional 53,000 new jobs on or in the area of Fort
Bliss.
What are some details about the
Fort Bliss Expansion
•
Local businesses will again be catering to a whole new demographic. By reaching
out to the Fort Bliss community through sponsorship and advertising you are
letting our Soldiers and their families know that your business is here.
•
Many times if our Soldiers do not see your presence on base they do not know
that you are here.
•
Not only will your business be providing a service to our families and Soldiers, by
helping MWR provide them with activities and support, but you will also be
bringing more new people to your business.
•
Having a presence on the installation is the number one way to show your support
for Fort Bliss and their Soldiers.
So, Who do I contact to get my
business on Fort Bliss?
•
Kellie Burns
– Commercial Sponsorship and Advertising Specialist
• Fort Bliss MWR
• [email protected]
• 915-568-3415
•
Monica Castillo
– Sponsorship and Advertising Specialist
• Fort Bliss MWR
• [email protected]
• 915-568-3415