3M Workspace Solutions Task Lights PPT

Transcript 3M Workspace Solutions Task Lights PPT

3M Stationery and Office Supplies Division

3M Workspace Solutions Task Lights

3M Stationery and Office Supplies Division

3M™ Polarizing LED Task Lights

TL1200 •5 brightness levels •For reading and computer work •Two colors: black and white TL1800 •7 brightness levels •Fine detail work such as blueprints and technical drawings •One colors: black

3M Stationery and Office Supplies Division

Market Opportunity

3M Stationery and Office Supplies Division

Market Size: Portable Lighting Fixtures

 Portable Lighting Fixtures = World demand for portable lighting fixtures totaled $11.9 billion in 2009 based on 5.6% annual growth ― Includes desk, floor and table lamps, as well as a variety of smaller fixtures that primarily target the consumer market  Demand for portable lighting fixtures worldwide is expected to expand 4.4% per year through 2014 to 13.8 Billion

Source: Freedonia Focus on World Lighting Fixtures, September 2010;

3M Stationery and Office Supplies Division

Why Task Lighting?

 Improve comfort and increase productivity ― Straining to see can be a distraction and take energy and concentration  Ability to see differs from person to person ― Research shows visual performance for person in their 20 ’ s is eight times better than person in their 60 ’ s  Gives user control over the light in their workspace ― Posture, tasks, lighting in the room changes throughout the day  Combined with overhead lighting can save money and have benefits to the environment ― Lighting accounts for 20-25% of electricity used annually in the US (EPA estimate) © 3M 2014. All Rights Reserved.

3M Stationery and Office Supplies Division

Products

3M Stationery and Office Supplies Division

3M™ Polarizing LED Task Lights

The 3M™ Polarizing LED Task light reduces glare on surfaces which can help improve reading efficiency. It includes a longer life (lasts up to 25 years) and energy efficient LED bulb that is anti-flicker and does not produce ultraviolet light. The TL600 has a touch type on-off switch with single brightness level recommended for reading and using the computer. It's highly adjustable with a slim and stable anti-skid base allowing you to position light where you need it. The modern and stylish design in black will fit your office or home. It is UL approved.

Why Consumers Want

• Polarizing Light Filter: reduces glare which helps reduce eye strain and improve reading efficiency, improving worker productivity • LED Bulb energy efficiency, longer life • End user can control the light in their workspace • Up to seven brightness levels (TL1800-B) • Aesthetic design to fit in current work environments © 3M 2014. All Rights Reserved.

Reasons to Carry

• Task lighting part of complete workspace solution • Increased average selling price with 3M Task Light proprietary light filter technology

3M Stationery and Office Supplies Division

3M™ Polarizing LED Task Lights:

3M Stationery and Office Supplies Division

3M™ Polarizing LED Task Lights: Spec

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3M Stationery and Office Supplies Division

Why 3M™ Polarizing LED Task Lights

3M Stationery and Office Supplies Division 

Why 3M™ Polarizing LED Task Lights

Value Prop: ― Polarizing Light Filter: reduces glare which helps reduce eye strain and improve reading efficiency,

improving worker productivity

― LED Bulb energy efficiency, longer life ― End user can control the light in their workspace • Up to seven brightness levels (TL1800-B) ― Good-Better-Best strategy • Basic light up to fine detail work ― Aesthetic design to fit in current work environments ― Highly adjustable to put light where you need it ― Stable base won ’ t get knocked over and damaged © 3M 2014. All Rights Reserved.

3M Stationery and Office Supplies Division

Features and Benefits

3M™ Polarizing Light Filter

Benefits

Polarizing light filter technology reduces glare on surfaces by up to 80% to help reduce eye strain* Up to 7 Brightness Levels Easy Touch Sensor controls up to 7 levels of brightness for your every need Aesthetic Design LED Bulb Highly Flexible Easy to Position Modern and stylish to fit your office or home Energy efficient (remain cool to the touch), longer life, anti-flicker, does not contain mercury Lamp adjusts up-down, left-right with ease Fix then final position in place with a gentle tightening of the knob Slim and Stable Base Stable base fitted with anti-skid pad sits well on all surfaces No Assembly Required UL Approved Hassle free Industry recognized, independent safety testing and certification *The amount of reflected glare reduction in reading materials is dependent on viewing angle. Glare reduction is reduced by 50% at a 30 degree reflection angle from light to eye, and reduced 80% by a 60 degree angle from light to eye.

3M Stationery and Office Supplies Division 3M™ Polarizing LED Task Lights: Reduce The Glare. Improve/Increase Your Comfort. • Reduced glare and improved lighting can help increase reading efficiency © 3M 2014. All Rights Reserved.

3M Stationery and Office Supplies Division

3M Polarizing LED Task Lights

 Channel strategy: ― Maximize visibility: come up in search for “ Desk Lamps ” Lights ” and “ Task ― Feature and promote TL600 (base model) and drive to page that features full-feature SKU ’ s ― Enhanced content to increase conversion: • Use icons with product copy • Demonstrate anti-glare with video  Communication Strategy: ― Lifestyle imagery that enhances the design and value prop ― Communicate benefits of anti-glare through photography and video ― Build sustainability case through energy efficiency © 3M 2014. All Rights Reserved.

3M Stationery and Office Supplies Division

Additional Assets

 Updated Ergo Brochure with legal for approval  Products included in New Products Brochures  Lamps added to Diamond Rewards Program  Videos :30 and :60 second posted on IDC Sales Central & 3M Product © 3M 2014. All Rights Reserved.

3M Workspace Solutions Task Lights PPT

Transcript 3M Workspace Solutions Task Lights PPT