Transcript TARGET MTV
TARGET MTV
Sabrina Peduto, Andrea
Mitchell, Dave Berall, Deven
Smith, Gil Sena
Project Goals
Examine Youth Spending Power
Examine MTV
Propose Change
Youth Spending Power
The Current population for
Americans ages 10-24 is
60 million
According to
RevenueToday.com that
age range has $250 billion
to spend
Spending Power of the College
Age Group
American’s ages 18-24 had $122 billion dollars in
spending power in 2004
What do they spend that money on?
• $3 billion a year on movies, DVDs, music and
video games
Where does the money come from?
• 75% of college students have jobs
MTV
One of the largest networks on the planet!
Reaches more than 480 million households in 179
different countries.
There are 89 million domestic subscriber
households
Is the #1 24 hour ad supported cable network
among 12-34 year olds.
MTV Business
MTV’s total advertising revenue for 2006
was more than $1.4 billion
Viacom, who owns MTV Networks, total
revenue for 2006 was $11.4 billion, the
gross profit was $5.4 billion
MTV was named the “World’s Most
Valuable Media Brand” in 2005 for the 6th
year in a row
MTV on Campus
• MTV Networks purchased the College
Television Network in 2002 and changed it to
MTVU
• It targets 18-24 year olds
• It is found on 740 college campuses and
reached 6.5 million students
• At UMASS the 11,000 students who live on
campus pay about $1 million a year for
telecommunications and receive a standard
package which includes MTVU
What’s on MTV?
Robert McChesney explains “Everything on
MTV is a commercial”
Basically superficial and commercialized
“reality” shows
Production cost is very cheap
What Can We Ask For?
Youth in America contribute a lot of money
to the market place.
Companies who compete for that business
are likely to advertise on MTV
MTV makes a great deal of money from
advertising, which in essence is coming
from youth
SO….
WE SHOULD DEMAND THAT MTV
PRODUCE PROGRAMING THAT
BENEFITS AND REPRESENTS THE
YOUNG PEOPLE WHO ARE
FINANCING THEM!
Sources
Revenuetoday.com
Viacom.com
The PBS Frontline Documentary Merchants
of Cool
Harrisinteractive.com
Google Finance