Transcript Joe Cottle - 4 Local Media | CMS Training

Strategic Advertising & Marketing Engagement
Remax
John Barney
Presented By:
Joe Cottle
Date: December 9, 2013
Digital Marketing Resources
If you’re looking for a snapshot of 4 Local Media’s best digital marketing
resources, you’ve come to the right place. We’ve assembled our most
popular pieces on topics like Mobile Marketing Strategies, Database List
Development, Social Media Marketing and of coarse traditional media
options including TV, Radio, Outdoor & Targeted Print Magazines.
SOCIAL MEDIA | SEO & SEM | EMAIL | DIRECT MAIL | MOBILE
Who are we?
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Digital Advertising Firm | Solutions since 2004 | Three Founders
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Over 60 years of experience in broadcast, outdoor and digital media
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Mission: Providing exceptional advertising solutions for local business
owners across the country.
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Products: Targeted Standard & Mobile Display, SEO / SEM / PPC,
Database Marketing (list development), Email Marketing, Outdoor,
Broadcast (TV & Radio), Social Media, Podcasting
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Corporate Offices: Portland, OR | Scottsdale, AZ | Dallas, TX
What we provide….
Advertising Consulting:
Our flagship solution is called CMS which stands for Complete Marketing Solution. This is a
comprehensive advertising recommendation just for your business! We offer an “unbiased”
business and marketing overview and recommendation based on what is best for your
company specific to your city and state.
The detailed business recommendation includes traditional and digital media OPTIONS, case
studies, industry trends, non-competitive success stories, lead generation solutions and most
important a detailed list of online digital advertising IDEAS!
Most importantly, you hire an “EXCLUSIVE” advertising professional (Joe Cottle) focused only
on your business within your city and industry.
CMS is a revolutionary marketing solution for $799 (annual membership)
Solutions Portfolio
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Targeted Display: Using a National Multi-Screen Branded Advertising Network. Our
partner, Centro has executed more than 20,000 local and national client campaigns
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SEO/SEM/PPC: Strategic local search marketing blueprint customized to your business
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Database List Development: Online digital strategies on how to grow your email, text
and customer database. Proven techniques to build and drive your company database
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Email Marketing: Proven eMarketing solutions designed to drive new online and offline
sales of your products and services. Creative designs using influential copy points
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Outdoor Advertising: Planning, Creative & Design | 20+ years industry experience
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Broadcast Media: Agency discount, research, better methods, unique ideas & options
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Social Media: Local network providers delivering strategic campaigns that work
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Podcasting: Complete creative production services, delivering professional programs
Client Overview
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Client: ReMax
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About: Real Estate Services | Started 2013
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Goals: Drive in new customers with cost-effective digital
lead-gen solutions. Sell ONE home per month.
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Products: Realtor selling luxury homes to consumers in
Granite Bay & Roseville.
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Service Location: Granite Bay / Roseville
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Website Overview: No website to review
Project Summary
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4 Local Media is a National Advertising Firm helping local businesses who need ongoing
advertising consulting recommendations to generate new customers.
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4 Local Media utilizes Digital Advertising Solutions to increase new customer (Lead)
acquisition by targeting specific demo & geographic consumers.
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4 Local Media provides recommendations to increase new customer leads, brand
awareness, direct phone calls and database list development.
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Joe Cottle will provide Ideas and Solutions from other similar successful companies in
your industry across the country through dedicated research and due diligence.
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Consulting: Hire an EXCLUSIVE Personal Advertising Consultant (Joe Cottle) who will
provide competitive research, solutions, ideas and most importantly RESULTS!
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Goals: Increase Revenue | New Customers | Database Lead Generation
Project Scope
Engagement Overview:
4 Local Media & Joe Cottle will provide a complete advertising and marketing review,
recommendation and ongoing resource. Depending on engagement needs and
desired timeline, we will focus on immediate objectives.
Key Objectives:
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Detailed review of project requirements and core deliverables (depending on
advertising mediums)
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Configure and customize targeted lead generation program, delivering ROI goals
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Drive revenue through new solutions from case studies from other non-competitive
markets / clients.
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Use a custom Lead-Generation Platform to drive in new customers.
Education 1
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Social Media: Social Media Ads have emerged as a popular and cost-effective way to promote a small
business online. 22% of small businesses have used Facebook Ads, and 65% say they would use
Facebook Ads again, citing ease and flexibility as the top reasons to run another campaign. Geo &
Demo targeted ads work, but a creative compelling message must be used to garner RESULTS!
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SEO | SEM: When paid and organic search channels work together, marketers get maximum revenue
from both programs. Identifying holes in paid and organic search campaigns using the method
described above should help improve overall performance. Ideally, this model works best if you intend
to slowly scale back your SEM efforts and push deeper into SEO. SEM will show you where your
assumptions are correct and incorrect, which then allows you to intelligently tweak your SEO
campaigns. Once you see your natural search results starting to prominently spell success, that’s a
good time to stop the AdWords spending and start focusing solely on SEO instead.
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Email Solutions: Even the most relevant, well-designed email isn’t effective unless it gets to the inbox.
4 Local Media develops highly personalized automated triggered campaigns—and generate higher
rates of revenue per send across multiple channels. Easily augment and leverage offline, online, social,
mobile, purchased and other types of data. Leverage a full suite of analytics, ratings or reviews, social
media, testing and digital coupon partnerships that support all local business owners needs.
Education 2
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Direct Mail: The success or failure of any direct response marketing effort completely hinges on the
quality of the mailing list. That’s why you need to use 4 Local Media for all your direct mail and email
list needs. 4 Local Media offers a comprehensive, one-stop resource for literally tens of thousands of
specialty and compiled mailing lists. Our certified list vendors offer local and national mailing lists
from responder, lifestyle, and interest lists to activities and membership lists.
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Mobile Solutions: Whether building awareness, increasing engagement or driving purchase intent,
our experience executing mobile campaigns enables you to deliver the most innovative and successful
mobile programs. Use mobile to reach consumers on-the-go as they increasingly turn to their devices
for online content. We develop smart media management software to help advertisers streamline
and scale digital campaigns. With a unified, holistic platform, marketers can access 100% of all digital
inventory, across all channels and devices.
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Lead-Gen Micro Sites: Microsites or Mini Sites are a great way to attract new leads for a targeted
product or service. They are often used for contextual keyword advertising and to rank for specific
keywords that are relevant and profitable to a business or person selling those products or services.
Microsites can also be used for PPC landing pages, and as a network of relevant web properties that
are related to a certain topic. Mini sites and microsites are heavily used in the search engine
marketing field and are great for website marketing.
SEO | SEM
Very Competitive
SEM (paid search) advertising
Very Competitive
SEO (organic search) websites
SEM Solution
Use competitive “promotional” landing page to
take competitors prospects
SEO Solution
Best Option using dedicated vendor updating
website daily with targeted software.
Project Scope
Recommendation:
First step in our recommendation would be for a consultative meeting to ask some specific questions
and start a business partnership. 4 Local Media has determined based on the listed budget, you have
multiple platforms to consider.
Ongoing Expertise:
Joe Cottle will provide 24/7 advertising solutions and marketing advice. 4 Local Media provides a
National network of media “experts” in each individual medium. Your dedicated media consultant
can answer your questions and continue to provide exceptional ideas and solutions to help you
grow your business.
Details:
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CMS Resource: $799 annual membership / Password: Provided with CMS
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Questions and marketing resources. 24/7 VMC “Virtual Consultant”.
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Urgent questions or help, call your local representative first, local manager second, local strategic partner
third. See contacts
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Imagine having a National Advertising Firm representing your local business!
Partner Consultants / Referrals
For all contacts and referrals; Email, Text, Call (in that order)
Joe Cottle – National Sales Manager
Email: [email protected] | Phone: (916) 672-8675
Jeff Carrier - Founder & Vice President
Email: [email protected] | Phone: (503) 750-2277
Kevin Martinelli - Founder & Vice President
Email: [email protected] | Phone: (602) 319-3867
Damon Balch - Founder & President
Email: [email protected] | Phone: (360) 601-7422
Next Steps
1. Use the CMS Marketing Blueprint Academy
www.4localmedia.com | Password: (with $799 membership)
2.
Set up Business Overview “follow up” call with your National Sales Manager.
2.
Commit to reasonable “timeline” for advertising campaign(s), make sure and
let Joe Cottle know those dates.
3.
Share all (outside vendors) proposed advertising campaigns with 4 Local Media.
When a local sales representative tries to sell you “anything”, please run it by
us first. Send through the VMC 24/7 Consultant, usually an immediate
response, no longer than 1 business day.
4.
Remember to forward all advertising sales requests to your “IN HOUSE
ADVERTISING AGENCY”. This helps you with a built in gate keeper.
5.
Take a 15% discount on ALL MEDIA BUYS! Talk to your 4Lm Representative
We look forward to providing REMAX
Exceptional Ideas & Solutions!
Joe Cottle
National Sales Manager