Transcript The Fundamentals of Fundraising

The Fundamentals of Fundraising
© Copyright 2009, NorthSky Nonprofit
Network. All rights reserved
Workshop Objectives
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Review the fundraising pyramid
Review the development process
The Constituency Model
Some common definitions
Review the elements of a fundraising plan
The Ladder of Effectiveness
Discuss creating “The Case for Support”
Developing a gift range chart
Discuss donor acknowledgements
Discuss donor databases and tracking
Think about the last
donation you made?
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Why did you make the donation? What
motivated you?
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How were you approached?
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Was this a first time donation?
The Fundraising Pyramid
Planned Gift
Capital Campaign
Major Gift
Repeat donor
First time donor
Universe of prospects
The Development Process
LINKAGE
INVOLVEMENT
ADVOCACY
Planned Gift
Big Gift
Major Gift
Special Gift
Upgraded donor
Repeat donor
LINKAGE
Donor
ABILITY
Prospect
INTEREST
Constituency Model
Major Donors, Board, Management
Clients, Volunteers, Employees,
General Donors
Former Board, Participants, Former
Employees
Individuals with Similar Interests
The Universe
The Fundraising Plan
The Ladder of Effectiveness
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Personal: face-to-face
Personal letter (on personal stationary)
– With telephone follow-up
– Without telephone follow-up
Personal telephone
– With letter follow-up
– Without letter follow-up
Personalized letter-Internet
Telephone solicitation/ phonathon
Impersonal letter/ direct mail/ Internet
Impersonal telephone/ telemarketing
Fundraising benefit/ special event
Door-to-door
Media/advertising/Internet
Fundraising Matrix
Markets
Vehicles
Annual
Giving
Direct Mail
Special
Events
Capital
Campaign
Major Gift
Project
funding
Planned
Giving
Individuals
Foundations
Corporations
Associations/
Churches
Government
Fundraising approaches
The Appeal
Campaign – program, service, capital
Annual- operations
Memorial
Creating a “Case for Support”
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Clear
Concise
Emotional
Credible
The Gift Range Chart
Who are your
prospective donors?
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Linkage
Ability
Interest
How can you reach them?
Useful Resources
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Andyrobinsononline.com
Association of Fundraising Professionals-Afpnet.org
Dorothy Johnson Center / Nonprofit Good
Practice Guide -- /www.gvsu.edu/jcp/
Board Café–
www.compasspoint.org/boardcafe
NorthSkynonprofitnetwork.org
Questions and perhaps
some answers
Pam Evans, Program Manager
231.929.3385
[email protected]