70227d9c-05c7-4bce-955b
Download
Report
Transcript 70227d9c-05c7-4bce-955b
Introduction to
Business
Fall 2010
Business School
Sanda University
Dr. (Amy) Q. Jia
Office phone: 50215450
Internal extension: 9216
Email: [email protected]
Teaching: T34 (1-18) 4309
F34 (10-18) 4309
Office Hour:
by appointment
Ms. (Cathy)H. MA
Office:
8404
Office phone: 68681643 Ex. 8404
Email:
[email protected]
Office Hour:
Mon. 12:00-12:45pm
Also by appointment
Textbook
Introduction to Business
10th edition
(International Edition)
Pride, Hughes, Kapoor
South-Western Cengage Learning
2010
(special care for the textbook required)
References
Business Essentials, 5th edition
Ronald J. Ebert & Ricky W. Griffin
《商学精要》第5版 改编:李治德 宁建新
[美]罗纳德·J·埃伯特 里基·W·格里芬
中国人民大学出版社,2006
Understanding Business, 7th edition
W. Nickels, J. McHugh, S. McHugh
《商务学导论》第7版,[美] 尼克而斯, 麦克休,麦克休
清华大学出版社,2005
《工商导论 》第2版,陈准民,高等教育出版
社,2009
Any other books on Business Subjects
Other Sources
The textbook website:
www.cengage.com/international
CCTV channel 2
http://jingji.cntv.cn/special/gsdll/01/
TV programs:
– Boss Town
– Dialogue
others
Why Study Business? (p. 5)
To help choosing a career
To be a successful employee
What do you want?
Why do you want it?
What can I do that will make employers want to pay me a decent salary?
What skills do I have that employers need?
To start your own business
–Employee skills
–Hard-working
–Drive
–Dedication
–Time and effort
inputs
–Product choice
–Customer services
–Capitalization
–Lawful and ethical
–Qualified and trained HR
–Professional help
–Management Competency –Planning ability
–Market demand
–Location decision
–Luck?
To become a better informed consumer and
investor
1|7
To prepare for a career choice
and being a successful employee
Individual Assignments:
– In class quizzes: basic concepts and fundamental
knowledge
– Home assignments: skill training in personal
planning, data collection, information search and
analysis
Team assignments:
–
–
–
–
Team work spirits and experience
Specialization and cooperation
Work for the common goal
Business skills in planning, implementation, and
process management
To Prepare for Starting a Business
Industry research and analysis
product choice
Industry case studies in ethics and social
responsibilities
mission statement
Industry case studies and competitors
analysis
market segmentation and targeting
Macroeconomic environment research and
industry case studies
financing planning and budgeting
Business plan: hard copy and presentation
Evaluations
Individual
assignments: 40%
– P1-P5: 10%
– Q1-Q3: 30%
Team
assignments: 60%
– T1 (5+5) Industry Analysis and Product Choice
– T2 (3+2) Business Social Responsibility: Case
Study and Mission Statement
– T3 (2+3) Size and Structure
– T4 (5+5) Positioning: Case Study and Strategy
– T5 (10) Marketing Plan
– T6 (5+5) Financing Plan
– T7 (5+5) Business Plan and Presentations
Tips for Learning this Course
•
Prepare before you go to class
• Read the chapter: importance of preview
• Write down important concepts
• Note any problems and questions
•
Participate in class
• Take notes: concept understanding and ideas
• Ask and answer questions
• Make sure you understand the materials and
requirements
•
Practice after class
• Review and apply the concepts
• Practice critical thinking
• Finish all homework assignments
Self-drive; Independent Learning; Teamwork
1 | 11
classroom rules
Attend all classes
Be on time and be focused in class
No going out and in during class
No talking, no food and drinks, etc.
Strictly no hand-phone use in class
Course Arrangement
Week
1
2
3
4
5
6
7
8
9
Contents
Orientation
Course organization
Business & Environment
Ethics & Responsibility
Business Ownership
Business Management
Business Management
HR Management
(flexible)
Chapter(s)
1
1,2
3
7,8
4
5,6
13,14,15
Course Arrangement
Week
10-11
12-13
14
15-16
17-18
Contents
Marketing
Operations and Quality
Accounting
Finance
Business Plan &
Presentations
Chapter(s)
9,10,11,12
20
16,17,18
Recall: Why Study Business?
To help choosing a career
What do you want?
Why do you want it?
To be a successful employee
What can I do that will make employers want to pay me a decent salary?
What skills do I have that employers need?
1 | 15
P1 Career Choice
(be a successful employee)
What do you want?
– Determine a job position you want to get in 4 years
when you graduate from college.
Why do you want it?
– Give reasons why you want to get that job position.
Find 3 real job ads for the position.
– Provide the source where you found the ads.
What skills are required for the job?
– Summarize the job requirements
What skills do I have that the employers need?
– the qualifications you already have
– the qualifications you need to obtain during the next
few years and how you plan to obtain them.
Upload to moodle before 9/19/2010
Recall 2: Why Study Business?
To start your own business and be successful
–Employee skills
–Hard-working
–Time and effort inputs
–
–
–
–
–
–Product choice
–Customer services
–Capitalization
–Lawful and ethical
–Qualified and trained HR
–Professional help
–Location decision
–Planning ability
Planning
Product choice
Manufacturing, providing, marketing, profitability
Financing
implementation
1 | 17
T0 team organization
The Goal:
form a team to start a new business
Final Document:
Business Plan (and presentation)
– Each team has 5-7 members
– Provide the following information about your team by
9/19/2010 via moodle:
Member names, IDs, Phone numbers
E-mail addresses, designated leader
– Start to think about the industry your business is going
to get in, the G&S you plan to provide, explain why
and how you get to this decision
Moodle:
Introduction by
Ms. Ma
http://moodle.sandau.sh.cn