YMCA of Regina Elements of an effective tour

Step 1 - Introduction  Friendly Greeting  Introduce yourself  Personalize your tour - ask questions  “Why did you choose to come to the YMCA?”  “What are you interested in doing when you are here?” – Focus information on areas of interest (ex. Basketball, Swimming, Fitness Classes Weights)

Note  Use a tour form to ensure that you cover all important points  By the time someone has requested a tour, they have usually decided to purchase a membership, the tour is one of the last steps in an individual making a decision  During your tour, use language that assumes they have already purchased a membership

Step 2 Features  Locker Rooms – Women’s Plus (Health Club) – Men’s Plus (Health Club)  2 Pool - 25 yards & 15 yards  Conditioning Centre  Track

Step 2 Features  Gym  Courts (2 Racquetball, 2 Squash courts)  Power Pacing Area  Personal and Group Training  YMCA Childare & Youth/Pre-school Programs

Step 3 Benefits - Focus on the Benefits not the features  Pool – A lane swim is offered 4 times a day. – Works both upper body and lower body. – Aquafit classes, great exercise no impact on joints.

 Kiddie Care – offered throughout the day so you can drop your child off for a visit and go for a work out at the same time

Step 3 Benefits - Focus on the Benefits not the features  Conditioning Centre • one of our staff can give you an orientation to the equipment and set you up on a program • We have a wide variety of equipment so you can crosstrain (utilize different exercises) in your routine to help reduce boredom • • Friendly atmosphere which has a lot of natural light Personal and Group Training available

Step 3 Benefits - Focus on the Benefits not the features  Gym • • we offer over 75 fitness classes each week whenever the gym is not being used for a class you can sign out equipment from the front desk and use the gym - shoot baskets • Drop in volleyball on Tuesday nights. Drop in basketball during other evenings  Track • • indoor running track for walking and jogging wide variety of Fitness classes offered

Step 4 Important Information  Volunteers Organization point out volunteer board  YMCA is a charity point out Annual Support board  YMCA membership can be used anywhere – all across Canada – around the World  YMCA is an International Organization

Step 5 Benefits and obstacles  Listen for Positive and Negative Cues – “I know a lot of people here.” • “We serve over 40,000 people in Regina . We offer a wide variety of programs which gives members a chance to meet other people.”

Step 5 Benefits and obstacles  Prospective member watches basketball • “Are you interested in Basketball? We have Drop in basketball Monday and Wednesday evenings.”  “I don’t know how to use this equipment.” • We have trained staff that can show you how to use all of the equipment and set you up with a program. We also have personal trainers that can assist you with your program.”

Step 5 Benefits and obstacles  “When are you open?” • • “Our YMCA is open from 5:45 am till 10:00 pm Weekday; 7am-7pm Weekends and Holidays).

“What time do you think you would come to the YMCA?”

Invitation to join  Discuss costs and payment options at the end of the tour  “What payment method would you prefer?”  Would you like to use the pre-authorized checking method or you can pay the full fee up front.

 “When can I sign you up for an orientation?”

Only 3 Responses  YES – sign them up  Maybe – you may want to offer a guest pass  NO – Find out why and record information on tour sheet.

Summary  Make sure you are a great host and give the potential member a positive feeling about the YMCA  Make friends for the YMCA. Give enough information to create a comfort level  Smile & be friendly