Transcript Keeping up to date with new research ARLG-ISG-Current

Current Awareness Service
ge of Surgeons of England
nting and developing a service
lan – Information Services Librarian
[email protected]
Overview
• Background about the RCS
• Overview of the Current Awareness Service
• Challenges to overcome
• The email marketing approach
• Ways to evaluate and improve
Background
• The College is a membership organisation of aro
• Vast amounts of medical research
• Surgeons must keep up to date with clinical and professio
• Library provides information needs
Current Awareness Service (1/2)
• The bulletins were implemented in response to members’
• Tailored for individual surgical specialties
• Delivered as an email using Campaignmaster email marke
Current Awareness Service (2/2)
Specialist Advisory Panel give advice in setting up new bull
• Sub-specialties to include e.g. Paediatric craniofacial surg
• Publications to consult and study types and topics to includ
• Systematically hand
• Identify
search likely
each articles
journal
• Critically
every
by titles
month
appraise
and abstb
Current Awareness Bulletins (1/2)
Hand search the latest issues of between 50 and 80 journa
Summarise the methodology and results
Provide links to the journals we subsc
Current Awareness Bulletins (2/2)
• Compiled using an HTML email editor
The bulletins are ove
• Sent to all members who have registered an interest in tha
Screenshot of the entire bulletin (Plastic & Reconstructive Su
The bulletin
TOC of one journal
(Plastic and Reconstructive Surgery,
Bulletin
Journal TOC
37 Plastic surgery titles plus 44 g
Challenges to overcome
• Getting to know the sub
• Keeping the bulletins c
• Technical issues with H
• Keeping interest levels up – avoiding negative reactions fr
Email marketing approach (1/2)
• The key measures in email marketing are click-through rat
• Open rates signify interest
• Click-through rates signify engagement
Email marketing approach (2/2)
• Accessibility – ensuring the bulletin looks the same in all em
• Test beforehand with different
• Outcomes – make it as inviting
Evaluation (1/4)
• Campaignmaster allows for detailed statistical analysis – a
We can see w
Evaluation (2/4)
• E-journal access has significantly increased
Evaluation (3/4)
• We can see emergent themes ab
wordle.net/create
Evaluation (4/4)
• Text analysis helps reveal dominant themes too
textalyser.net
• Getting to know the subject by reading editorials in the pre
• Collaboration and feedback
Developments to come (1/2)
• We ran a survey to get qualitative fee
• Members were very positive about th
• Members called for more bulletins to cover other surgical
Developments to come (2/2)
• Collaboration: We are exploring ways in which Members c
• Engaging with users is very important and can help contrib
• Evaluating the bulletins’ impact on clinical practice
Review
• RCS is a large membership organisation with a remote us
• The Current Awareness Service helps surgeons get to the
• The email marketing approach is one way to try and overc
• There are always things to improve on
Thanks for listening!
Any questions?
[email protected]