Transcript Arc*teryx
Arc’teryx
By Philippe Dionne
Company Overview
Description
Mission Statement
Competitive Advantages
Mission Statement
Arc’teryx’s mission is to offer the best quality and most
durable outdoor sports outerwear. Arc’teryx will offer the
customers the product with the most comfort, fit and
technology possible with a deserved life warranty.
Objectives and Goals
Create more exposure
inform the targeted customer group of the quality and
benefits of Arc’teryx products
Make the products more accessible
Increase sells
SWOT
Internal:
Strengths and Weakness
External:
Opportunities and Threats
Marketing Mix
Product
Price
Place
Promotion