Transcript The Meeting Bonus Promotion

Priority Club Meeting Rewards
Meeting Bonus Promotion, Q3/Q4 2011
Sept. 29, 2011
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The Meeting Bonus Promotion
Congratulations on your decision to be a participating hotel in this Meeting Bonus Promotion. I would like to
take this opportunity to provide you with an outline of the advertising support behind this promotion and to
also provide you with customizable sell sheets.
ADVERTISING SUPPORT
To build awareness of this Meetings Promotion among Meeting Planners, we have updated our online and
print meetings advertising plan to specifically feature this promotion for InterContinental® , Crowne Plaza®,
Holiday Inn® / Holiday Inn Express® hotels.
Online Advertising
– Online banner ads for InterContinental, Crowne Plaza and Holiday Inn / Holiday Inn Express hotels will
run on select websites that are targeted to meeting planners, in both English and French
– E-blasts targeted to opted-in meeting planners that are subscribers to meeting websites
– Each branded ad and eblast will click through to a Canadianized landing page for each respective
brand. The landing pages highlight the various levels of bonus points earned via this great promotion.
– Please see the blocking charts on the next page for the advertising schedule.
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The Meeting Bonus Promotion – Online Advertising
Holiday Inn / Holiday Inn Express
Impressions
Site
Ad Unit Location
Jan
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Prom o
Prom o
Prom o
Prom o
Nov
Dec
Prom o
Prom o
Prom o
Prom o
ONLINE
Holiday Inn / Holiday Inn Express
English
Ignitemag.ca
Meetings
Canada.com
23,100 Big Box
ROS
409,702 Big Box
ROS
33,000
Corporate
Meetngs &
Events
Vigorate
Targeted Email
Blast
Linked In
eBlast
Dedicated
50,000
eBlast
Dedicated
51,000
eBlast
Dedicated
205,100 Big Box
Prom o
Prom o
July 5 Prom o
(HI/Ex) + July
25 Multi
Brand Prom o
Aug 8
Multi
Brand
Prom o
Oct 3 Multi
Brand
Prom o
Oct 3 Multi
Brand
Prom o
July 18 Multi
Brand Prom o
targeted to
mtg
planners
French
Meetings
Canada.com
Le Planifecateur
Vigorate
Targeted Email
Blast
3,000
eBlast
17,810 Big Box
54,000
eBlast
Dedicated
July 5 Prom o
(HI/Ex) + July
25 Multi
Brand Prom o
ROS
Prom o
targeted to
mtg
planners
Promo = Advertising features the Q3/Q4 Meetings Promotion
July 18 Multi
Brand Prom o
Prom o
Prom o
Prom o
Oct 3 Multi
Brand
Prom o
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The Meeting Bonus Promotion – Online Advertising
Crowne Plaza and InterContinental
Site
Impressions Ad Unit Location
Jan
Feb
Mar
Apr
May
June
July
Aug
Promo
Promo
Sept
Oct
Promo
Promo
Promo
Promo
Nov
Dec
Promo
Promo
Promo
Promo
ONLINE
Crowne Plaza & InterContinental Ads
English
Ignitemag.ca
Meetings
Canada.com
9,900 Big Box
175,316 Big Box
ROS
ROS
33,000 eBlast
Dedicated
Corporate
Meetings &
Events
75,000 eBlast
Dedicated
Vigorate Targeted
Email Blast
28,000 eBlast
Dedicated
87,900 Big Box
targeted to
mtg
planners
Linked In
July 25 Multi
Brand Promo
Aug 8
Multi
Brand
Promo
Oct 3 Multi
Brand
Promo
Oct 3 Multi
Brand
Promo
July 18 Multi
Brand Promo
French
Meetings
Canada.com
Le Planifecateur
Vigorate Targeted
Email Blast
3,000 eBlast
7,633 Big Box
20,000 eBlast
Dedicated
July 5 Promo
(HI/Ex) + July
25 Multi
Brand Promo
ROS
Promo
targeted to
mtg
planners
July 18 Multi
Brand Promo
Promo = Advertising features the Q3/Q4 Meetings Promotion
Multi Brand Promo = Eblast lists all brands participating in Q3/Q4 Meetings Promotion
Promo
Promo
Oct 3 Multi
Brand
Promo
Promo
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The Meeting Bonus Promotion
ADVERTISING SUPPORT
Print Advertising
– Full page, 4-colour ads in various meeting planner
publications
– Advertising in magazines between July and December 2011
– Advertising encourages readers to visit a promotional website
to learn more about the various levels of bonus points that
can be earned via this great promotion. At this promotional
website (or landing page), readers can also:
• View the list of participating hotels
• Request RFP’s
• Book stays
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The Meeting Bonus Promotion – Print Advertising Plan
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Promo Ad
Circ
Nov
Dec
Multi-branded advertising for directory or source guide
Holiday Inn / Holiday Inn Express advertising
Crowne Plaza advertising
Both Holdiay Inn & Crowne Plaza advertising
Holiday Inn, Crowne Plaza & InterContinental advertising
Ad promotes the Q3/Q4 2011 Meeting Bonus Promotion
Jan
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
MAGAZINES
English
CM&E Sourcebook + 4-page insert
CM&E
CSAE Source Guide
Association
The Planner
The Planner - Toronto & Montreal Guides
M&IT Buyers Guide & IncentiveWorks Guide
M&IT
Speaking of Impact
Ignite
Canadian Business
MPI - One+ Canada editorial
MPI Toronto Directory
MPI Canada Directory
French
The Planner
Association
10,000
10,300
10,000
10,500
10,500
21,000
10,500
8,000
15,000
88,098
30,000
Prom o Ad
Promo Ads
Prom o Ad
Promo
Prom o Ad
Prom o Ad
Promo
Promo
Prom o Ad
Prom o Ad
Prom o Ad
Prom o Ad
1,800
3,500
1,150
Prom o Ad
Promo
Prom o Ad
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The Meeting Bonus Promotion
Marketing Collateral Support
SELL SHEETS
All participating hotels will receive sell sheets that they can customize to feature their own property,
contact person and co-ordinates.
– The customizable area on the sell sheet is highlighted with a coloured comment box that
provides directions.
– After inputting your custom information, you can print the sell sheets as-is without removing the
comment box, because the comment box doesn’t print.
– However, if you would like to remove the coloured comment box, (as you might want to do if you
want to email your customized sell sheet), then just simply right click the comment box and hit
delete. Then it’s ready for emailing.
– The sell sheets are available in English and French
– The sell sheets accompany this presentation and email
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The Meeting Bonus Promotion
ANY QUESTIONS?
You can reach me with any questions as follows:
– Christine Boon
– [email protected]
– 416-675-9785
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