Designing Sustainable Innovation
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Transcript Designing Sustainable Innovation
Designing sustainable
Innovations
K. Christoph Keller
Director Future Business Initiation
An ex-ante approach
Process and cost
involved
LAUNCH
IDEA
Integrating with the stagegate processes established
100%
Costs for changing a
product after the concept is
finished are enormous
– Changes to finished
products are unlikely
Costs
determined
Costs
realised
Source: Author
Needed: an ex-ante approach
for designing sustainable
innovations.
Time
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KSB in brief
Quality, Excellence,
reliability and a
global perspective.
KSB is one of the leading
suppliers of Pumps, Valves,
system solutions, and Service.
Global Headquarters Frankenthal
Experience since 1871
Financial year 2010
KSB-Produktionsstandorte
Order intake:
€ 2,075.0 million
KSB-Vertriebs- / Servicestandorte
Industry
Water
Energy
Waste Water
Building Services
Sales revenue:
€ 1,939.3 million
Earnings (before taxes):
€ 135.8 million
Mining
Employees:
14.697€
A global enterprise
Source: KSB AG
Everything from a single source
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Innovations for the Future
Case Study:
KSB River Turbine
Hydropower without
transverse structures.
Preassembly at the Halle factory
Final Assembly
Hydropower that actually
improves the ecological
situation
Installed in a world-heritage
area that is a FFH nature
reserve too!
Photos show assembly and
installation of one prototype
En route to St. Goar
Source: KSB AG. L. Vorpahl
While lowering into the river Rhine
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Procedure model
Methods
Politics model
Theoretical backgrounds
Five Dimensions of
Foresight Projects
Internal and external
perspectives of the
organisation / institution
Integration
model
Objects vs. Subjects
Objectives
Knowledge model
Management model
Purpose
Source: Keller, 2009, Lecture at FH-Emden-Leer
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Generic foresight
process framework
Scanning
Literature review
Technology
Forecasting
Relevance Trees
MACTOR
Interviews
Business-ModelDesign
Scenarios
Competence tree
of the corporation
Corporate hierarchy
Complex social systems
How the framework
was created
A glance at the theoretical
foundations
Socio-Technical
System and
Diffusion
Integration Model
Procedure Model
– Methods
Knowledge Model
Politics Model
Creating a working
front end of innovation
Cascade model
Theoretical backgrounds
Stage-Gate
Management Model
Purpose and Objectives
Reconciling the sustainabilities:
„people, profit, and planet“ in product development
Source: Model: Keller, 2009, Lecture at FH-Emden-Leer; See conference paper for a full bibliography
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Context
Social
Technological
Business Opportunity
Scanning (BOS)
Four perspectives in
context
Business
System
For example:
Application
Region
Political
Technology
System
How is business actually
being done?
Economical
What is the structure of the
industry?
Which is the technology
preferred?
Environmental
Source: Author
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Business
Opportunities
Future
Context
Analysis, design and
evaluation are
intertwined.
Future
Business
system
Future (of)
Applications
Future
Technology
system
Key
Deliverables
KSB’s Markets
+
Products
KSB‘s
Capabilities
Competencies
Source: Author
Business
Model
Competence tree w/
Change required
Future (of)
Regions
BOS.V3
Impact
Monetary and non-monetary
Business-Opportunities are
dynamic.
In the course of the study,
business opportunities
change
Measuring and making the
future are equally important
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1
2
3
Clarif. of
objectives
Idea and
evaluation
4
Concept /
detailed
planning
5
Realisati
on
GO
Project
6
Operation
7
End of
product
life
GO
Realisation
End of
obligatio
ns
BOS.V3
Integration in the
PDP
This process is
II
I
Pilot Study
III
Main
Study
part of ZN56008 (a
company standard)
Establish relevance,
collect information
Analyse and
interpretation, create
knowledge
Make an action plan
mandatory for innovative
projects
KSB Relevance
Analyse,
4 perspectives
Design business
model
geared towards integrative
and systemic understanding
Synoptic
prospection
Describe keydeliverables
Selection Criteria
Scanning
Order knowledge
– Scenarios
– Fit-Criteria
Source: KSB AG
Business
Design
Prepare final
evaluation of the
BO
aimed at raising the full
potential of innovations
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Contact and Copyright
KSB Aktiengesellschaft
K. Christoph Keller
Johann-Klein-Straße 9
67227 Frankenthal
Tel. +49 6233 86-3249
E-Mail: [email protected]
Herausgeber
KSB Aktiengesellschaft
vertreten durch den Vorstand:
Dr. Wolfgang Schmitt, Dr.-Ing. Peter Buthmann, Prof. Dr.-Ing. Dieter-Heinz Hellmann, Jan Stoop
© Copyright 2002-2011 KSB Aktiengesellschaft
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