Transcript US Digital Signage Market
An introduction to digital signage Presented to: Black Box Corporation Presented by: George Borden and Steve Acquista April 6, 2010
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Agenda » » » » » An Digital Signage Introduction Market and Opportunity Overview iCOMPEL ™ Introduction Multimedia Solutions Black Box Educational Resources » Q & A
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What is digital signage?
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Digital signage is an electronic medium that makes it possible to deliver dynamic and compelling content at the right location at the right time to achieve better results.
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Digital signage is an affordable and effective medium to: » » » » » » » » Increase sales Build brand awareness Improve internal or external communications Encourage certain behaviors Increase customer satisfaction Motivate employees Inform, educate, and communicate in real time Use as an emergency notification system
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Digital signage applications
Retail
» Malls » Standalone Stores » Convenience Stores » Service Stations » Restaurants and Bars
Corporate
» Information in High-Traffic Areas » Wayfinding » Cafeterias » Conference Rooms » Lobbies
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Digital signage applications
Education
» Campus » Dorms » Student Centers » Departments » Administration » Cafeterias
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Transportation
» Flight or Schedule Information » Advertising » Wayfinding » Ticketing and Check-in
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Digital signage applications
Hospitality
» Information » Wayfinding » Advertising » Check-in » Concierge
Medical
» Waiting Rooms » Wayfinding » Department Training » Status Monitoring
Digital signage applications
Entertainment
» Theaters » Theme Parks and Arcades » Museums » Libraries
Rental and Staging
» Events » Tradeshows » Concerts » Convention Centers
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A basic digital signage system » » » » Display (plasma or LCD) Media player Content Software • Create • • • Manage Play Monitor
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Digital signage project breakdown » » » » Displays – 51.45% Media Player Hardware – 25% Design/Installation/Network – 15.6% Software – 9%
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Key contributors
U.S. digital signage market
US Digital Signage Market
• • • $2.9 billion - 2009 YTD $3.7 billion - 2010 $4.4 billion - 2011
Segments:
Advertising Networks Digital Billboards Communication Networks
Source:
PQ Media: 11/09 “DOOH Growth Remains Strong, Global Growth Outpaces U.S”. pqmedia
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Compel your audience with
…
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Product introduction and demonstration
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A typical digital signage layout
Video – live or stored Static Images – still or rotating Branding – animation and images Clock / Calendar 14 News/RSS feeds - live from the Internet Scrolling text – prescheduled or real time 14 Live weather forecast (HTML)
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iCOMPEL object hierarchy » » » » iCOMPEL is comprised of
Layout(s),
running at defined times of a week Each with
Zone(s),
defining geometry and Each with a
PlayList(s),
referencing:
Internal Media External Media
– held on the local HDD or - from the Internet or live TV iCOMPEL runs
Schedule(s),
now and at dates into the future
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The iCOMPEL control paradigm Any number of Zones Any position Any size
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Scheduling with iCOMPEL – time enters the story Layout A
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Lunch Layout PIC PIC Time / Date Starter Main Pudding Salad with Dressing Roast Pork Fruit Salad
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LAYOUTS2 22SEP2006.vsd
Layout C
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Layout B
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iCOMPEL HD Plus High-Speed and iCOMPEL HD Plus
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VGA, DVI, Ethernet, RS-232, USB, Audio 3"H x 11"W x 10.5"D
iCOMPEL Fanless HD and iCOMPEL HD Subscriber
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1"H x 10"W x 6.5"D
The scalable signage solution
AC4000A Standalone iCOMPEL *Use any web browser from any network computer to access iCOMPEL User Network 20
The scalable signage solution Publisher, Subscriber function in action
Reception Cafe Warehouse Subscriber Subscriber Subscriber Network Publisher 21 User
Typical DS setups: » » » » » Display/monitor Media player Software Connectivity Content
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Typical DS setups: Multi-player setup
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Deliver Video, Audio, and RS-232 over dedicated CATx
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CATx Multiport Extenders Distribute video, audio and RS-232 to multiple points using CATx cable
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Video and Audio over IP Networks
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Video and Audio over Coax
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A comprehensive approach to digital signage
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Company Confidential
Digital signage resources www.blackbox.com/go/iCOMPEL
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Digital signage resources The digital signage microsite at blackbox.com/go/iCOMPEL
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`Company Confidential
Digital signage collateral www.blackbox.com/go/collateral Sales tools including interactive digital signage e-catalog eCatalog, iCOMPEL Brochure, and capabilities
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Case Studies, White Papers, Videos, and Webinars
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Ongoing iCOMPEL webinars & on-demand tutorials Topic: Black Box iCOMPEL Digital Signage Demo Date: Friday, April 9, 2010 Time: 11:00 am, Eastern Daylight Time (New York, GMT-04:00) -----------------------------------------------------
To register for this meeting
---------------------------------------------------- 1. Go to https://blackbox.webex.com/blackbox/j.php?ED=134164372&RG=1&UID=0&RT=MiMxMQ%3D%3D 2. Register for the meeting. Once the host approves your request, you will receive a confirmation email with instructions for joining the meeting. To view in other time zones or languages, please click the link: https://blackbox.webex.com/blackbox/j.php?ED=134164372&RG=1&UID=0&ORT=MiMxMQ%3D%3D ---------------------------------------------------- For assistance ---------------------------------------------------- 1. Go to https://blackbox.webex.com/blackbox/mc 2. On the left navigation bar, click "Support". You can contact me at: [email protected] 1-724-873-6565
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Basic assessment questions
Who is the audience that will be looking at the displays?
• Customers • Employees • Visitors • All the above
What information do you want to communicate?
• Products or services • Current information (news, weather, stock ticker) • Internal communications (alerts, personalized messages, sales and production numbers) • Instructions (directions, room schedules) • All the above
What is the purpose of the solution?
• Sell a product (advertising) Signage • Inform the viewer (schedules, alerts, directions) • Entertain the viewer (waiting lines) • Reinforce a theme (create an environment)
33 What assets do you have to deploy?
• Web site information • System data (database, phone switch, production numbers) • Existing ads (video, print, Web) • Live television feed
Black Box Digital Signage Team
George Borden National Sales Manager 724-873-6565 [email protected]
Eliot Shaffer Digital Signage Success Manager 724-873-6553 [email protected]
Steve Acquista Director of Digital Signage 540-898-3767 [email protected]
For additional information, please visit www.blackbox.com/go/iCOMPEL.
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