Transcript Beyond Google: Innovative Tools, Strategies and

Saddleback Church
Executive Research Team
Researching Information for the
Intelligence Gathering Initiative
Saddleback Church
May 2012
Presented By:
Jane & Martin Bayer
Senior Researchers
Jane Monjar Bayer –
Biography
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Served 11+ years in the Research Ministry
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20+ Years Founder and President of Factfinders Global Research Firm
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Professional researcher & internet expert
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10+ years engineering/aviation experience
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Lived abroad for 6 years
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Travelled in Europe, Middle East, Asia, Africa and Central America
Martin Bayer –
Biography
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Worked on Saddleback Church research and translation projects
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20+ years aerospace and systems engineering experience
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Authored or co-authored 22 technical publications
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Native German, lived in Germany from birth until age 37
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Fluency in German and English, working knowledge of French
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Travelled in Europe, North America and Asia
Webinar Overview
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Surface vs. Deep Web
Misinformation
New Search Tools/Google Advanced Features
Specific International resources
Intelligence Gathering – Demographics
Intelligence Gathering – Key Contacts
Intelligence Gathering – Ministry
Intelligence Gathering – Risk Factors
Intelligence Gathering – Church Culture
Intelligence Gathering – Legal Governance
City-Specific Resources
Sample Research Queries
Questions & Answers
Information Overload!
Source: http://www.flickr.com/photos/will-lion/2595497078/
Surface Web vs. Deep Web
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The Deep Web consists of all
information on the World Wide
Web that cannot be located by
general-purpose search engines
Deep Web content resides in
searchable databases or dynamic
web pages, which can only be
discovered by direct query
Estimated to be several hundreds
or even thousands of times larger
than the Surface Web
More than half of the Deep Web is
found through Subject Directories
Source: http://quod.lib.umich.edu/cgi/t/text/text-idx?c=jep;view=text;rgn=main;idno=3336451.0007.104
Surface Web vs. Deep Web –
Continued
Deep Web
Note:
Surface Web
Not everything is
available on the internet!
Not everything on the
internet can be found via
web search engines!
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Typical search engines (e.g. Google) are popularity driven and cannot
penetrate Deep Web firewalls
Deep Web databases are compiled by experts in their respective fields
Misinformation/
Web Page Evaluation
Checklist
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Accuracy: Who wrote the page? Is it biased? Is their contact information
present? Is the author qualified to write this document? If you have any
suspicions, check out the author by Googling his or her name.
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Currency: When was this document written? How recently was it
updated? This information is generally found at the bottom of the page
with copyright data, for example “Copyright 2012-Last update Feb 1,
2012”
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Authority: Do they have a preferred research domain? (.edu, .gov, .org,
or .net) Which affiliations are they linked with? Professional or Trade
Groups? If in doubt, check their links with Alexa at http://www.alexa.com
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It’s very important that we provide the best information possible for the
PEACE teams in the field!
Quick Checklist Before
You Start
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Before you start typing in search words, think about what your ideal
results might look like and which words it will contain? If you don’t use
synonyms to find alternate results, you might miss your perfect site!
Think about who might have a reason to track or collect this type of
information? Is it a government, charity or trade organization? Is this
personal information that may be found in a market report or survey?
If there is no source for your information, would somebody write about
this in an article, or talk about it in an expat forum, newsgroup, Twitter or
blog page? Some answers are harder to find than others.
Sometimes your answers will come from creative search strategies!
Google Homepage
Google Advance Search
Link to the Advanced Search Page
Google Advanced Search
Page
Google Advanced PageBottom Half
Beyond Google:
Search Tools Worth A Try
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www.surfwax.com –
Meta-search engine that searches the Deep Web
www.dogpile.com –
Yahoo, Bing and Google together!
www.wolframalpha.com –
Great resource for knowledge-based facts
www.ixquick.com –
Professional, advanced meta-search technology
Specific International
Resources
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www.searchenginecolossus.com –
International Directory of Search Engines
www.ezilon.com –
Regional Web Directory
www.ipl.org –
Deep Web Resources By Region/Country
www.yahoo.com –
Select International
www.infobel.com –
Worldwide Yellow/White Pages
Demographics
Source: http://www.worldreligions.psu.edu/images/artimages/maps/worldmap.jpg
Demographics
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http://www.cia.gov –
International demographics by country
http://globaledge.msu.edu –
Global demographics
http://unstats.un.org/ –
Links to census data by country
http://www.bls.gov/bls/other.htm –
Direct link to each country’s statistical agencies
http://www.radiostationworld.com –
Radio stations by country, city, format type, frequency
http://www.internetworldstats.com –
Internet, Facebook and online statistics by country and region
http://www.census.gov/population/international –
Surveillance Profile Trends of HIV/AIDS in International Database
DemographicsContinued
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www.nationmaster.com –
Religious statistics by country
http://www.adherents.com –
Religion Web Directory
http://www.thearda.com –
Religious Data Archives; beliefs, behaviors, attitudes, social
regulations, etc.
http://www.etnopedia.org –
Religious needs, customs, population, by country of Unreached
People Group
http://www.international-business-center.com –
International Behavior, Communication, Religion, Etiquette
http://www.cyborlink.com –
Cultural etiquette
Demographics –
Continued
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http://www.joshuaproject.net –
Unreached People Groups
http://www.unpo.org –
Unreached People Groups
http://www.peoplegroups.org –
Unreached People Groups
http://www.lausanne.org –
Unreached People Groups
http://www.imb.org –
Unreached People Groups; language and region, hostility index,
government restrictions, written scripture, access to radio
http://www.operationworld.org –
Country list with links to Unreached People Groups; maps, graphs,
social issues, etc.
Key Contacts
Source: http://globalcontactstradeandservices.com/
Key Contacts
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http://www.export.gov –
National commercial guides by country. Comprehensive information on
local laws, distribution channels, market research and contacts.
http://www.embassyworld.com –
Worldwide Embassy List by country and city. Everything from currency,
weather, cybercafés, postal codes and phone information.
http://www.worldchambers.com –
Directory of regional businesses by city, networking events, business
info
http://www.alloexpat.com –
Expat forums on living abroad. Searchable archives.
http://www.expat-blog.com –
Expat local business directories by area, find info on jobs, banks,
driver’s license, visa and healthcare
Key Contacts –
Continued
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http://www.worldmap.org –
Find religion by country; discover mission status, e.g. evangelized, seen
Jesus film, contact other mission professionals
http://www.oikoumen.org –
List of church types by country
http://www.ccc.net –
International Christian Chamber of Commerce
http://www.gmi.org –
Strategic Mission Research and Mapping. Information on World
Missions
http://www.godisatwork.org –
Directory of Christian Mission Agencies
Key Contacts –
Continued
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http://heartformissions.net –
Christian Missions search engine
http://www.wvi.org –
World Vision International
http://www.mislinks.org –
Links to Comprehensive Mission Resources, by region
http://www.faithstart.com –
List of Missionary Organizations
http://www.fish4him.org –
Christians Missions Portal
Key Contacts –
Continued
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http://wwww.missionstudies.org –
International Association for Mission Studies. Select region or city and
find people in the field by type of ministry. (Evangelism, Church Growth)
http://www.missionary-blogs.com –
Find Mission Partners to connect with
http://www.missionresources.com –
World Christian Resource Directory
http://www.missioninfobank.org –
Search by country; current mission strategies, e.g. radio stations, direct
mail.
Ministry
Source: http://www.cyrusministries.com/
Ministry
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This area of questions will need primary market data; surveys with local
members, visiting churches.
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Search local news and social media for some of these topics
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Some native speakers may be needed
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Search Facebook/Twitter for local churches
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Search country-specific/regional search engines
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See “Key Contacts” for lists of denominations by region
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See “Key Contacts” for Local Missions/Evangelistic Activity
Ministry –
Continued
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http://www.kidon.com –
Search online news, newspapers, radio, TV, magazines by country
http://www.wn.com –
World news, searchable by country
http://www.worldpress.org –
World news, maps, facts and current press by country/city
http://biznar.com –
Searches Deep Web; blogs, groups, LinkedIn and International news
Risk Factors
Source: http://www.cytv.ca/
Risk Factors
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http://travel.state.gov –
State Department’s comprehensive data on International Travel
Warnings and Safety Alerts. Threats to safety, crime, criminal penalties,
medical facilities and consulate/embassy contacts. They have also
created a “International Religious Freedom Report”.
http://www.cdc.gov/ –
Center’s For Disease Control issue “Traveler’s Alerts” regarding
epidemics, inoculation preparedness and specific diseases by country
http://www.persecution.org/ –
Organization that monitors persecution of Christians by country. Global
map and current news features are timely.
Risk Factors –
Continued
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http://www.prsgroup.com –
This site has both free and fee-based information on political risk as well
as ethnic and religious tensions. International risk and country profiles
are also available.
http://www.globalincidentmap.com –
This map has a 24 hour delay, but the site monitors all incidents
worldwide
http://www.amnestyusa.org –
Publishes annual reports on the state of the World
Church Culture
Source: http://www.murrioco.com/wp-content/uploads/2011/09/Church-2-word-cloud.jpg
Church Culture
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http://www.ccci.org –
Campus Crusade For Christ International. Great links to understanding
various church cultures by country
http://www.kwintessential.co.uk –
Cultural protocol, by country, including religious beliefs and customs
http://www.intercultures.ca –
Comprehensive site (from the Canadian viewpoint), has excellent
cultural explanations and religious information, by country
http://Berkleycenter.georgetown.edu/resources –
Detailed resource on religious culture, church current events, by country
Church Culture –
Continued
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http://www.transitionsabroad.com –
This is a comprehensive portal for people in transition to living in a
foreign country. Great cultural guides by country as well as full listings of
expat /meet-up groups and social media.
http://www.wikipedia.com –
Good background resource for specific types of churches within a
country. For example, “Evangelical church in Germany” will give you
resources, history and hierarchal set-up with the country and by region.
http://www.alexa.com –
Search top sites, by country to search key targets
Legal/Governance
Source: http://www.unodc.org
Legal/Governance
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http://www.usembassy.gov –
List of US Embassies and Consulates in respective countries
(Commercial Divisions).
http://www.angloinfo.com –
This site is a “Global Expat Network”. Excellent resources on starting a
business; work laws, tax structure, local laws, legal process, work
permits, insurance, residency requirements, holidays, etc.
http://www.charitynavigator.com –
Excellent resource in determining similar non-profits functioning
efficiently in the world. Star ratings determine efficient use of resources.
http://www.amnestyusa.org –
Documents human rights’ violations around the world
http://www.export.gov –
Guides/laws in doing business in the World, by country
City Specifics
Source: http://www.123rf.com
City Specific Resources
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http://www.searchenginecolossus.com –
Search country, then city
http://www.dmoz.org –
Search country, region, then city
http://wikitravel.org –
Associated with Wikipedia but is a good place to start when
investigating a city; good references.
http://www.ezilon.com –
Good directory searching International cities
Additionally, check travel guides like Lonely Planet, Frommer’s, Fodors,
Trip Advisor, etc.
City Specific Resources –
Continued
Source: http://vincos.it/world-map-of-social-networks/
City Specific Resources –
Continued
Top Social Networking Sites in Target Countries
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Amman, Jordan
Bangalore, India
Berlin, Germany
Buenos Aires, Argentina
Freetown, Sierra Leone
Hong Kong, China
Johannesburg, South Africa
London, United Kingdom
Manila, Philippines
Mexico City, Mexico
Moscow, Russia
Tokyo, Japan
Facebook, Maktoob
Facebook, Orkut, Twitter, Hi5
Facebook, Wer-kennt-wen, StayFriends
Facebook, Twitter
Facebook
QQ, Xiaonei, 51
Facebook, LinkedIn, Twitter
Facebook, Twitter, LinkedIn
Facebook, Friendster, Twitter
Facebook
V Kontakte, Odnoklassniki, LiveJournal
Facebook, Mixi, Twitter
City Specific Resources –
Continued
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http://www.linkexpats.com –
Expat social networking
http://www.boardreader.com –
Forum/discussion search tool
http://www.blogpulse.com –
Blog-specific Search tool
http://www.icerocket.com –
Search Tool-Facebook, Twitter and blogs
http://www.addictomatic.com –
Meta-Search tool for news, social media, video, blogs, YouTube, etc.
Ability to start your own social community. Best for Argentina, Mexico,
India, Germany and U.K. Great tool to keep current with what’s trending.
Problem Solving
Source: http://www.squidoo.com
Practical Problem Solving –
Example 1
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Topic: Organized crime in Berlin, Germany (Questions 142 & 143)
Approach: Advanced Google search
Note that there are over 20 towns named Berlin in the USA alone
Practical Problem Solving –
Example 1 Continued
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Initial search results indicate that the Russian Mafia is a problem
Note that the first three hits are from www.flarenetwork.org/ –
This indicates that this site could be a good additional resource
Practical Problem Solving –
Example 1 Continued
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Browse through the first 50 or so search results to make sure all major
findings are covered
For follow-up search the time horizon is reduced to one year
This yields more recent results
Practical Problem Solving –
Example 1 Continued
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Russian organized crime still comes up first, but now the Hell’s Angels
also appear in the top results
Do more specific follow-up searches for all identified groups
Practical Problem Solving –
Example 2
Practical Problem Solving –
Continued
Sometimes results can only be found in lower level menus
Practical Problem Solving –
Example 2
International HIV/AIDS data
Worldwide statistics
Practical Problem Solving –
Example 2
Practical Problem Solving –
Example 2
Yes, We Found It!
Source: http://fremontlibrary.org/UserFiles/File/Online-Science-Education2.jpg
Questions??????????
Source: http://www.nosweatpublicspeaking.com/wp-content/uploads/2010/03/Hands-Raised.jpg
Contact Information
Jane Monjar Bayer
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Email:
[email protected]
Please feel free to contact me if you have any further questions!