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Product Type (Supplement, Body Care) UNFI - Maximum Delivered Unit Cost AND maximum unit cost including 8% markup. Direct Vendor – regular cost and WFM cost including Ongoing Discount Suggested Market Pricing Gross Margin % Promotional Support Program (Total allowance in form of % and frequency of promo support) Demo Support Program (# of Stores / Frequency) Exclusivity (None, 60, 90, 1 Year, Evergreen Forever) Round and Launch Date Available to Canadian stores with bi lingual packaging?

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Three compelling reasons Sustainability / Efficacy/ Packaging / Facts Product attributes ( premium, organic, fair trade, vegan, vegetarian, kosher, Non GMO verified, other) Channel Strategy ( conventional, Natural, Both, Online Samples sent to regional and global offices as well as pdf’s of total label sent to QS. Yes or No

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Vendor Contact Information (Manufacturer Company, Name, Email, Phone)

365 Be Well

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Product Type -Supplement

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Direct Vendor – regular cost and WFM cost including Ongoing Discount $5.00 $4.50

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Suggested Market Pricing $9.99

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Gross Margin % 54.9

Promotional Support Program - 20% and quarterly national promotions Demo Support Program - 300 Stores / monthly

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Exclusivity - Evergreen Forever

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Round 1 Launch Jan 2014 Yes, bi lingual packaging available

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Immune Support containing vitamins and herbs Exclusive product only sold at WFM Easy to shallow small tablets Bottles produced from 100% recycled plastic Vegan, vegetarian, kosher, Non GMO verified Channel Strategy ( conventional, Natural, Both, Online) Yes, samples and label PDF’s sent

Echinacea, Garlic and Vitamin C

Vitamins R Us, Jane Moy, [email protected], 555-555-5555