Opening Doors to More International Visitors

Office of Travel & Tourism Industries & U.S. Commercial Service Presented By:

Tony Michalski Senior International Trade Specialist Member – Global Travel and Tourism Team U.S. Commercial Service

Travel & Tourism and the U.S. Department of Commerce

Commerce Department

 Office of Travel & Tourism Industries  U.S. Commercial Service  Travel & Tourism Team

Mission

: Together with our partners we work to assist with your international business development

http://tinet.ita.doc.gov

U.S. Commercial Service

 Worldwide network  Staff and offices throughout the U.S. and in over 80 countries  Comprehensive solutions to international trade and export opportunities  Helps U.S. firms realize their export potential  Advocates on behalf of U.S. businesses abroad  International business development http://www.export.gov

How are Tourism Services Exported?

 International visitor consumes travel goods or services in U.S., including:  Lodging  Food / Restaurants  Car Rentals  Local Tours  Equipment Rentals  Local economic impact  Multiplier effect is powerful!

Commercial Service Partners & Clients

 Airlines  Attractions  Cruise Lines  Destination Promotion Bureaus  Entertainment Areas  Gaming  Hotels, Motels, Resorts  Motor coach Operators  Railway/Train Operators  Rental Car Companies  Restaurants  Shopping areas  Tour Operators  Travel related services

Commercial Service Programs for Travel Industry

    Lists of Outbound Tour Operators & Agents Sales missions Single Destination Promotions  Market intelligence  OTTI data  Commercial Service market reports Promotional events   Catalog shows  Embassy events Media Outreach   FAM Tours Delegations to U.S. Travel Shows    International Pow Wow La Cumbre   Go West Summit Grants for travel export promotion National Tour Association   U.S. Travel Association Capital Region

Introductions to international business partners and sales leads

 Find travel distribution partners in target markets  Lists of contacts/partners  Tailored partner searches  Sales missions  International trade shows and events  Domestic trade shows and international buyer delegations

Denmark – Ferie for Alle (Vacation for All)

65,000+ travelers will be searching for their next vacation destination at Scandinavia’s largest travel show — Will they find yours?

 

Send us your PR material and we will do the rest

Join the USA Catalogue Distribution Program at

Ferie for Alle

2012 in Herning, Denmark.

(Vacation for All) February 24-26,    Your material will be distributed at the U.S. Embassy booth — an integrated area of the USA pavilion. The booth is staffed by Travel & Tourism Specialists from the U.S. Embassy in Copenhagen.

Commercial Service staff will showcase your destination and distribute your brochures and PR items — an easy and affordable opportunity to increase visibility and attract your share of the 250,000 Danes who travel to the United States every year.  

Get access to Danish travel trade too!

Registrants will also receive a list of the Top 10 Danish tour operators with contact details and company summaries.

 Participation fee: $200  For more information, please contact: [email protected]

Italy – Showcase USA

 Attending ITB in Berlin? Travel through Italy on your way, participate in SHOWCASE USA-ITALY, March 4-6 in Florence!  SHOWCASE USA-ITALY, the only B2B marketing event exclusively dedicated to promoting Italian tourism towards the United States, has moved to Spring (

immediately before ITB in Berlin

)! Created by the Visit USA Association and the U.S. Commercial Service in Italy, SHOWCASE USA-ITALY provides a great opportunity for the Italian Travel Industry to keep up to date with the great variety of “Made in USA” travel products and destinations.

 USA participants are provided one-on-one matchmaking appointments with Italian companies, logistical assistance, on-site business counseling, and a pre-event briefing.

 Participation fee per person (includes two nights hotel & meals): $2650  To participate contact [email protected]

CHINA GOLF SHOW 2012 US TRAVEL PAVILION

Organized by Reed Exhibitions/PGA and Supported by the U.S. Commercial Service



US Travel Pavilion

highlighted on the floor plan and 1 page presentation in the show directory Special shell scheme design: 1 information counter with logo per travel destination + common area     for meeting (15 Travel destination max)  20% discount on all additional advertising items  Free logo next to show directory profile (RMB 1000 Value)   Internet package included (RMB 1500 value) 1 invitation ticket per company to Demo Night (event TBC) 1 enewsletter presenting the US Travel Pavilion Press release & Pavilion exposure Post show report exposure Participation: RMB 7000 per travel destination (approx $1000 USD)

Many more…visit www.export.gov/industry/travel

Promote your company’s travel product or destination

 Develop memorable promotional and educational events  Single destination/company promotion  Access trade and consumer media  FAM tours  Virtual FAM

Media and Press Exposure

“50 Plates, 50 States”

Access Up-to-Date Travel Market Research

       Market intelligence Visitor profiles Statistics and top market reports Forecasts Webinars Visit market research library at http://www.export.gov/industry/travel The Office of Travel and Tourism Industries provides additional research on international visitation, spending data and more. http://tinet.ita.doc.gov

Niche reports as well:  OTTI’s new Cultural Heritage Tourism report   CS Toronto’s Medical Tourism report CS Tokyo’s Wedding Tourism report

Our bottom line is your bottom line!

http://www.export.gov/industry/travel

Contact information

Tony Michalski Senior International Trade Specialist Member – Global Travel and Tourism Team U.S. Commercial Service 3110 E. Guasti Road, Suite 465 Ontario, California 91761 Tel: 909-390-8469 Fax: 909-390-5315 Email: [email protected]