Transcript Presentation - Northwestern University

NORTHWESTERN ATHLETICS:
Programs In Action
Amy Potter,
General Manager
Ryan Chenault,
Associate Director for Sales & Marketing
MISSION STATEMENT
The collective goal of Northwestern University and Northwestern's
Athletic Department is to provide our student-athletes with a worldclass experience academically, socially and athletically.
A major component to deliver this experience is to obtain the
necessary resources to facilitate their achievement both in the
classroom as well as on different playing fields.
WILDCAT TEAMS
As one of the nation’s elite athletic programs Northwestern University
fields teams in 19 intercollegiate sports in the Big Ten Conference
The Big Ten leads the nation in game attendance
and television coverage
Men’s
Baseball
Basketball
Football
Golf
Soccer
Swimming
Tennis
Wrestling
Women’s
Basketball
Cross Country
Fencing
Field Hockey
Golf
Lacrosse
Soccer
Softball
Swimming
Tennis
Volleyball
Over 350,000 Big Ten alumni live in Chicago
WHO WE SERVE
Sport
Programs
Fans
Corporate
Partners
REVENUE GENERATION
Ticket Sales/Revenue Sharing
Development
Corporate Partnerships
Media Rights
Ancillary Revenues
Merchandise/Concessions
Facility Rentals
ATHLETICS VENUES
Ryan Field
Capacity: 47,130
Welsh-Ryan Arena
Capacity: 8,117
TICKET SALES PLAN
Football and Men’s Basketball
• Group tickets
• Mini-ticket plans
• Season Tickets
• Luxury Seating
PARTNERSHIP MISSION
• Visible, deep relationship within athletics
• Category exclusivity
• Ownership of the programs
• Business development, community relations and human capital
WILDCAT PARTNERS
MARKETING ASSETS
EXCLUSIVE PARTNERSHIP OPPORTUNITES
HOSPITALITY
• TICKETING
• VIP EVENTS
• PROMOTIONAL
TRIPS
ADVERTISING
• GAME DAY &
WEEKLY RADIO
• STADIUM &
ARENA SIGNAGE
• ON-LINE
• PUBLICATIONS
PROMOTIONS
• MARKS
• GAME DAY
MARKETING
• EVENT
MARKETING
• DIRECT
MARKETING
CORPORATE PARTNERSHIP PROGRAM
WILDCAT ALLEY
Corporate Partners host the official fan-fest just steps away from Ryan Field
before all home football games. Includes branding and event marketing
opportunities to thousands of fans at the hospitality area, Kids Zone and
sports-experience elements.
CORPORATE PARTNERSHIP PROGRAM
MILITARY AND VETERANS PROGRAM
Corporate Partners and guests in the presentation of the American flag at every football and
men’s basketball contest as well as special Veterans’ Day activities at a select football game.
Area veterans and active members of the Armed Forces receive discounted admission to and
in-game recognition at all athletic events. Weekly essays and interviews with Athletic staff and
student athletes are featured on NUSports.com and Wildcats Weekly (WGN-AM).
CORPORATE PARTNERSHIP PROGRAM
FOOTBALL FRIDAY – PREGAME RECEPTION
Corporate Partners, along with select coaches and staff, will attend a
networking reception at Dr. Jim Phillips’ home the Friday night before a home
game.
CORPORATE PARTNERSHIP PROGRAM
FACILITY USE
Corporate Partners can host up to 100 guests at any on-campus Athletic facility
for a non-game day corporate event. Includes a one hour skills lesson with a
select head coach. Ex: Swing instruction from Men’s Golf coach Pat Goss
(coaches PGA Touring pro and Northwestern Alum Luke Donald).
MEDIA EXPOSURE
BIG TEN NETWORK
The Big Ten Network is an regional sports network dedicated to
the Big Ten Conference. Available to approximately 73 million
households nationwide in the United States and Canada, it is the
first internationally distributed network dedicated to covering a
single college conference.
The network is a 20-year joint project of the Big Ten Conference,
and Fox Cable Networks.
MEDIA EXPOSURE
BIG TEN NETWORK
Each year, the network televises approximately:
Between 35 and 40 football games
105 regular season men's basketball games
Big Ten Men's Basketball Tournament games
55 women's basketball games
Big Ten Women's Basketball Tournament games
Hundreds of additional sporting events -Olympic sports
Dozens of Big Ten Championship events
Nightly highlights show
Coaches' shows
Classic games
Original programming
MEDIA EXPOSURE
Wildcat Radio Broadcasts
Football and Basketball Opportunities
Pre-Game, Play-by-Play, Halftime
and Post-Game
• 11 Football Games
• 27 Basketball Games
• Show Entitlements
• :60 and :30 spots
• Branded Features
• Live Mentions
• “Wildcat Insider” Thu 7:30-8:00pm
Questions?
Thank you for your time.
GO ‘CATS!