Transcript 2011 Potomac Combined Federal Campaign Key

2013 Potomac Combined
Federal Campaign
Key Worker Training - RKB
Agenda
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Registration
Welcome and Introductions
CFC at a Glance
Marketing the Campaign/Best Practices
Handling Objections
The Paperwork
− Online Giving
− Brochures
− Pledge Cards
− Turn-ins
Gifts and Incentives
Questions and Wrap-up
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How far you go in life depends on being tender with the
young, compassionate with the aged, sympathetic with
the striving, and tolerant of the weak and the strong.
Because some day in life you will have been all of
these.”
~George Washington
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CFC at a Glance
• Once-a-year charitable fundraising campaign for Federal civilian
and military employees (September 1 – December 15)
• Established in 1961 by President Kennedy and administered and
regulated by the Office of Personnel Management (OPM)
(https://www.opm.gov/cfc/)
• Contributors are encouraged to designate to their favorite charity
or charities through payroll deduction
• Raised almost $7 billion over the last 50 years
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Potomac CFC
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2012 Potomac CFC Results
Total Amount Raised in 2012:
Number of Employees Solicited:
Number of Donors:
Participation Rate Overall
Average Gift:
Total Number of Charities Participating:
$ 1,283 million
20,527
3,112
15.2%
$ 412
over 3,200
(Local, National & International)
2012 MCB - Quantico Results
• Total Amount Raised in 2012
• Number of Employees Solicited:
• Number of donors:
• Participation Rate:
• Average Gift:
$808,662
15,122
2,214
14.6%
$
365
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Russell Knox Building
Results
Total Amount Raised in 2012
$237,915
Number of Employees Solicited:
1,699
Number of donors:
463
Participation Rate:
27.3%
Average Gift:
$
513
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Donation Breakdown
In 2012 donors gave:
• $810,816 to National Organizations/Federations
• $ 61,019 to International Orgs./Federations
• $411,472 to Local Organizations/Federations
Locally, donors gave:
• $17,694 to the SPCA
• $10,608 to the King George F& R
• $ 9,845 to the King George Animal Rescue
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The Gifts
• All donated funds, minus administrative expenses, go directly to the
organization specified. Administrative expenses are approved by the Local
Federal Coordinating Committee (LFCC).
• Contributions are VOLUNTARY!
• Donors are encouraged to designate.
•Individuals can donate to as many organizations as they wish, they just
have to fill out additional pledge cards.
• Undesignated funds: the proportions are determined by the amount
designated for each agency
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The Key Worker’s Role
• You are the key to success of the campaign!
− Department/agency events
− “Key” to collecting/reviewing pledge cards and turning in funds
• Your positive attitude will help ensure a favorable response
from you co-workers.
• You are the official representative of the charities that depend
on the CFC for funds.
− Agencies, in turn, help people in need in our community,
our country and around the world.
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Marketing the Campaign
• Be creative and make it “fun” fundraising. Share creative
special events on the Facebook page for Key Workers.
• Use group meetings & the Speaker’s Bureau.
• Sponsor special events for your departments/agencies.
− Money collected during a special event is considered
undesignated
• Don’t take objections personally.
• All donations are voluntary so PLEASE, never coerce or
strong-arm.
• Encourage payroll deduction…it’s the easiest way to give!
• Say “Thank You”!
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Campaign BEST Practices
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Have a mini-Agency Fair
Invite an Agency Speaker
Have one or many department-wide Special Events
Have your Department/Agency Head/Supervisor show support
Ask employees to share their testimonial
Hold a Department-wide meeting and inform Employees about the CFC system
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Reasons for giving
General CFC information
Discuss brochure and incentives
Answer questions
Hand out Pledge Cards and ask for Contributions
Say “Thank You”
Read the Top 10 Fundraising Ideas and pick one to implement!
Have FUN!
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How to Handle Typical
Objections
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Remember - Objections or complaints are not personal.
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Encourage Questions - Provide information about CFC ask for
questions. This is a great system for giving!
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Inform - The objection may not be real. It may stem from a
misunderstanding about CFC or a charity.
− Provide information so that person can make an educated decision about
their donation.
− Use the 2013 CFC Brochure as a resource.
− Call US! We can provide you with a wealth of CFC information.
− Check the Potomac CFC website: www.potomaccfc.org
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Be sympathetic - Listen carefully to concerns.
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Remain positive – Don’t get caught in an argument with the
employee, just remain positive.
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Be enthusiastic!
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The Paperwork
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Ways to Give
• DoD Civilian and Military Personnel through your MyPay Account
for Payroll Deduction
• CFC Nexus at: https://www.cfcnexus.org/_potomaccfc/
• For pledges by Cash, Check, or Credit Card
• Paper copies for cash, check or payroll deduction
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My Pay Slides
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CFC Nexus Slides
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Brochure
• Use ONLY 2013 Potomac CFC brochure.
• Or the online brochure at www.potomaccfc.org
• 3 Sections: Local/ National/ International.
• Use 5 digit code to designate agency.
• Cannot “write-in” an agency.
• Each agency must meet a strict set of guidelines in order to
be listed in the brochure.
• The % at the end of each 25 word statement is the
administration cost of the agency.
• Taxonomy Codes are included.
• Great resource for answering questions!
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Pledge Cards
• Keyworker should review pledge cards for accuracy and legibility
• Ensure military branch of service is completed
• Minimum Contribution (for Payroll Deduction) MyPay or Paper Copy
− Military Personnel is $2.00 per pay period
− Civilian Personnel is $1.00 per pay period
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Make checks payable to the Potomac CFC
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Yellow Copy and printed out copy from CFC Nexus goes in envelope.
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For Paper Pledges: White Copy goes to payroll processing office (Payroll
Deduction Only). If cash or check, white copy goes back to employee
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For Paper Pledges: Military Personnel Payroll Deductions require: Full SSN
and signature/date.
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For Paper Pledges: Civilian Personnel Payroll Deductions require: Either full
SSN or Employee ID Number and signature/date.
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Doe, John A.
X
US Army, USACIDC
27130 Telegraph Rd., Quantico, VA 22134
571-305-0000
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#1234
1 Oct 2012
123 Main St
Hometown, VA 22222
[email protected]
X
x
123-45-6789
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4 5
156.00
x
Doe, John A.
US Army, USACIDC
27130 Telegraph Rd., Quantico, VA 22134
30.00
1 Oct 2012
123-45-6789
571-305-0000
780.00
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0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
156.00
156.00
156.00
156.00
156.00
123 Main St
Hometown, VA 22222
[email protected]
X
X
Signature
1 Oct 2012
Doe, John A.
x
US Army, USACIDC
27130 Telegraph Rd., Quantico, VA 22134
780.00
1 Oct 2012
123 Main St
Hometown, VA 22222
[email protected]
X
X
123-45-6789
571-305-0000
#1234
0
0
0
0
0
0
0
0
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156.00
156.00
156.00
156.00
156.00
Report Envelope - Front
Your Name
USACIDC
G-3
27130 Telegraph Rd
Quantico, VA
(571)305-0000
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Mr. Steve Murane
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1560.00
790.00
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2350.00
22134
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1
1
$780.00
$780.00
$1560.00
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$780.00
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1
$780.00
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$1560.00
1
$780.00
1
$780.00
1
$780.00
1
$780.00
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$780.00
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$1560.00
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$2340.00
1
$780.00
2
$1560.00
3
$2340.00
Your Signature/Date
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Report Envelope and
Turn Ins
• Give pledge cards/money to Agency LEAD Key Worker.
• Lead Keyworker will complete envelope (Paper Copies and
CFC Nexus Pledges both in envelope).
• White copy goes to payroll processing office not in envelope
• Separate Military and Civilian, Payroll, Cash and Checks.
• Keep Checks with the Pledge Card.
• Keep Cash with Pledge Card.
• Work with your LEAD Key Worker and get the information to
them in a timely way.
• Keep track and deliver incentives - don’t forget to give
incentives to donors!
• LEAD Key Worker will turn in all monies weekly (Wednesdays).
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Turn-in Dates
Lejeune Hall
SEPTEMBER
NOVEMBER
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November
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November 13
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November 20
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OCTOBER
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October 2
DECEMBER
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October 9
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December 4
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October 16
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December 11
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October 23
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October 30
December 18 (Late, as
needed)
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The Fun Stuff
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Kick-Offs
Marine Corps Base Quantico
Marine Corps Base Quantico
Main Side
Russell Knox Building
Dodge Ball Tournament/Agency Fair
Kick-off/Agency Fair
Friday, September 13
Wednesday, October 2
Barber Physical Activity Center
11:00 AM – 1:00 PM
10:00 AM-1:00 PM
Door prizes!
Marine Corps Base Quantico
Russell Knox Building
Chili Cook-off
Thursday, November 7
11:00 AM – 1:00 PM
Door prizes!
Marine Corps Base Quantico
Russell Knox Building
Bake Sale
Wednesday, December 4
7:00 – 9:00 AM
Door prizes!
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Incentives
There is no set gift!
Every donation counts!
Lapel Pin
Gift of
$1 - $999
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Incentives
Koolie Carry All
Cooler
Gift of
$1,000 - $4,999
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Incentives
Irish Coffee
Mug
Gift of
Over $5,000
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Points to Remember
• Learn about the CFC
• Use the 2013 Brochure for information
• Make your own gift first
• Organize a group meeting/event
• If a group is not possible, begin making one-on-one requests for a
contribution (September 1 – December 15)
• Say “Thank You”
• Attend the Weekly Turn-Ins
− First turn-in date is October 2nd
• Give out incentives
• Collect any old brochures/pledge cards and recycle them
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Where Do I Go
From Here?
• If you need further assistance contact:
Capt. Peyway, MCBQ Campaign Chairperson
(703) 784-2151
[email protected]
Tammi Ellis, Potomac CFC
540-373-0041 ext. 310
[email protected]
Sharon Patrick, Potomac CFC
540-373-0041
[email protected]
Website: www.potomaccfc.org
Potomac Combined Federal
Campaign (CFC)
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Russell Knox
Building Contacts
AFOSI
Austin Caudle, (571-305-8839)
[email protected]
CID
Steve Murane, (571)305-4119
[email protected]
DIA
Jessica Richardson, (571) 305-7122
[email protected]
DSS
Anne Snellings
[email protected]
NCIS
Erin Kapp, (571) 305-9342
[email protected]
Katie Jones, (571) 305-9223
[email protected]
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Any questions?
Thank you for your time!
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