Transcript Documentum
Documentum
Xiwei Liu Yanping He (Lisa) Lorna Kelly Emanuel Balan Anna Kelly
Contents
1 2 3 4 5
Introduction & Background Products & Services Transition Period (Selecting & Crossing) EMC Documentum Future & Conclusion
Background
Documentum Founded on June 11,1990 Founder: Howard Shao and John Newton Database engineer at Ingres Corporation After the missed opportunity at Ingres, we saw Documentum as our chance to build another oracle.
-- -- Horword Shao
Background
1
The databases were severely limited in software to manage unstructured information contained in documents. The manager realized this situation and wanted to develop a new software for automating the management of documents across an enterprise.
2
Innovation emerged in early Documentum. The Shao and Newton started looking for a way to participate in information management market managing unstructured information in documents--- enterprise document management.
3
The documentum set up cooperation with Bob Adams who is the VC arm of Xerox Corporation. Adam supplied 4million commitment to cover payroll and other expenses.
Structured information
Inventory, financial and manufacturing data
Documents are Unstructured infornmation
Product specifications, marketing collateral, training manuals and regulatory submissions
The research of new technology based on market needs and wants
The document management opportunity
•
Next step:
Recruit a couple of early customers to validate the technology and the market opportunity
Boeing Syntex Boeing did finance some of ducumentum early development and helped turn their theoretical design into a working solution. Syntex cut its submission time in half after use the documentum software. Development The overall market opportunity was big and growing rapidly.
Documentum went into right direction.
Products and Services
• •
EDMS:
Electronic documentation management (system)
management capabilities
for all types of content: business • documents, photos, video, medical images, e-mail, Web pages, fixed content, XML-tagged documents, etc.
Core of Documentum
: a repository in which the content is stored securely under compliance rules.
• The repository as a
unified environment
, content may reside on multiple servers and physical storage devices within a distributed environment.
•
A suite of services
: document management, collaboration, search, content classification, input management, business process management (BPM), customer communication management, Web content management, digital asset management, forms processing, Information Rights Management, compliance, computer output to laser disc (COLD) and archiving.
Product development & Service up-dating
2005~2008 2002 2000 1998 1993
Documentum 5 Documentum 4i Web Application Environment Electronic Document Management System (EDMS) Documentum 5.3, 6, 6.5, etc.
Transition period
Stage 1 Text Technology-driven start-up
Stage 2
Marketing-driven enterprise software firm
Selecting a target market:
Horizontal marketing: is when you single out a target audience that shares other characteristics, yet can be found in all industries. Industry 3 Industry 1 Industry 2 Documentum, Inc.
Industry 5 Industry 6 Industry 4 A big market in a big way
Vertical marketing:
on specific industries a company's approach towards targeting that focuses
Industry 1 Industry 2 Industry 3 Industry 4 Industry 5, 6, 7… Application 1 Application 2 Application 3
• • •
Less risky; Focused resources & message; Application 4 Comparative advantage Application 5, 6, 7… Documentum
“Crossing the Chasm”
Target Choices:
1) Insurance Policy Documentation 2) Aircraft Maintenance Documentation
3) Pharmaceutical NDA
4) Chemical Regulation Management 5) Telecom Manufacturing
“Such is the power of crossing the chasm”
1993 – 1994: revenue increased from $2m to $10m An unquestioned leader in their niche market In 1994, they acquired 30 of their top 40 target customers 1995: revenues of $25.5 million, first profit of $1.26 million 2001: revenues of $198m 2002: revenues of $226.9m
2003.........
Documentum Inc enterprise content management leader VISION FOCUS STRATEGY CUSTOMER COMMITMENT EMC Corporation Inc storage management leader
EMC Documentum Services
• Archiving • Back up • Recovery • Data warehousing • Replication • Security • Storage • Virtualization • Information governance • Software development • ECM
Products
• Sciences • Content security • Digital Asset Management • Records management • Standard • Wem by Fat Wire • xCP • My documentum
Oracle Services
• Consulting • Financing • On Demand • Support
Products
• Applications • Data base • Engineered systems • Enterprise management • Middleware • Operating systems • Servers and storage • Virtualization
Documentum Now
Future Of Documentum
Conclusion
• Maintenance costs • Lower licence cost • Integrated System • User friendly • Compliance • Existing Customers