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phenix
peerless beauty and excellence
phenix
peerless beauty and excellence
phe·nix [fee-niks]
–noun
phoenix.
1. a mythical bird of great beauty fabled to burn itself on a
funeral pyre and to rise from its ashes in the freshness
of youth and live through another cycle of years: often
an emblem of immortality or of reborn idealism or hope.
2. a person or thing of peerless beauty or excellence;
paragon.
phenix
peerless beauty and excellence
President
Charlie Kennedy
Former President and Director of Product Development- Gulistan
[email protected]
910-315-4370
VP of Sales
Tom Pappas
Former VP of Sales- World Carpets
[email protected]
480-444-8970
VP of Sales and Marketing
Zach Kennedy
Recent graduate of N.C. State University
[email protected]
404-502-6355
phenix
peerless beauty and excellence
Fastest Growing Manufacturer in Carpet Industry
3 Year Growth from $20 Million to over $150 Million in Sales
This accomplished by being in forefront of Polyester Revolution
– Polyester the Greatest change in industry since launch of Stainmaster
Best Product + Best Service + Best Value = Industry leader in
Segment
phenix
peerless beauty and excellence
Located in Dalton, GA
260,000 sq. ft. Distribution facility
State of the Art Cutting Machine- makes over 600 cuts in 8 hr shift
200,000 sq. ft. Tufting facility to be completed by end of 2010
phenix
peerless beauty and excellence
Top Ten Reasons Phenix Can Compete
Low Overhead
2. Low Cost Producer
3. Don’t have extravagant marketing programs
4. Not publicly owned
5. Leader in product design
6. Offer value on high style items
7. Great customer service team
8. Heavy stocking position
9. Great Service
10. Aligned with innovative yarn manufacturer
1.
phenix
peerless beauty and excellence
Pharr Yarns
Largest Independent Yarn manufacturer in US
One of last true textile mills
Have capability to make every fiber in carpet industry
True innovator- first to market with new yarn
phenix
peerless beauty and excellence
Sales Strategy
Limited Distribution
Sell top 300 dealers in US
Limit sales to top dealers in each geographic area
Not in Abbey, Carpet One
phenix
peerless beauty and excellence
Product Strategy
Focus on PET- Livefree, Livefree Ultra
Integrate style and color into value products
Fill abandoned $10-$15 price points on high end
Add quality and durability to commodity
products
phenix
peerless beauty and excellence
Livefree Carpet Fiber
phenix
peerless beauty and excellence
Livefree Carpet Fiber
Continuous Filament PET with Scotchgard Protector
Naturally Stain Resistant
Soft Hand
Elegant Pearl Luster
High Twist
Found in Bellaterra and Great Escapes Collections
phenix
peerless beauty and excellence
Bellaterra Collection
Common 100 Color Line
2 Better, Best Textures
2 Better, Best Friezes
2 Pin Dots
phenix
peerless beauty and excellence
Great Escapes Collection
Features Differential Dye Technology
One end of 2 ply yarn dyes deeper than the other, giving it a
heathered effect
7 Patterned Loops
9 Patterns
2 Friezes
1 Texture
phenix
peerless beauty and excellence
Livefree Ultra
phenix
peerless beauty and excellence
Livefree Ultra
Solution Dyed, Continuous Filament PET with Scotchgard Protector
Naturally Stain Resistant- superior resistance to sun fading, bleach
Inherently Does Not Accept Acid Stains
High Twist Yarns
No Side Match Problems
No Dye Lot Problems- less than 1% color variance between dye lots
All Products are in the Naturals Collection
phenix
peerless beauty and excellence
The Naturals Collection
Solution Dyed Fiber
Coordinating Color Line throughout products
Multi-colors even on lower end products
10 Friezes
8 Textures
3 LCL Patterns
2 Patterned Loops
phenix
peerless beauty and excellence
Phenix Warranty
Lifetime Limited Stain Resistance
– 7 Year Scotchgard Stain Warranty
20
15
10
10
Yr
Yr
Yr
Yr
Limited
Limited
Limited
Limited
Manufacturing Defects
Abrasive Wear
Fade Resistance
Texture Retention
This warranty is the same for ALL Phenix products
phenix
peerless beauty and excellence
Marketing Materials
Wing Card Display
Wing Cards Only
Deck boards
Hand Cards
27 x 18 Sets
27x18 Feelers
13.5 x 18 Sets
6x6 Swatches
phenix
peerless beauty and excellence