Transcript HAV Mtg Aug 31 - Tourism Vancouver

Destination Performance Report-Out
TAP Report
Meetings and Conventions
Agenda
 Tourism Vancouver Dashboard (Paul Vallee)
 Data Sets (Dave Gazley)
 On the Books
 TAP Report
 City Wides





2012 Priorities (Dave Gazley)
TAP and Pace Reports (Jeff Eastman)
Convention Development Fund (Marion Harper-Treskin)
Corporate Task Force (Claire Smith)
Q&A
 Destination
 Individual Property
 Strategy
PERFORMANCE DASHBOARD
KPI Task Force (HAV/TVan)
• Reviewed data/reporting needs
• Researched available data
• Worked on two dashboards
1. DMO Dashboard – modified
2. Destination Dashboard – new
• Recommended ways to communicate
e-News
2. MemberNet
• Continuously look for ways to improve reporting
1.
Tourism Vancouver Key Performance Indicators
Data to September 30, 2011
Measure
Meetings & Conventions Leads
Meetings & Conventions Lead room nights
Meetings & Conventions Definites
Meetings & Conventions Definite room nights
Meetings & Conventions: City-wides booked during year
Travel Trade leads
Corporate web visits
Page Views
Stories in core markets
Trade media stories
Local media (total stories - print, online, tv and radio)
Gross sales - (all centres)
Visitor parties served
2010 Actual
447
958,775
171
232,945
23
1,092
2,611,485
13,827,523
2,025
362
588
$ 3,145,771
172,135
2011 Target
464
1,000,000
202
240,000
24
1,000
2,600,000
13,310,830
1,350
350
500
$ 3,255,000
115,000
% Change
2011 Target vs 2010
Actual
4%
4%
18%
3%
4%
-8%
-0.4%
-4%
-33%
-3%
-15%
3%
-33%
2011 YTD
382
1,000,200
148
116,428
9
784
2,354,887
12,938,670
1,046
227
416
$ 2,589,505
107,205
2011 YTD % of
2011 Target
82%
100%
73%
49%
38%
78%
91%
97%
77%
65%
83%
80%
93%
Tourism Vancouver By The Numbers [
T]
F
A
DR
116,428
999,990
832
7,544
Definite Room Nights
Lead Room Nights
Travel Trade Leads
Consumer Room Nights
Definite room nights booked this year.
Year-to-date lead room nights.
Year-to-date travel trade leads.
Consumer room nights booked this year.
Oct 10, 2011
Oct 10, 2011
Oct 10, 2011
Oct 10, 2011
2,354,887
227
416
109,318
Website Visitors
Trade Media Stories
Local Media
Visitor Parties Served
Year-to-date website visitors to
tourismvancouver.com
Trade media stories identified this
year.
Local media stories identified this
year.
Visitor Centre parties counted in
Burrard Street location this year.
Oct 10, 2011
Oct 10, 2011
Oct 10, 2011
$
Oct 10, 2011
$
69%
$142
$102
1,477,000
Occupancy
ADR
RevPar
Airport Passengers
Average hotel occupancy rate in Metro
Vancouver last month.
Average daily rate in Metro Vancouver
last month.
Revenue Per Available Room in Metro
Vancouver last month.
Year-to-date Airport passenger
volume at YVR.
Oct 10, 2011
Oct 10, 2011
Oct 10, 2011
Oct 10, 2011
Tourism Vancouver’s MemberNet
• Under “Performance Monitoring” on the member’s section of our
website
http://www.tourismvancouver.com/members/membernet/measures#
Meeting & Convention Data Sets
o Business On The Books – Hotel Submitted Data
 Meyers Norris Penny (formerly PWC)
o TAP Report – All Tourism Vancouver Bookings
o City Wides - Tourism Vancouver and VCC lead, strong
support from Convention Hotels active in the market;
Business On The Books – Effects of City Wide Conventions on Occupancy
2008; 100 out of 365 Days
hotels 300 rooms or more
hotels 300 rooms or less
Occupancy
+ 10%
+ 6%
2009; 62 out of 365 Days
hotels 300 rooms or more
hotels 300 rooms or less
Occupancy
+ 9%
+ 5%
2010; 105 out of 365 Days
hotels 300 rooms or more
hotels 300 rooms or less
Occupancy
+ 12%
+ 5%
•Source; Vancouver Business on the Books - PWC 2008, Meyers Norris Penny 2009 & 2010.
Business On The Books: Historical Occupancy
Average Daily Occupancy; 2006 - 2010
% by Actual Date
% by Actual Day of the Week, Week of the Month
•Source; Vancouver Business on the Books data was PWC now Meyers Norris Penny
TAP Report 2011 – 2018
For period ending September 30, 2011
2012 Month-by-Month
For period ending September 30, 2011
City Wide - Room Nights
Definite RN’s
City Wides
Tent RN’s
City Wides
90,000
18
2010
166,000 *
23
2011
226,302
25
2012
149,097
18
22,938
5
2013
99,266
12
89,538
12
2014
55,838
7
102,177
13
2015
19,680
1
224,830
12
2006 – 2009
* 2010 figures do not include the Olympic Games + 284,000 = 454,000
2012 Major City Wides
American Association For The Advancement of Science, Feb 16-20 | 5,000
United States & Canadian Academy of Pathology, Inc., March 17-23 | 3,775
Association of Fundraising Professionals, March 31-April 4 | 4,200
American Educational Research Association, April 14-17 | 12,000
American Roentgen Ray Society, April 29-May 4 | 3,500
American Society for Aesthetic Plastic Surgery, May 3-7 | 2,500
American Society for Mass Spectrometry - Annual Meeting, May 18-25 | 7,000
Alzheimer's Association, July 14-19 | 6,000
Maritz Travel Mass Mutual Leaders Conference, July 28-Aug 4 | 3,200
Project Management Institute Global Congress, Oct 20-25 | 6,000
New York Life Insurance Company Executive Council, Oct 21-31 | 3,100
2012 City Wide Room Nights
80,000
70,000
60,000
50,000
Tentative
Definite
40,000
30,000
20,000
10,000
0
January
February
March
April
May
June
July
August
September
October
November
December
2013 City Wide Room Nights
80,000
70,000
60,000
50,000
Tentative
Definite
40,000
30,000
20,000
10,000
0
January
February
March
April
May
June
July
August
September
October
November
December
2014 City Wide Room Nights
80,000
70,000
60,000
50,000
Tentative
Definite
40,000
30,000
20,000
10,000
0
January
February
March
April
May
June
July
August
September
October
November
December
2015 City Wide Room Nights
80,000
70,000
60,000
50,000
Tentative
Definite
40,000
30,000
20,000
10,000
0
January
February
March
April
May
June
July
August
September
October
November
December
2011-2021 City Wides by Market
45
40
35
30
Definite Bookings
25
Tentative Bookings
20
15
10
5
0
US
Canada
Intl
2012 Priorities
2012 Priorities
RE - BOOK
2012 Priorities
Convention Development Fund
Investment Strategy
2012 Priorities
Seeing is
Believing
2012 Priorities
Every Room
Night Counts
2012 Priorities