Jacob Jaber

Euclid Analytics

Dynamic Consulting

Aakash Parlecha  Joe Sauma  Jun Li Zhong

Euclid Analytics Business Metrics The Dashboard and Sensor Privacy Overview

What is Euclid Analytics?

• Actionable customer analytics from the web to traditional storefronts • “Google Analytics for the physical world.”-

Scott Crosby, COO

Technology Breakdown

Retail Sales

Equitable Investment • Euclid Analytics: $200/month • • Traditional Methods Ineffective & Outdated • • Marketing Firms Expensive & General Information

Business Metrics: Philz Coffee • • Dwell Time Food in Berkeley store • • Store Hour Optimization Open stores earlier • • Window Conversion Rate Product placement

The Dashboard Euclid Online Dashboard

The Sensor Scott Crosby, COO of Euclid Elements

U.S. Mobile Phone Usage

Acquisition to Implementation 1.) Customer walks into OR near store 2.) Euclid Sensor acquires MAC Addresses 3.) Encrypted data sent to Euclid servers 4.) Euclid Server sends hard data to dashboard Wi-Fi Phone One Way Hash SSL 5.) Managers log into dashboard to access business metrics

Privacy • “Provide valuable insights to our clients while respecting and protecting individual privacy”

– Euclid Elements

• SSL Connection • One-Way Hash Encryption

SWOT Analysis

Strengths

• Meaningful consumer analytics • Easy to install • Cost-effective

Weaknesses

• Privacy concern • Emerging company • Limited to Wi-Fi enabled phones

Opportunities

• Expansion to new markets • Ability to implement new business strategies • Potential to increase store revenues

Threats

• Potential competitors • Change in access to phone MAC addresses

“You can’t manage what you can’t measure.”

-Euclid Elements

Thank You .

Aakash Parlecha Joe Sauma Jun Zhong

Q & A

References • Standard & Poor’s • Scott Crosby, COO of Euclid Elements • eMarketer • cNet • U.S. Census Bureau

Metrics • Track unique visitors across time and geography • Count people who walk by your store, and see who comes in • Distinguish between new and repeat shoppers • Understand customer loyalty via rentention and visit frequency metric • Use window conversion rates to test window display performance • Measure lift from marketing campaigns, store initiatives and holidays • See how long people spend in your store • Compare stores across all these metrics

Acquisition to Implementation Customers are in or near stores Wi-Fi Phone Euclid Sensor acquires MAC Addresses Encrypted data is sent to Euclid Element servers using an SSL connection Managers log into dashboard to access consumer behavior for their store/stores No Wi-Fi Enabled Sensor time stamps and encrypts info using a one-way hash Euclid Elements’ servers sends hard data to dashboard Managers then implement new business strategies based on the data collected by Euclid Sensors No Information Collected

Euclid Analytics

Euclid Elements

Gartner Hype Cycle

Gartner Inc.