Business Strategy Tutorial Slides
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Transcript Business Strategy Tutorial Slides
Dev Joshi
w/ Management Society
Tips
Examples
Cover
to use in essays
TWO Business Strategy extra readings
Colin’s course is comprehensive and he does
what he says not out to trick you
Listen for hints/tips/areas that may come up in
the exam
Plan the essay CLEARLY, with examples
Intro, middle and conclusion
Prepare examples and cases, not just theory
Draw diagrams/models if it adds to your answer
Suggested Resources/Areas not to forget
Non-linear nature of
strategy
Johnson et al.
Exploring Corporate Strategy
Frameworks
Shortcomings of the frameworks
(5Fs/SWOT/PESTEL etc) Apply to examples within
industries/companies
5Fs
Porter, ME (2008) The Five Competitive
Forces That Shape Strategy. Harvard
Business Review
Breakout Strategy
System
Johnson et al.
Exploring Corporate Strategy
SWOT
Don’t forget the strategic options
Emergent Markets
Established Markets
Taking by
storm
True Originals
•Sony
•Google
•Apple iTunes
Revolutionaries
•Low-cost carriers
•Ikea
Laggard to
Leader
Wave Riders
•Apple
•Spotify/Amazon Music
•Ryanair
Big Improvers
•Tesco
Expanding
Horizons
Boundary Breakers
•Starbucks
Conquistadors
•Arcelor Mittal
Shifting Shape
Early Adapters
•Dell
Power Players
•IBM
•Lanover
Subtitles found in the article:
1. Operational Effectiveness is not Strategy
2. Strategy rests on Unique Activities
3. Sustainable Strategic Position requires
trade-off
4. Fit drives both Competitive Advantage and
Sustainability
5. Rediscovering Strategy
Great examples, particularly Southwest
Airlines and their business model
In order of importance:
Colin’s lectures
any company he has mentioned in his lectures
any sector he has hinted at
NOTE:Past paper qns have inc. Sectors e.g.
tech or pharma, specific companies such as
Apple and Google
Read the FT
Other modules such as OBHRM and ISIH
See
word documents for summaries/extracts
from FT for examples of companies that
highlight various parts of the course made by
Group Project Group
Read
the FT if you can
http://money.cnn.com/2011/08/24/news/co
mpanies/gm_report_card.fortune/index.htm
New CEO – Dan Akerson return GM to largest
automaker
‘Frozen middle’ middle mgt layer. So
removed the old matrix mgt. System to get
closer to car model decisions (strategic
change and corporate failure)
Fresh thinking Ikea kitted offices rather
than designer
Greater autonomy to section heads
Change in strategy from old trucks
http://tech.fortune.cnn.com/2011/08/25/howapple-works-inside-the-worlds-biggest-startup/
Top-down management style and leadership
Top 100 (Apple elite)
Good vertical communication
Great team coordination ‘command-andcontrol structure’ where ideas are shared at the
top. ‘Sony had too many divisions to create the
iPod’
Vision, mission, culture, etc
Sustainability focus on institutionalising his
way of doing business
Look
at the diagram simplifies
understanding
Links
to both Apple and GM article
http://management.fortune.cnn.com/2011/
08/23/why-mcdonalds-wins-in-any-economy/
Satisfying customers, even at expense of self
Tight management team, backing them even
if he didn’t always agree with them
Changed strategy to increasing sales at
existing stores rather than opening new ones
Sustainability leadership institute
(Hamburger U) and culture that ‘good no.2s
don’t usurp bosses authority’ but each
executive trains at least 2 successors
http://money.cnn.com/2008/02/18/news/co
mpanies/morris_nooyi.fortune/index.htm
Leadership change direction of company
Strategy change
Five Forces competitors (Coke), suppliers,
buying out substitutes (Naked Juice and
Vitamin Water)
SWOT analysis potential
http://www.businessweek.com/stories/2007-
04-29/wal-marts-midlife-crisis
Long article
Needs-based positioning gone wrong
Incorrectly stratified the market
Bad reputation of stores and treating staff
(CSR?)
Compare with Tesco model
Mahi
Gill, Krishan Patel, Miraj Patel, Abbas
Dewji and Namrata Gandhi for their
contributions of cases
Namrata
Malhotra, OB-HRM lecturer 2011/12
for a great course
[email protected]
Good
See
luck for upcoming assignments/exams
you next term for more :D