Moving Ground Transportation Forward

REDUCE COSTS, INCREASE REVENUE AND IMPROVE PRODUCTIVITY AT THE AIRPORT

Airport Ground Transportation Association Spring Meeting, March 2012

What We Do • Using our Hudson Ground Transportation System (

HGTS

), we build, integrate and deliver

reservation

,

dispatch

,

ticketing

,

vehicle tracking

and

mobile communication solutions

for transportation leaders worldwide!

• GO! Airport Shuttle Technology partner

What We Do • HGTS is designed for: • Shared Ride and Private Van Airport Shuttle Service • Livery Service • Cruise Terminal Transportation • Tour and Ticket Sales • Charter Rentals

Hudson’s Vision • Streamline business operations through technology to reduces costs, improve operational efficiencies and deliver competitive advantage.

Improving Productivity and Increasing Revenue at the Curb

MOBILE SOLUTIONS

Mobilize the Work Force • In the field, online, anywhere, any time access to the transportation operator’s system and operations.

Curb Side Solution

Virtual Mobile Data Terminal

(vMDT) - tablet-based application connected to Bluetooth enabled thermal printers with integrated credit card swiper worn on the belt of a Curbside Representative (CSR). • Book reservations curbside • Instant credit card charge and receipts • CSR's can assign drivers • Drivers receive work wirelessly .

Benefits Removes traditional ‘airport’ barriers while increasing productivity and revenue.

• Mobilize the workforce • Fast reservations • Increase operational efficiency • Cross selling opportunities • Improved communication • Improved customer experience

HOW IT WORKS

In the vehicle …

Or on the curb …

How It Works

How It Works

How It Works

How It Works

How It Works

How It Works

How It Works

How It Works

How It Works

How It Works

How It Works

How It Works

How It Works

vMDT Success Story: HNL Airport • Client deployed multiple CSRs/greeters curbside • CSRs were equipped with vMDT enabled tablets and wore credit card/printer combo on belts for receipts and boarding passes

vMDT Success Story: HNL Airport •

10,000 walk-on passengers handled in first 10 days curbside

• Reduced wait times • Increased efficiency and productivity of staff

vMDT Success Story: MIA Airport • Client strategically positioned CSRs equipped with vMDT at high traffic kiosks throughout airport.

• Passengers received instant boarding passes and receipts. • Drivers receive assignments and update status through vMDT enabled tablets in vehicle.

• Streamlined efficiency and operations resulted in nearly

4000 walk-on passengers handled in first 2 weeks

.

Moving Ground Transportation Forward

SOLUTIONS BEYOND THE CURB

Flexibility is Critical • Not enough to have transportation operators with a strong curbside presence • Passengers need accurate information and realistic expectations before their arrival at the airport • Do more to encourage pre-booking

Flexibility is Critical • Flexible reservation system that supports • Multiple languages • Pickup instructions • Multiple currencies • Multiple service types • Airport sedans, limousines, private vans, as well as shared ride shuttles • Multiple reservation options • Web, mobile device, kiosk, curbside

Flexibility is Critical • Last year The Hudson Group delivered greater than 2,000,000 (2m) pre-booked airport ground transportation orders • Shuttle • Sedan • Limousine

Reservation System On-Line WEB

Mobile Reservations • Via mobile device

Additional Reservation Options

Airport Kiosks Speech Recognition

Moving Forward … • Provide user Airport ‘Ready to Go’ • Passenger get their bags • Signals transportation provider they are ready with mobile application or text message • Transportation providers notifies passenger • Where to go for pickup • Approximate wait time • Vehicle and driver

Moving Forward … • Better outbound planning – shared ride • Improves the customer experience • Allows operator to operate more efficiently • More green (less miles and gas per passenger)

Presented to the AGTA by The Hudson Group

QUESTIONS & ANSWERS

www.thehudsongroup.com