Transcript A SHA- wide e-learning strategy? - Information for the Management

SWOT and other strategic
planning tools for
supporting commissioners
David Peacock
Knowledge Services & E-Learning Manager
Outline:
• What is Strategy?
• PEST / PESTLE. A tool to analyse the
organisations external environment.
• SWOT. A tool to determine the organisations
resources and competencies.
• Analysing the best fit: Using PESTLE and
SWOT analysis tools to aid strategic decision
making.
What is Strategy?
“Strategy is the direction and scope of
an organisation over the long term,
which achieves advantage in a
changing environment through its
configuration of resources and
competencies with the aim of fulfilling
stakeholder expectations.”
- Johnson, Scholes and Whittington.
What do we want to
accomplish?
Mission
What are your
capabilities?
Strengths
& Weakness
Capabilities & Resources
The Fit
Best course
of action
Opportunities & Threats
•Needs of customers & stakeholders
•PEST Forces
•Competitors and allies
B.W.Barry
What is
needed
and
feasible?
PEST / PESTLE -Analysing the
External environment
PESTLE :•
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•
•
•
•
P - Political / Legal
E - Economic / Financial factors
S – Socio-cultural factors
T – Technological
L – Legal
E - Environmental
What environmental factors are affecting the
organisation?
Which of these are the most important at the present
time? Which will be in the next few years?
PEST (Political) The main DOH policy initiatives…..
• World class Commissioning/ Practice Based
Commissioning
• Darzi review
• Role of independent contractors/social
enterprises
• Partnership links to Local Government /
Social care
• Joint Strategic Needs Assessment
• Integrated Care Pilots
PEST (Economic / financial)•
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•
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•
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•
•
WCC
Practice based commissioning
PBR and the “internal market”
Impact of Independent sector provision
Local overspends & deficits
Operating framework from 2010/11
PFI developments
Economic conditions –levels of deprivation
PEST (Socio-cultural factors)
• Changes to the main populations demographics:
adults, children, young people, disadvantaged
groups, ethnic minority groups, older people, people
with disabilities, people with learning disabilities,
people with mental health problems
• Consumerism & growth of choice
• Development of expert & informed patients
• Involving patients in the commissioning process
• Growing obesity and poor diets
• Lifestyle changes
• Changes to family structure – singletonism
PEST – (Technological)
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NPFiT/CfH
ESR and additional functionality
Multi-purpose mobile devices
Digital TV
E-learning and m-learning
Tele-medicine
Computer Mediated Communication (CMC)
Web 2.0 technologies
PEST – (Legal)
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•
•
•
•
EU procurement law
Changes to contract law
Data sharing within the JSNA
Competition law
Judicial review
PEST - Environmental
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•
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Housing issues
Transport issues
Pollution issues
Organisations carbon footprint
Impact of extreme weather
SWOT
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Strengths
Weaknesses
Opportunities
Threats
Opportunities:- issues to
consider
• market developments;
• competitor vulnerabilities;
• political, economic, social and
technological trends;
• Unique Selling Points;
• new services; new partnerships;
• and new distribution channels.
Threats:- issues to consider
• political, economic, social and
technological trends;
• competitor strengths and intentions;
• new technologies, services, ideas;
• changing customer/client demand;
• sustaining internal capabilities;
• and new obstacles.
Six planning areas
• Service/ product (what are we
selling/delivering?)
• Process (How are we delivering/selling it?
• Customer/Client (Who are we delivering
/selling it to?)
• Distribution (How does it reach them?)
• Finance/resources (What are the resources,
costs and investments required?)
• Administration (and how do we manage all
this?)
Analysing internal strategic
capability
• Strategic capability – the resources and
competencies of an organisation
needed for it to survive and prosper.
– SWOT
Strengths & weaknesses:
issues to consider
•
•
•
•
•
•
•
Capabilities; resources, assets, people?
Reputation and presence?
Experience and knowledge?
Marketing – reach, distribution, awareness?
Location and geography?
Value, impact and quality of service?
Processes, systems, IT?
• Cultural, attitudinal and behavioural issues?
Analysing the “best fit”
SWOT analysis
Opportunity
Threat
How do these
strengths take
account of these
opportunities
How do I overcome
these weaknesses
to take account of
these opportunities
How do I overcome
How do I use
these strengths to these weaknesses
to ensure these
reduce the
threats do not
likelihood of these become a reality
threats
Strength
Weakness
SWOT analysis (adapted from
McLaughlin et al).
Opportunity
Attack
“Go for It”
Beware
“Don’t do it”
Explore
“If you have
time”
Project
“Watch yourself”
Threat
Strength
Weakness
Group work
TASK 1: Undertake a PESTLE for your
organisation and /or your service
TASK 2: Undertake a SWOT for your
organisation and /or your service
• Complete a flip chart for each task
• Identify a spokesperson to feedback