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KonferensiPariwisataNasional “MeningkatkanDayaSaingPariwisata Daerah” Oleh : S. B. WiryantiSukamdani, CHA KetuaBadanPromosiPariwisata Indonesia (BPPI) Indonesia Tourism Promotion Board (ITPB) SusunanPengurusPenentuKebijakan BPPI (Keppres No 148/M Tahun 2011): Ketua: K.RAY. Dra. Sarwo Budi WiryantiSukamdani, CHA (Persatuan Hotel danRestoran Indonesia ) WakilKetua: Bernada Sukma Harahap (Asosiasi Perusahaan Perjalanan Wisata Indonesia) Sekretaris: RetnoKusumayanti, S.Sos, MH (Hotel Human Resources Manager Association) Anggota: 1. Drs. H. DidienJunaedy (DPP Gabungan Usaha WisataBaharidanTirta ) 2. Drs. Jaya Purnawijaya, MM (DPP PerhimpunanObyekWisata Indonesia) 3. Drs. I Nyoman Kandia (HimpunanPramuwisata Indonesia ) 4. Tengku Burhanuddin, SE (ASOSIASI PENERBANGAN ) 5. Dr.Ir.H.Krishna Nur Pribadi, M.Sc, M.Phil (AKADEMISI ) 6. Drs. Ec. HermawanKartajaya, M.Sc, FCIM (PAKAR) 2 Strategic Plan for Indonesia Tourism Promotion Board (ITPB) Presenting the Wonders 3 Indonesia Tourism Promotion Board (ITPB) Contents Background. • Vision and mission based on law # 10 / 2009 Strategic – Partnership (2011-2015): Vision, Mission, and Values Vision and Mission (2011-2015) VALUES (2011-2015) Key Strategies (2011-2015) 3 Key Initiatives / Programs (2011-2015) Logo 4 Indonesia Tourism Promotion Board (ITPB) VISION based on Law # 10 /2009 Vision To become Credible –partner of Government of Indonesia and capable to coordinate main stakeholders in promoting Indonesia Tourism 5 Indonesia Tourism Promotion Board (ITPB) MISSION: based on law # 10/2009 Mission 1. To enhance the positive image of tourism in Indonesia. 2. To increase in tourist arrivals and foreign exchange earnings significantly. 3. To increase domestic tourist visits and spending significantly. 4. To mobilize sources other than government budgetin line with laws. 5. To conduct research in tourism development and tourism business . 6 Indonesia Tourism Promotion Board (ITPB) Strategic – Partnership (2011-2015) Wonderful Indonesia: Presenting the Wonders Government of Indonesia Ministry of Tourism & Creative Economy Indonesia Tourism Promotion Board Official Private BasedInstitution Trustworthiness Facilitate GDP Economy Business Equity Grow Develop Man-Made Culture Talent Creativity Commercialize Preserve God-Made Nature Society Sustainability Expose Citizenship Respect Macro Strategic - Partnership Micro Responsibilities VISION – MISSION - VALUES 7 Indonesia Tourism Promotion Board (ITPB) Vision (2015) To become The strategic –partner of Government of Indonesia In promoting Indonesia Tourism for enhancing the equity, creativity, and sustainability to its main stakeholders 8 Indonesia Tourism Promotion Board (ITPB) MISSION: WHAT BUSINESS ARE WE IN? Mission (2015) 1. To grow the equity of Indonesia Tourism business in the dynamic economic landscape 2. To commercialize the creativity of Indonesia Tourism talents in the new wave cultural paradox 3. To expose the sustainability of Indonesia Tourism Society in the endangered natural-setting 9 Indonesia Tourism Promotion Board (ITPB) VALUES: WHAT CORE PRINCIPLES THAT WE MUST APPLY? TRUSTWORTHINESS “To ensure total integrity in every efforts” CITIZENSHIP “To show national-duty in every initiatives” VALUES RESPECT “To honor others In every interactions “ Responsibility “To be accountable to every activities” 10 Indonesia Tourism Promotion Board (ITPB) Key Strategies (2011-2015) LOW-SEASON TOURISM 1. FOCUS: No over promise Grow Commercialize Dir-Gen MARKETING CREATIVE TOURISM Dir-Gen CREATIVE ECO 2. COMPLEMENT: To the Ministry (of Tourism & Creative Economy) Key Stakeholders 3. UNIQUE: Own initiatives Dir-Gen DESTINATION 4. PLATFORM: For key stakeholders 5. LEVERAGE: Limited Resources GREEN TOURISM 11 Indonesia Tourism Promotion Board (ITPB) 3 Key Initiatives / Programs 2011 2012 ORG INTRO 2013 2014 2015 1. LOW SEASONS TOURISM 2. CREATIVE TOURISM 3. GREEN TOURISM ACTIVITIES 12 Indonesia Tourism Promotion Board (ITPB) ProgramBPPI • Low Season Tourism ->DirjenPariwisata – November, Januari, Februari, Maret • Creative Tourism ->DirjenEkraf – Combine tourism & creative economy ITTF>Batik Extravaganza, Pearl, Ceramic, Painting & Handy craft Exhibition • Green Tourism ->DirjenDestinasi – Destination - Komodo, Raja Ampat, Bunaken, Wakatobi, Bali, Lombok, etc – Seminar - Green Hotel, Green Building, Green Environment - Drugs Enforcement – Conference – Exhibition - - Bali, FORBES CEO - Jakarta, etc Lafayette - Paris, Marina Bay Sands – Singapore, World Stamp – Jakarta, etc Indonesia Tourism Promotion Board (ITPB) BPPI PAREKRAF Sales Mission & Festival G to G Direct Selling Trade Consumer Show Nov I Low Season WTM London Dec Jan • ATF- ASEAN • Vakantibeurs Netherlands Feb Mar • ITB Berlin Road Show Fame Trip Sales Visit Table Top Musical Concert Traditional Dance Festival CullinaireFestival Flowers Festival Combine Tourism & Creative ->example “Indonesia Tourism & Travel Fair/ ITTF” II Trade & Consumer : Hotel, Airline, Travel Agent, Educational Institution, Convention Organizer, Entertainment, Travel Consultant Creative Tourism Creative Tourism : Batik Extravaganza, Pearl - Stone, Ceramic, Painting, Cullinaire, Traditional Handy craft, Interactive Competition, Musical Show, Wedding Consultant, Photography & Film Exhibition III Green Tourism Destination - Komodo, Raja Ampat, Bunaken, Wakatobi, Bali, Lombok, etc Seminar - Green Hotel, Heritage, Green Environment Conference - Drugs Enforcement - Bali, FORBES CEO - Jakarta, etc Exhibition - Lafayette - Paris, Marina Bay Sands – Singapore, World Stamp – Jakarta Wellness & Health, Heritage, etc Design by MarkPlus Inc. 4/13/2015 15 Design by MarkPlus Inc. 16 Design by MarkPlus Inc. 17 Design by MarkPlus Inc. 18 Design by MarkPlus Inc. 19 Design by MarkPlus Inc. 20 Design by MarkPlus Inc. 21 Design by MarkPlus Inc. 22 Design by MarkPlus Inc. 23 RapatPertamaPembentukanKetua, WakilKetuadanSekretaris , Senin 31 Oktober 2011 24 Terima kasih Cp/ir