Transcript Introducing the Online Book Fair scholastic.com/schoolbookfairs

Introducing the Online Book Fair
scholastic.com/schoolbookfairs
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What is an Online Fair?
•Products
An Online Fair is a school Book Fair website, tied to the in-school
Book Fair, designed to provide access to additional books –
unavailable at the in-school event, and to reach parents and family
members who cannot attend the in-school Book Fair.
•Timing
The Online Fair website contains:
•Distribution
•School’s name on every page
•What is an
Online Fair?
•Dates of in-school and online Book Fair
•Chairperson name
•Available shopping days
count down
•Ability to create and send
wish lists and eCards
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•Classroom wish lists,
published by teachers
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Features:
Products
•What is an
Online Fair?
An Online Fair offers over 1,000 books including those advertised on
booklists (subject to inventory availability), plus:
•Products
•Great gifts
•Timing
•Exclusives
•Distribution
•Multicultural
•Series sets
•Best sellers
•Books for all ages –
from PreK to Adult
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Features:
Timing
The Online Fair can be offered before, during, and after your in-school
Book Fair. You will be able to select your date range preference during
the set up process. The Online Fair cannot exceed 21 days from start
to finish.
•What is an
Online Fair?
•Products
•Timing
Tip: Marketing materials for the Online Fair will be provided for usage
during your in-school Book Fair. Heightened awareness during Book
Fair week drives customer volume to your Online Fair.
•Distribution
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Distribution
All Online Fair orders ship in aggregate directly to school, bagged and
labeled by classroom and student for easy distribution. Customers are
not charged a shipping fee for online orders.
•What is an
Online Fair?
•Products
•Timing
•Distribution
You will receive a ship confirmation email which includes a UPS
tracking number. Orders ship within 3 business days after the Online
Fair has concluded.
All orders are packaged in clear bags for visibility to items and order
details.
Both individual and classroom bags contain packing receipts with
details such as the purchaser and
their comments to the recipient.
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Terms of Agreement
•Terms of
agreement
•Select dates
•Change dates
Set up begins in the Chairperson’s Toolkit by selecting the Online Fair
tab. The first step in setting up your Online Fair is reviewing and
agreeing to the terms. You will need to acknowledge your agreement
by marking a checkbox. You will be able to view or print your terms of
agreement at anytime.
If you have questions regarding your terms of agreement, please
contact your Sales Consultant. An email link to your Sales Consultant
is provided on every page of your Chairperson’s Toolkit, Online Fair
section.
•Cancel
•Order
visibility
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Select Dates
•Terms of
Agreement
•Select dates
•Change dates
•Cancel
The next (and final) step in setting up your Online Fair is to select
dates for your website to be accessible for customers to shop. By
default, your Online Fair is ready to begin 3 weekdays before your inschool Fair and end 3 weekdays after your in-school Fair. However,
you may change this date range per your preference utilizing the
calendar tool.
Note: the Online Fair duration cannot exceed 21 total days.
Therefore, from beginning to end, you will not be able to keep your
Online Fair open for more than 21 days.
•Order
visibility
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Change Dates
•Terms of
Agreement
•Select dates
•Change
dates
After your Online Fair set up is complete, you will be able to modify the
dates you choose to activate your store website. If your Online Fair
has started and you decide to end your Online Fair earlier than
previously selected, orders may have been placed and will still ship to
your school. In addition, it may take up to 24 hours before the store
website becomes unavailable for customers to shop.
Reminder: please keep in mind when changing your dates to not
exceed the 21 day Online Fair duration from start to finish.
•Cancel
•Order
visibility
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Cancel
•Terms of
Agreement
•Select dates
If your Online Fair start date has not been reached, you can elect to
cancel your Online Fair. It may take up to 24 hours before a
cancellation is activated. Therefore, if the store website displays for
customers to shop and orders are placed, they will ship to your school.
•Change dates
•Cancel
•Order
visibility
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Order Visibility
•Terms of
Agreement
After set up is complete, you will have access to view all sales activity
for your Online Fair in real-time. Order details include:
•Select dates
•Date of purchase
•Change dates
•Purchaser name
•Cancel
•Purchaser email
•Order
visibility
•Items purchased and order amount
•Recipient first name (last initial)
•Recipient grade
•Recipient teacher name
All order details may be printed.
Order tracking information will
also display when available.
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Planning Kit
•Planning Kit
•Set Up Kit
•Printables
The booklists in your planning kit will promote the Online Fair on the
back cover, near the order form – with the exception of Pre-school Fair
types. Customers are encouraged to check the website to see if your
school is participating.
•Wish lists
•eCards
- Marketing will supply
images of Booklists here -
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Set Up Kit
•Planning Kit
•Set Up Kit
Your set up kit will contain the following printed materials to be used
during your in-school Book Fair:
•Table sign toppers
•Printables
•Flyers
•Wish lists
•Computer monitor signs
•eCards
Note: try to have a computer with Internet connection available at
your Book Fair to demonstrate the website and encourage usage as a
restock alternative. A screensaver (desktop background) is also
available for download.
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- Marketing will
supply new image
of flyer here -
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Printables
•Planning Kit
•Set Up Kit
•Printables
A link to your Online Fair printables or reproducibles is available in
your Chairperson’s Toolkit (Online Fair tab) after you have completed
setting up your Online Fair. The following items are accessible for
customizing and reproducing:
•Letter home to families – from Chairperson or Principal (Spanish
version available)
•Wish lists
•eCards
•Email script or letter home from Teacher
•Teacher announcement
•Classroom Wish List donation cards
•Bookmark (bag stuffer)
•Flyer (bag stuffer)
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Note: encourage teacher participation
during the teacher preview event.
Remind teachers there are items available online that are not at the inschool Book Fair. Provide them with the email script to distribute via
classroom email lists.
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Wish Lists
•Planning Kit
•Set Up Kit
•Printables
•Wish lists
Wish lists are a great way to get the word out about your Online Fair.
Encourage students and teachers to create and send wish lists by
visiting the website as soon as it is accessible. You may want to begin
your Online Fair a few days prior to your in-school Fair to allow time
for students and teachers to preview books and send their wish lists.
After the start date of your Online Fair has arrived, follow the following
steps to create a wish list:
•eCards
•Visit scholastic.com/schoolbookfairs
•Select books and click the “Add to Wish List” button
•View your Wish List (registration will be required when viewing the
first time)
•When you are ready, click the “send your wish list” button
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•Enter email addresses and send your wish list (Scholastic does not
collect email addresses entered)
Note: when friends and family receive wish list emails, they will click
the Online Fair link and be taken directly to the appropriate wish list.
There is no need for them to find your school or enter student/teacher
information.
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eCards
•Planning Kit
•Set Up Kit
•Printables
•Wish lists
eCards are a great way to get the word out about your Online Fair.
Encourage students and teachers to create and send eCards by
visiting the website as soon as it is accessible. You may want to begin
your Online Fair a few days prior to your in-school Fair to allow time
for students and teachers to preview books and send eCards.
After the start date of your Online Fair has arrived, follow the following
steps to send an eCard:
•eCards
•Visit scholastic.com/schoolbookfairs
•Click “Send eCard” in top right page
•Registration will be required first time
•Select 1 of 3 eCard messages
•Enter email addresses and send your eCard (Scholastic does not
collect email addresses entered)
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Note: when friends and family receive your eCard via email, they will
click the Online Fair link and be taken directly to your Online Fair.
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Financials
Profit: to maximize your purchasing power, the profit earned on the
Online Fair is offered in Scholastic Dollars. For example, if your inschool Fair earns $4,500 and your online Fair earns $500, your total
Fair sales are $5,000. You are eligible to receive 25% cash on your inschool Fair sales and $250 in Scholastic dollars for your online Fair
sales (50% of online sales).
•Financials
•Customer
Service
•Feedback
Payment method: customers may use all major credit cards when
purchasing online. Purchase orders and checks are not accepted.
Sales tax: is charged according to the state tax laws for your school’s
location. The sales tax amount for your Online Fair will display in your
Online Fair terms of agreement.
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Reporting sales: at this time, please do not report Online Fair sales in
your Financial Form. Your Online Fair sales will post automatically
once your Online Fair has concluded and your order confirmation
email has been sent. The Online Fair sales will increase your overall
Fair sales and will display in your Chairperson’s Toolkit, Fair History
once your Fair has been finalized. You will also be able to view your
Fair sales and Scholastic Dollars balance on your emailed account
balance statements.
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FAQ’s
Customer Service
A customer service team is available Monday through Friday from 8am
– 6pm EST to assist you and your customers with specific questions or
concerns regarding your Online Fair.
•Financials
•Customer
Service
Phone: 1-877-627-2515
•Feedback
Email: [email protected]
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FAQ’s
Feedback
The Online Fair is a new shopping experience we are currently testing
in select areas. Your feedback is not only encouraged and welcomed,
but it is critical to future success and continuation.
•Financials
•Customer
Service
A link to a survey will be available in your Chairperson’s Toolkit, Online
Fair tab once your Online Fair start date has been reached. Please
take a few minutes to provide your candid feedback, including
suggestions, concerns and kudos!
•Feedback
Note: a few questions in the survey pertain to the shipping process so
you may want wait to take the survey until after your orders have
arrived at your school.
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