Transcript Slides - TERENA Networking Conference 2010

Media and Content Delivery:
Technical Opportunities and Challenges
Remco Frijling
Director Sales Engineering
EMEA
Level 3 Communications
© 2009 Level 3 Communications, LLC. All Rights Reserved. Level 3 Communications, Level 3, the red 3D brackets and the Level 3 Communications logo are service marks of Level 3 Communications, LLC in the United States and/or other countries. Level 3 services are
provided by wholly owned subsidiaries of Level 3 Communications, Inc. Any other service, product or company names recited herein may be trademarks or service marks of their respective owners.
Mobile
Enterprise
Internet
Service Provider
University
Venue
Infrastructure
Transport
Packet
Content Delivery
Fiber
© 2009 Level 3 Communications, LLC. All Rights Reserved. Level 3 Communications, Level 3, the red 3D brackets and the Level 3 Communications logo are service marks of Level 3 Communications, LLC in the United States and/or other countries. Level 3 services are
provided by wholly owned subsidiaries of Level 3 Communications, Inc. Any other service, product or company names recited herein may be trademarks or service marks of their respective owners.
Enabling your Application
& Content Infrastructure
-Exchange of information & Knowledge
-Large File Collaboration
-Video Distribution
-Learning Management Systems
-Public Services (Open Source Downloads)

-E-Learning
-E-Research
-WebLectures
-Digital Learning Libraries
-Services for Scientific Computing
2009 Level 3 Communications, LLC. All Rights Reserved.
3
Our Perspective
December 2005- Vyvx Networks
20 years of award winning delivery gives
Level 3 the broadcasting experience to turn an
IP network into a high quality broadcasting network
January 2007- Savvis CDN
CDN services and the Intellectual Property
Rights for the first CDN, enabling the delivery of a full
Content delivery solution to customers
July 2007- Servecast
Delivering the enabling tools to demonstrate how to
commercialise video assets
Integration of Caching, Streaming and Storage
Hardware on the network

2009 Level 3 Communications, LLC. All Rights Reserved.
4
Delivering Content
The Level 3 Ecosystem
Content Delivery Services
Caching, Streaming, Storage, Encoding
“They (Level 3) own all aspects of what it
takes to operate a CDN; wavelengths,
colocation, power and cooling, server
infrastructure, the largest IP backbone on
the planet and direct interconnectivity to
other top networks.”
Vyvx Video Backbone
Acquisition
Backhaul Transmission
Distribution
Broadcasters
Level 3
Streaming and Caching
Platform
•Sports Venues
TV Stations
•Broadcast Location
•Post Houses
•Video Hubs
•Teleports
•Studios
Content Owner
Vyvx
TSC
Terrestrial
- Dan Rayburn, Businessofvideo.com
Vyvx
TSC
Analog Video Fiber Services
MPEG Video Fiber Services
HD Digital Video Fiber Services
Sports & Special Event Services
HD & SD Encoding Services
Teleport Video Services
Satellite Video Services
Level 3 Vyvx Services
Cable
Companies
Level 3
Content
Delivery
Network
Provider
Consumer
IP / MPLS Backbone
Sonet / SDH Transport Network Infrastructure
Optical Wavelength Infrastructure
Facilities, Conduit, and Fiber Infrastructure

2009 Level 3 Communications, LLC. All Rights Reserved.
5
Level 3 CDN: Broadcast enabling the Internet

2009 Level 3 Communications, LLC. All Rights Reserved.
6
Internet Broadcast
Service Control and Reporting
Internet Broadcast
Player and Network Analytics
Service Scheduling and Control
Video Transport (Vyvx)
Internet Video Creation
Content Delivery Services
Signal Conversion
Live Encoding
Caching
Satellite Services
Transcoding
Streaming
Digital Video Services
Digital Rights Management
Origin Storage
Analog Video Services
Video Editing and Marking
IP Video Network Services
Content Management
Media Components and Sites
Monetization (Advertising and Subscriber management)

Event Monitoring
2009 Level 3 Communications, LLC. All Rights Reserved.
7
Players

2009 Level 3 Communications, LLC. All Rights Reserved.
8
HTTP Adaptive Streaming
300K @ 00:00?
700K @ 00:02?
2.4M @ 00:04?
1.5M @ 00:06?
2.4M @ 00:08?
00:00
00:02
00:04 00:06
00:08
2.4M
300K (start quickly)
700K (good network)
2.4M (great network)
1.5M (glitch)
2.4M (play on…)
…
Bit Rate
Heuristics
300K

2009 Level 3 Communications, LLC. All Rights Reserved.
9
Case
http://smooth.level3.com/level3delivers/

2009 Level 3 Communications, LLC. All Rights Reserved.
10
Q&A
Robert Van Beurden, Account Director
 [email protected]
Patrick Burgers, Sales Engineer
 [email protected]
Remco Frijling, Sales Engineering Director
 [email protected]

2009 Level 3 Communications, LLC. All Rights Reserved.
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