Transcript International Marketing Test Review 2

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LEGO’s strategic drift
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Table 1.1
The traditional value chain versus the service value chain
Source: based on Stabell and Fjeldstad (1998).
Entry Modes
• Least Risky
– Export
– License (manufacturing franchise)
– Alliance (strategic alliance, joint venture)
– Subsidiary
– Foreign purchase
• Most Risky
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Table 2.2
Triggers of export initiation
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Figure IV.3
Analysis of a company’s standardization potential
Source: adapted from Kreutzer (1988). Reproduced with kind permission from Emerald Group Publishing Ltd; www.emeraldinsight.com.
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Figure 1
The CPW joint venture
Environmental factors influencing the balance between standardization
and adaptation
Figure IV.1
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Figure 3.1
Internationalization of the firm: an incremental (organic) approach
Source: adapted from Forsgren and Johanson (1975, p. 16 ).
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Figure 4.11
Blue ocean strategy framework
Exhibit 4.3 Hotel Formule 1 – value innovation in action
Source: Tony Souter/DK Images.
Tools
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Strategic canvas
ERRC
Positioning Statement
Weighted SWAT
Perception Map
Figure 3.2
Dimensions of internationalization
Source: Welch and Loustarinen (1988). Reproduced with permission from The Braybrooke Press Ltd.
Cases/Movies
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Lifestraw
Manchester United
One Cafe
Arcor
(boxes in chapters)
• Cereal
• Coffee
• Bajaj