Transcript Cellu M6 - Knowledge
Audit Project LPG Systems
Jung Jinsu Piot Nadine Vidal Anne-Gaëlle www.lpgsystems.com
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Contents
Presentation of LPG systems
The 3 Technologies
R&D Function
Interviewees
The World of LPG
« To make health, beauty, youth, performance,available to all people through overall enhancement of the body’s resources
. »
Some figures
215 employees - 45 employees based in Sophia Antipolis – Headquaters in Valence.
Turnover 2005: 55 Millions Euros 40% realized in France 60% export -Presence in 95 countries over the world
History
Created in 1986 by Louis Paul Guitay, who create a leader product on the market the Cellu M6, in order to fight against pathological transformation of the connective tissues.
> Leader innovation on the market
Cellu M6 first product in the LPG line has given rise to astonishing developments and inspired other technological innovation> Lift 6, Huber.
Business sectors
> Health
Tendonitis, Burns, Scleroderma, Arthritis, Fibromyalgia, Fibrosis Varicos veins….
>Beauty
Cellulite, Excess weight, Slimming, Swollen legs, Expression lines, Well Being.
>
Sport
Performance, Lactic Acid, Aches, Recovery, Rupture
>Anti-Aging
Circulatory, Anti-aging of the tissues, Muscular Anti-Aging
Key success factors
Brand awareness, Scientific awards, Medical Label, Quality certification ( Iso 9001/ CE 0088) , Results proved
Direct customers
Kinesitherapist, Esthetician, Thalasso Therapy, Spa, Beauty Center, functional reeducation center, Doctor expert in Esthetic
Final customers
Private individuals- PSC ++
Competitors
Lift 6 : Face sculptor, Hydradermie, Injections Perlanne / Restylanne, Botox, Photo Rejuvenation LED and “Lumière pulsée” (IPL) Cellu M6 : Cellu Sonic, Cellu Plus, “Infra Rouges” and “Ultra Sons”, Cosmétics HUBER: Power Plate, Pilates
Suppliers
Technocore/ LPG Technologies/ Confidential information not available
LPG Products & Technologies
Cellu M6 Key Module
Treatment of connective tissues and its transformation, able to provide continuous mechanical manipulation of the skin
.
Two fields: Health skin accidents/ Beauty- cellulite Technology audit Patent deposit :Rotary cylinder, miniaturized motor allow it to move independently
Lift 6
Only system in the world capable of restoring the skin elasticity, by regular, rhythmic mechanical pulsation when applied to the skin Technology audit Patented LPG heads: « flaps of the heads », able to treat all the skin and every square inch of the face.
HUBER
System capable of stimulating the deep muscles of the spinal column to optimize the major function of the entire body.
Technology audit Rotation of the mobile plate allow the design of multitudes exercises to work on coordination, posture and strengthening.
General information
•Cellu M6 •Lift 6 •Huber •Accessories
70% of the TO 12% of the TO 12% of TO 6% TO
>> Main strength: >> Main weakness: Product based on medical and scientific awareness Turnover based on its first innovation Cellu M6
R&D Functions
R & D Service
•21 employees (~10%) based on several field of study •Based in Valence •Team include experts customers testing the products •5% of the budget available for R&D HIGH TECH
R & D Service
R&D director
Experts Customers tests Office study Internal design office Electronic tools,Software Certification/ Quality
Organisation in Team Project
Test
R & D Development Process Outside In
1. Evaluation and feed back from users 2. Hand in hand engineers/users 3. Research/Feasibility/Goals 4. Prototype 5. First production 6. Industrial production
R & D Development Process
TIME
• Last of product development
.>1 to 2 years for rather small simple product .3 to 4 years for more complex
• Technology patented for 16-18 years • Product life 10 years • New generation each 5 years
INTERVIEWEES
INTERVIEWEES
Pierre Lacarriere
“Anti Aging” market Manager • graduate from ESCAE and International Market degree (Montreal) • 28 years old • CSNE in New York (in the US subsidiary of LPG) • At LPG for 6 years Product Manager for “Cellu M6” rejuvenation, then launching “HUBER”, and accessories Now in charge of the whole range of products.
Global vision of the cie -evolution, activities Products/Market expert
INTERVIEWEES
Arnaud Sancois
“Anti Aging” market Manager • graduate from CERAM • 32 years old • CSNE in New York (in the US subsidiary of LPG) • Product Manager for hp for 5 years • At LPG for 2 years and a half Hired as Product Manager “Lift 6” then “Cosmetics” Now in charge of the whole “Anti-Aging” market.
Products/Market expert Can compare with other high tech cie (HP)
INTERVIEWEES
Stéphane Basset
• In charge of the “Electronique embarquée” division / Project Manager (MOA) • 30 Years old • Graduate from French engineers school • At LPG 5 years as Software Engineer 1 year and a half as Technical Project Manager R&D expert