GROUP # 3 曾冠瑋 H54006020 陸凱拉 H54017013 李星諭 H54001046 PROFESSOR KUANG-CHIU HUANG 12/13/2013

Outline

 SWOT Analysis  Competitive Profile Matrix  BCG Matrix  Q&A

SWOT Analysis – Strengths

• • • • Deploying a next generation wireless network Strong incentives for employees Only carrier to provide unlimited data plans Strong Brand Recognition

SWOT Analysis – Weaknesses

• • • Lack of retaining subscribers has caused an increase in capital expenditure and market share loss Poor LTE coverage D/E ratio much higher than its rivals

SWOT Analysis – Opportunities

• • • Increasing Demand for Mobile Broadband Strategic Alliance with Apple, Google and Microsoft Increasingly faster network speeds

SWOT Analysis – Threats

• • • Global Economic Slowdown Competitive pressures from the incumbent players Increased legal and administrative expenses

Opportunities-O 1. Increasing Demand for Mobile Broadband

2. Strategic Alliance with Apple, Google and Microsoft

3. Increasingly faster network speeds

SWOT Matrix

Strengths-S 1. Deploying a next generation wireless network

2. Strong incentives for employees 3. Only carrier to provide unlimited data plans 4. Strong Brand Recognition

Weaknesses-W

1. Lack of retaining subscribers has caused an increase in capital 2. expenditure and market share loss

3. Poor LTE coverage

4. D/E ratio much higher than its rivals S1S3O1 Strategies Deploy a next generation wireless network to meet the demand for mobile broadband.

Threats-T

1. Global Economic Slowdown

2. Competitive pressures from the incumbent players

3. Increased legal and administrative expenses W3T2 Strategies Improve 4G LTE coverage to compete with incumbent players.

Competitive Profile Matrix

Competitive Profile Matrix

 Sprint is considered weak. Since the average weighted score for CPM matrix is 2.5, any company´s total weighted score that falls below 2.5 is considered weak.

 As the result show Verizon is dominating on critical success factors because the total weighted score is high compare to AT&T and Sprint.

 Some points to improve are: coverage, customer base and financial position.

Competitive Profile Matrix

• Financial Position, in 2013 increase their revenues • Try to improve coverage http://www.youtube.com/watch?v=CdLQ7uC7lLI • Supports Students with New Programs and Services will improve their customers base.

BCG Matrix

Sprint

Services

Voice

Revenues USA $92.4 billion Revenues Sprint (millions) 729 Market share 0.7%

Market Growth Rate -13.5% Relative market share 31.8% Data Internet

($94.8 billion $39.1 billion 181 866 0.19% 2.2%

-12.6% -4% 8.6% 100%

High +20 High 1.0

Relative Market Share Position Medium 0.5

Low 0.0

Stars II Question Marks I

Medium 0 Internet

Cash Cows III

Low -20 Voice

Dogs IV

Data